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Social Media Experience - Week 5


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Using Twitter for Business
1. Explain Twitter, Create your Twitter profile
2. Connecting Your phone to Twitter
3. Followers and Following
4. Sending Messages
5. Hashtags
6. Twitter Lists
7. Post at least once a week!

Published in: Education, Technology, Business
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Social Media Experience - Week 5

  1. 1. Hands On! - Week 5 Twitter Guide to Creating Your Social Media World Gregory Drejza [email_address] (623) 556-3616 Training Class <ul><li>CONNECT </li></ul><ul><li>MINGLE </li></ul><ul><li>LEARN </li></ul>
  2. 2. Agenda – Twitter <ul><li>Using Twitter for Business </li></ul><ul><li>Explain Twitter, Create your Twitter profile </li></ul><ul><li>Connecting Your phone to Twitter </li></ul><ul><li>Followers and Following </li></ul><ul><li>Sending Messages </li></ul><ul><li>Hashtags </li></ul><ul><li>Twitter Lists </li></ul><ul><li>Connect LinkedIn and Twitter </li></ul><ul><li>Connect Facebook and Twitter </li></ul><ul><li>Post at least once a week! </li></ul>
  3. 3. Twitter
  4. 4. What is Twitter <ul><li>Twitter - is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Estimated 18mm registered users. </li></ul>
  5. 5. Joining Twitter
  6. 6. Using Twitter <ul><li>FIRST, setup your profile </li></ul><ul><li>CONNECT: </li></ul><ul><ul><li>Tweet daily to show you are active and worth “following” </li></ul></ul><ul><ul><li>Connect your phone </li></ul></ul><ul><ul><li>Invite “Facebook Friends”, “LinkedIn Connections” and others to follow you </li></ul></ul><ul><li>MINGLE: </li></ul><ul><ul><li>Follow others who interest you </li></ul></ul><ul><ul><li>Join to allow others find you and go </li></ul></ul><ul><li>LEARN: </li></ul><ul><ul><li>Read Tweets and follow links to learn new information </li></ul></ul><ul><ul><li>Join, download and use TweetDeck ( ) </li></ul></ul><ul><ul><li>Use Twitter Search To Boost Your Follower Count, Meet New People And Improve Your Socialization </li></ul></ul>
  7. 7. 10 Do’s & Don’ts for Brands on Twitter <ul><li>Don’t Be a Showoff </li></ul><ul><li>Don’t Use Poor Grammar or Spelling </li></ul><ul><li>Don’t Get Too Personal </li></ul><ul><li>Don’t Auto-Tweet </li></ul><ul><li>Don’t Leave Air in the Conversation </li></ul><ul><li>Don’t Overtweet </li></ul><ul><li>Do Shout Out to Users Who Mention You </li></ul><ul><li>Do Monitor Keywords and Competitors </li></ul><ul><li>Do Make an Informative Profile </li></ul><ul><li>Do Fish Where the Fish Are </li></ul>From Social Influence System and WE twendz™ pro, presented by Waggener Edstrom Worldwide via To learn more visit
  8. 8. Fix Your Settings
  9. 9. Add to Your Phone
  10. 10. Adjust Your Profile
  11. 11. Change Your Background
  12. 12. Connections (apps you are using)
  13. 13. What is Your Twitter Strategy? <ul><li>Push or Share Information </li></ul><ul><li>Create Awareness </li></ul><ul><li>Converse with Others </li></ul><ul><li>Type of Influence: </li></ul><ul><ul><li>Local </li></ul></ul><ul><ul><li>Regional </li></ul></ul><ul><ul><li>National or International? </li></ul></ul><ul><li>Who is in your Fish Pond? </li></ul>
  14. 14. Followers & Following <ul><li>A Follower is: someone receiving your posts (tweets) through Twitter </li></ul><ul><li>Following is: YOU are receiving someone’s posts (tweets) through Twitter </li></ul>
  15. 15. Reviewing Followers Follow Add to List Other Actions Click to Review
  16. 16. Conversing thru Twitter <ul><li>Sending regular messages or direct messages, retweets </li></ul><ul><li>Direct message: no one else sees it but you and other person </li></ul><ul><ul><li>Format: D twittername message </li></ul></ul><ul><li>Regular message: Sent to a person but, everyone can see it who receives that person’s tweets </li></ul><ul><ul><li>Format: @twittername message </li></ul></ul><ul><li>Retweets: you forward someone’s post (tweet) to your followers </li></ul><ul><ul><li>Format: RT @twittername “their message” </li></ul></ul>
  17. 17. Hashtags - # <ul><li>A hashtag is a way to unite global Tweets around some particular topic. Basically, these are tags that that help those who seek similar content discover your Tweets </li></ul><ul><li>Use hashtags to categorize your Tweets based on a particular topic or for a particular purpose – e.g. #followfriday is a fun tradition to recommend your friends (and the whole universe) new people to follow. </li></ul><ul><li>Hashtags are widely used to live-blog an event. </li></ul>
  18. 18. Twitter Lists <ul><li>Twitter Lists are a new way to organize the people you’re following on Twitter. </li></ul><ul><li>It’s a grouping tool, like “friends lists” on FB </li></ul><ul><li>You create a list that groups together people i.e. (the members of your family, for example), and then you can get a snapshot of the things they are saying by viewing that list’s page, which includes a complete tweet stream for everyone on the list. </li></ul>
  19. 19. Create Twitter Account <ul><li>Key Items Now </li></ul><ul><li>Obtain Id & Password </li></ul><ul><li>Add your website or blog or Facebook page address </li></ul><ul><li>Homework </li></ul><ul><li>Complete Personal Summary </li></ul><ul><li>Post a Tweet Daily </li></ul><ul><li>Tell your “Sphere of Influence” via email that you are on Twitter </li></ul><ul><li>Give them URL address and your Twitter ID </li></ul><ul><li>Twitter Lists </li></ul><ul><li>Using Twitter lists </li></ul><ul><li>Followers and Following </li></ul><ul><li>Conversing and Communicating through Twitter </li></ul><ul><li>Using hashtags (#) </li></ul><ul><li>Sending Hashtag messages (send 2) </li></ul><ul><li>Using multiple accounts on Tweetdeck </li></ul><ul><li>Navigating Tweetdeck </li></ul><ul><li>Searching your relevant business topics and local conversations </li></ul>Check off when done!
  20. 20. Twitter Tools <ul><li>Twitter Tools and TimeSavers </li></ul><ul><ul><li>Free Twitter Backgrounds </li></ul></ul><ul><ul><li>Tweetdeck or Hootsuite </li></ul></ul><ul><ul><li>WeFollow </li></ul></ul><ul><ul><li>Twellow </li></ul></ul><ul><ul><li>Twitalyzer </li></ul></ul>