Local Internet Marketing for Small Business


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Small Businesses NEED to have a web presence to "get found" when customers are ready to buy. Your customers are on Google, your competition is on Google, ... is YOUR business on the first page of Google? Call us today!

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Local Internet Marketing for Small Business

  1. 1. 1 Taming the Internet One Click at a Time www.JulianReid.AdzZoo.biz Local Internet Marketing for Small Business Improve YOUR Web Presence!
  2. 2. An Idea <ul><li>“ In order to create wealth, you must be the first with an idea . Then, you must be first to tell the world about that idea ” </li></ul><ul><ul><li>- Warren Buffett </li></ul></ul><ul><li>“… probably the most effective form of marketing ever invented.” </li></ul><ul><ul><ul><ul><ul><li>The New York Times </li></ul></ul></ul></ul></ul>2
  3. 3. 3 Ideas that have Changed the World
  4. 4. AdzZoo…The Next Big Idea The Internet has changed the world forever. One large market segment has been left behind. The Local Business Owner 4
  5. 5. The Local Business Dilemma <ul><li>For many decades the phone book was the main connection between local businesses and local customers. It allowed them “to get in the game” with the bigger national companies. </li></ul><ul><li>But where do people go today to look for products and services… The Internet! </li></ul>5
  6. 6. The Local Businesses Website! 6
  7. 7. A Web Presence! 7
  8. 8. Where is Web Traffic? <ul><li>Popular Websites </li></ul>8
  9. 9. Where is Web Traffic? 9 In 2006, there were 2.7 billion searches done per month. In 2009, there were 61 billion searches done per month.
  10. 10. The New York Times <ul><li>“…search advertising is probably the most effective form of marketing ever invented.” </li></ul><ul><li>“No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads” </li></ul>10
  11. 11. Where is Web Traffic? <ul><li>Social Networks </li></ul><ul><li>120 million active U.S. Facebook users </li></ul><ul><li>Average user spends 55 minutes per day on Facebook </li></ul><ul><li>1 in 4 U.S. Internet page views occurred at one of the top social networking sites in December 2009 </li></ul>11
  12. 12. Where is Web Traffic? <ul><li>Search Maps & Popular Directories </li></ul>12
  13. 13. Where is Web Traffic? <ul><li>Smart Phones & GPS Devices </li></ul>13
  14. 14. Optional to Necessity <ul><li>Cars </li></ul><ul><li>Electricity </li></ul><ul><li>TV </li></ul><ul><li>Cell Phones </li></ul><ul><li>Computers </li></ul><ul><li>Internet </li></ul><ul><li>Web Presence </li></ul>14
  15. 15. Necessity to Optional 15 Declining Markets <ul><li>Newspapers </li></ul><ul><li>Bankrupt/Closing </li></ul><ul><li>TV </li></ul><ul><li>DVR/TiVo </li></ul><ul><li>Telemarketing </li></ul><ul><li>Do Not Call List </li></ul><ul><li>Direct Mail </li></ul><ul><li>Trash Can </li></ul><ul><li>Print Ads </li></ul><ul><li>High Cost </li></ul><ul><li>E-Mail </li></ul><ul><li>Spam Software </li></ul>
  16. 16. Reallocate Current Dollars <ul><li>Phone Directory </li></ul><ul><li>Newspapers </li></ul><ul><li>TV </li></ul><ul><li>Telemarketing </li></ul><ul><li>Direct Mail </li></ul><ul><li>Print Ads </li></ul><ul><li>E-Mail </li></ul>16 Most businesses are already spending money to advertise their business, usually in ways that are not as effective as they used to be. AdzZoo simply carves out some of these dollars to help create their complete Geo-Targeted Web Campaign.
  17. 17. The AdzZoo Solution 17 AdzZoo’s Cutting-Edge Solution Starts with Geo-Targeted Technology To Deliver a Web Presence Campaign
  18. 18. Geo-Targeting <ul><li>Geo-Targeting Technology allow business owners to focus their dollars to a specific geographical market. </li></ul><ul><li>No more wasting money on advertising that reaches outside the local business owners market. </li></ul><ul><li>Pinpoint the computers and mobile devices within a radius as little as 5 miles to 150 miles. </li></ul>18
  19. 19. Optimized Webpage <ul><li>Relevant information in the correct format coordinated with researched keywords and managed by Google Certified Analysts is essential to the success of any web presence campaign. </li></ul><ul><li>That starts with an AdzZoo Web page design and managed by advertising and internet experts. </li></ul>19 Relevant Information is King!
  20. 20. Search Engine Results <ul><li>Be Seen on the Premium Pages </li></ul><ul><li>Over 80% of people that search never go past the first page of the search results. </li></ul><ul><li>Sponsored links and Organic results managed by experts. </li></ul><ul><li>” We are acknowledging that AdWords is really complex for small-business owners” </li></ul><ul><li>John Hanke, Vice President of Product Management for Google. </li></ul><ul><li>New York Times article: 2/13/10 </li></ul>20
  21. 21. Search Engine Maps <ul><li>Google </li></ul><ul><li>Bing </li></ul><ul><li>Yahoo </li></ul>21
  22. 22. Social Networking <ul><li>Demography targeted marketing to specific people, markets, and interest. </li></ul><ul><li>100 million active users access Facebook through their mobile devices </li></ul><ul><li>35 million users update their FB status each day </li></ul>22
  23. 23. 23 Smart Phone & GPS Devices Local business information pushed out to mobile devices
  24. 24. 24 Local Business Branding on High Traffic Websites
  25. 25. Thousands More 25
  26. 26. Popular Business Directories 26
  27. 27. <ul><li>Analytics of Entire campaign and its effectiveness </li></ul><ul><li>Monthly reporting on: </li></ul><ul><ul><li>Total Impressions </li></ul></ul><ul><ul><li>Total Clicks </li></ul></ul><ul><ul><li>Average Position </li></ul></ul><ul><ul><li>Driving Directions </li></ul></ul><ul><ul><li>And More </li></ul></ul>27 Campaign monitoring & optimization for maximum online exposure.
  28. 28. Web Presence Pricing <ul><li>Basic Plan $99.95 </li></ul><ul><li>Standard Plan $200 - $750 </li></ul><ul><li>Advantage Plan $200 - $1,200 </li></ul><ul><li>Ultimate Plan $1,000 + </li></ul>28
  29. 29. For More Information Visit AdzZoo.com • This presentation is for training purposes only • ©2009 AdzZoo Contact: Julian Reid (800) 381-2506 www.JulianReid.AdzZoo.biz