How can content publishers and service providers best serve consumers over the mobile phone? How will they decide between web or native application interfaces?
This white paper excerpt reveals different approaches in building applications for mobile phones and the trends that will influence developers' and publishers' interface choices, based on findings from a survey conducted amongst 87 mobile publishers and service providers worldwide.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP