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Google Maps is a hugely successful product. Initial popularity due to great speed, cartography, and user interface design grew to near dominance of online mapping when routing and Street View were added. Once GIS users realized there was a better way to access spatial data and functionality, they quickly became dissatisfied with traditional GIS. But GIS is much more than what Google Maps provides ... Paul Joyce of we-do-IT addresses the issue of Why your users want Google Maps, not your GIS ... And what to do about it!
Paul has worked extensively with Smallworld, ESRI and Intergraph GIS systems. A recent project of his involved establishing an enterprise-wide adoption of GIS technology, using a combination of consumer-targeted (Google Earth, Google Maps), and open source server technologies (GeoServer, PostgreSQL).
Pt One: http://www.youtube.com/watch?v=yT3-3aMX44o
Pt Two: http://www.youtube.com/watch?v=tJSpDbi12zQ
Pt Three: http://www.youtube.com/watch?v=ImBywcXTH0c