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Social Media Experience - Week 2


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Session 2 of the 8 Week Social Media Experience Program

Create your BLOG! Learn about Wordpress and create your blogging strategy!

This will help you figure out:
How often do I blog?
Where do I blog?
Is it free?
What do I say?
How Can I add pictures or video?

Published in: Education, Technology
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Social Media Experience - Week 2

  1. 1. Hands On! - Week 2 Guide to Creating Your Social Media World Gregory Drejza [email_address] (623) 556-3616 Training Class <ul><li>CONNECT </li></ul><ul><li>MINGLE </li></ul><ul><li>LEARN </li></ul>
  2. 2. Agenda <ul><li>Blog – a definition </li></ul><ul><li>Your Blog: Pick a blog site (Word Press, eBlogger, Other) </li></ul><ul><li>Using Your Blog </li></ul><ul><li>Use Google to search for blogs </li></ul><ul><li>Build a blogging Strategy </li></ul><ul><li>Build a Topic Bank </li></ul><ul><li>The site </li></ul><ul><li>Connect all other tools (LinkedIn, FB) </li></ul>
  3. 3. Place to Get More Info –
  4. 4. Blog – a definition <ul><li>Blog - A blog (a contraction of the term &quot;weblog&quot;) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. &quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. </li></ul>
  5. 5. Your Blog , (Google)
  6. 6. Using Your Blog <ul><li>Post entries to your blog on a regular basis </li></ul><ul><li>Use any personally created content (not someone else’s) </li></ul><ul><li>Post pictures, videos, audio or other non-copyrighted materials </li></ul><ul><li>CONNECT: Invite Your friends to your blog site (via email, etc) </li></ul><ul><li>MINGLE: </li></ul><ul><ul><li>Review other pertinent blogs and comment </li></ul></ul><ul><ul><li>Your blog will be shown on Linkedin, and posted to Facebook and Twitter pages </li></ul></ul><ul><li>LEARN: Read information from other blogs then SHARE it on your sites! </li></ul>
  7. 7. Search with Google Drop down “More” Choose “Blogs” to search for blogs
  8. 8. Create a Blogging Strategy <ul><li>How often will you blog? </li></ul><ul><li>Will your blog be a video blog? pictures? Just text? </li></ul><ul><li>What will appear on you blog page? (i.e. categories, archives, links, tweets, calendar, Facebook or Twitter buttons) </li></ul><ul><li>What will your “About Me” page say? </li></ul><ul><li>What colorful template will you use? </li></ul>
  9. 9. Build a Topic Bank Month 1 Month 2 Month 3
  10. 10. Wordpress Site Post Title Post Content Edit Tools Tags Add Pictures, Video Publishing
  11. 11. Wordpress Settings Themes Appearance Settings
  12. 12. Connecting Blog to LinkedIn (from LinkedIn Application Directory) If your blog is on Wordpress just connect here & it displays on your LinkedIn homepage and profile
  13. 13. Link Your Blog to Facebook (personal FB page) <ul><li>4. Click “Edit Import Settings” </li></ul>1. Click “Home” (upper right) 2. Click “Notes” down left column of Home Page 3. Click “My Notes”
  14. 14. Bring Your Blog into Facebook <ul><li>Key the address of your blog, i.e. </li></ul>Click here, then on the next page click “Confirm Import” Check this box Watch the video at:
  15. 15. Get Blog Information <ul><li>Key Items Now </li></ul><ul><li>Decide which blog site you will use (Word Press, ActiveRain, Blogger) </li></ul><ul><li>Homework </li></ul><ul><li>Check out other blogs </li></ul><ul><li> </li></ul><ul><li>Industry Related Blogs </li></ul><ul><li>Your favorite person’s blog </li></ul><ul><ul><li>Author </li></ul></ul><ul><ul><li>Movie/TV Star </li></ul></ul><ul><ul><li>Music Performer </li></ul></ul><ul><li>Prepare a list of blog material for the next 3 months </li></ul><ul><li>Connect all other tools </li></ul>Check off when done!
  16. 16. Next Week – Personal Facebook <ul><li>Using FaceBook </li></ul><ul><li>Create Your Personal page info </li></ul><ul><li>Review Your Privacy Settings </li></ul><ul><li>Group your contacts, friends, connections, clients, etc </li></ul><ul><li>Add pictures, events, videos, links, etc. </li></ul><ul><li>Join relevant groups (your educational growth) </li></ul><ul><li>Link your Linkedin, Blog, YouTube and Twitter pages </li></ul><ul><li>Import your email addresses and invite everyone to be your friend (place in appropriate group) </li></ul>