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Connecting the Pieces of Social Media

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How to justify and use social media for business

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Connecting the Pieces of Social Media

  1. 1. Connecting the Pieces of Social Media<br />Mike Lazarus – GL Computing<br />
  2. 2. The Business Need for usingSocial Media<br />Power of Information in users’ control<br />Get their information from others on on-line forums rather than vendor sites <br />Need to meet users where they look rather than hope they will come to you<br />The Millennial Generation (b1982-2002)<br />Becoming a significant market segment<br />Driving the need for marketing to change<br />Protecting your Brand Reputation<br />Searching and responding<br />Protecting and Enhance the Brand<br />
  3. 3. The aims and benefits ofSocial Media for business<br />It is NOT about sales<br />It is NOT about conventional marketing<br />It IS about building relationships<br />Conversation not Presentation<br />Engaging and Informative content<br />The New ROI: Return on Involvement<br />Enhance PR and press releases<br />SEO – Search Engine Optimisation<br />
  4. 4. Web 2.0 and Social Media<br />What is Web 2.0<br />What are some types of Social Media<br />Blogs<br />Community Sites<br />Social Networks<br />MySpace<br />Facebook<br />LinkedIN<br />Community Forums and Discussion Groups<br />Micro blogs<br />Twitter<br />Facebook/LinkedIN status<br />Other<br />Casting, Collaboration, Reviews<br />
  5. 5. The Risks<br />Marketing messages not cleared by senior managers or PR<br />Cultural Objections<br />Legal concerns<br />Confidential or NDA material<br />Staff posts about competition<br />Public complaints<br />Undetermined metrics for success<br />How much staff time is constructive?<br />IT costs?<br />
  6. 6. Community Sites and forums<br />Web and RSS Vs NNTP<br />Peer based and staff content<br />Support and idea sharing<br />Relatively controllable<br />Requires getting users to the site<br />
  7. 7. Blogs<br />Needs Regular updates and review of, response to comments<br />Content needs to be informative and useful to current and potential users<br />NOT conventional marketing<br />More details improve SEO for blog AND corporate site with links<br />RSS feeds<br />Validating<br />Publicising<br />
  8. 8. Social NetworksMySpace and Facebook<br />MySpace<br />Typically a younger market<br />Less important with respect to the market of this presentation<br />Facebook<br />Social/friendly content<br />Status and comments<br />Blog Network to promote Blog<br />Product Page<br />
  9. 9. Social NetworksLinkedIN<br />LinkedIN<br />More business-like<br />Status and comments<br />Adding Blogs/Twitter/etc to Profiles<br />BlogLink<br />Company Buzz<br />Utilisation of LinkedIN Groups<br />Questions Area<br />SlideShare<br />
  10. 10. Micro Blogs<br />Short message (typically &lt;140 chars)<br />Include URL to Blog or web (shorten)<br />Most common:<br />Social Network Status Updates (FB/LI)<br />Twitter<br />Engage and discuss<br />Facebook Comment<br />Twitter Reply @<br />Twitter Direct D<br />Twitter ReTweetRT<br />Twitter Hashtags #<br />Search<br />
  11. 11. Tools and applications<br />Twitter on desktop<br />TweetDeck<br />Twhirl<br />Seesmic<br />TwitterFox<br />Twitter Web Tools<br />Widgets<br />TwitterFeed<br />HootSuite<br />Ping.fm<br />TwitterAnalyzer.com<br />
  12. 12. Corporate Tools<br />TweetFunnel<br />CoTweet<br />
  13. 13. Mobile Tools<br />Blackberry<br />TwitterBerry<br />Twitter FaceBook<br />SocialScope (Twitter and Facebook)<br />iPhone<br />PocketTweets<br />Facebook<br />TwitterFon<br />Windows Mobile<br />
  14. 14. GL Computing on the web<br />GL Computing main site<br />GL Computing Blog<br />Facebook Blog<br />LinkedIN ACT! Fanatics Group<br />Mike Lazarus on LinkedIN<br />GL Computing Twitter<br />

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