Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

QR Codes for Business


Published on

Learn like I did from experts on on "What is a QR Code", How to Read and Create a QR Code, Where are businesses using QR Codes, Who is reading them (demographics). Are QR Codes here to decide.

  • Be the first to comment

QR Codes for Business

  1. 1. QR Codes for Business Bring Customers from Offline to Online! Gregory Drejza [email_address] (623) 556-3616 Overview
  2. 2. Agenda <ul><li>What is a QR Code? </li></ul><ul><li>Where is a QR Code best used? </li></ul><ul><li>How do I read a QR Code? </li></ul><ul><li>How do you create QR Code? </li></ul><ul><li>What's next? </li></ul><ul><li>Find this presentation at: </li></ul>
  3. 3. What is a QR Code? <ul><li>A QR code (abbreviated from Quick Response code ) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g. binary, alphanumeric, or Kanji symbols). </li></ul><ul><li>Created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed. (3) </li></ul>Source: Wikipedia, scan the QR Code to go to the website page: The use of QR codes is free of any license. The QR code is clearly defined and published as an ISO standard.
  4. 4. Where is a QR Code Best Used? <ul><li>QR codes storing addresses and Uniform Resource Locators (URLs) may appear in magazines, on signs, on buses, on business cards , or on almost any object about which users might need information. </li></ul><ul><li>In a sign of growth for the technology, some 14 million people in the U.S. — more than twice the population of Massachusetts — used a QR Code in June, according to a new report. </li></ul><ul><li>Those people, representing 6.2% of the total mobile audience in the U.S., scanned a QR or bar code on their mobile device, comScore estimates. The report also showed that QR code users are more likely to be male (60.5%), between the ages of 18 to 34 (53.4%) and have a household income in excess of $100,000 (36.1%) </li></ul><ul><li>Magazines and newspapers are the preferred vehicle for scanning QR codes (49.4%), followed by product packaging , (34.3%). The preferred place to scan was at home (58%) and then retail stores (39.4%). </li></ul><ul><li>ComScore’s report was based on a sample of 14,452 adults. The study was the first time comScore measured QR code use. (1) </li></ul>
  5. 5. Link the Offline to Online Business Card Sign Newspaper or Magazine Bus, Car or Truck Website Phone Call Text SMS QR Code on: Links a: A person scans the QR Code which links them to: OFFLINE WORLD ONLINE WORLD
  6. 6. How Do I Read a QR Code? <ul><li>First: On your phone, iPad or Tablet, download the FREE software (next slide has examples) </li></ul><ul><li>Start the App: </li></ul><ul><ul><li>Choose to “read” the code </li></ul></ul><ul><ul><li>Line up the phone scanner on the code & wait </li></ul></ul><ul><li>Link (the phone app should) : </li></ul><ul><ul><li>Ask you what you want to do, or... </li></ul></ul><ul><ul><li>Take you directly to the site </li></ul></ul><ul><ul><li>Make a phone call or send a SMS </li></ul></ul><ul><ul><li>Display some text to you </li></ul></ul>
  7. 7. QR Code Reader – Phone Apps <ul><li>iPhone Apps - RedLaser, QR Reader by TapMedia LTD, Optiscan by Airsource </li></ul><ul><li>Droid Apps – QR Droid, i-nigma BarCode Scanner, BarCode Generator/Reader </li></ul><ul><li>Blackberry - use the native scanner inside BBM 5.0 </li></ul><ul><li>Use the iTunes or appropriate “market” app on your phone to download the QR Code app. </li></ul>
  8. 8. How Do I Create a QR Code? <ul><li>Use Website QR Code Generators: </li></ul><ul><ul><li>,, </li></ul></ul>
  9. 9. How Do I Create a QR Code? <ul><li>Use your phone app: </li></ul><ul><ul><li>, RedLaser, etc. </li></ul></ul>QRDroid on Droid phone
  10. 10. What's Next? <ul><li>QR Codes are still foreign to most people. Show people how to read/use the codes whenever possible. (2) </li></ul><ul><li>Instruct Customers/Clients where they can get QR Code Readers, put instructions on your website. </li></ul><ul><li>Use QR Code marketing to connect offline to online – Listing Flyers & Signs, printed Newsletter, Business Cards, Door Hangers, etc. </li></ul><ul><li>Remember, most people use this from a mobile device so when connecting to a website, make it a mobile website for the phone! (better user experience) </li></ul><ul><li>Play – Use your phone and get use to scanning codes. Try QR Codes, Bar Codes (shopping), TagReader Codes (USA Today) </li></ul>
  11. 11. Sources <ul><li>Articles: </li></ul><ul><li>1. – 14 Million U.S. Adults Used QR Codes in June – August 12, 2011 – Todd Wasserman </li></ul><ul><li>2. – How to Use QR Codes for Small Business Marketing – July 23, 2010 – Jennifer Van Grove </li></ul><ul><li>3. - – QR Code </li></ul>