Opportunities and Models forIncreasing Impact by Collaboratingwith the Private Sector in HealthCamille Saadé, Halima Mwene...
Camille Saade                Halima Mwenesi                                 Christian Winger
Objectives  • Familiarize audience with FHI 360 private    sector skills, resources, capabilities and    experience  • Rol...
Importance of Private Sector in Health              ‘The private             ‘…the role the private              sector is...
Bringing the Private Sector in …“ …we can create a hospitable enabling environment and  develop creative incentives to enc...
An Enabling Environment - Examples• Policy  – Clear yet flexible to embrace private sector-i.e.    flavored ORS, or zinc i...
PPP: Enabling Policies are Critical• Taxes and Tariffs on essential health products  – Major barrier to availability and a...
What is the Private Sector in Health?• Commercial  – health providers  – producers  – R&D  – product and service providers...
Forms of Private Sector Involvement in             Public Health1) Philanthropy: donations (cash, products)2) CSR (Corpora...
What Public Health Benefits can be Delivered by the Private Sector?• Supply of appropriate  products and services• Afforda...
Existing Situation: Inefficient Coverage   Rich    A                   Commercial           B       Sector           C    ...
Expanding Coverage Through PPPRich    A            Commercial        B            Sector        C        D            NGO ...
Supply                               “Shall I produce for the public                               sector or the private m...
Access                “But there is no market out there!”• POU water filter manufacturers targeted only upper-  income urb...
Affordability                     “How can I sell to the poor and                     still make a profit?”• In India FHI ...
Demand: Health Providers - Formal• Pharmaceutical marketing: symposium, detailing by  medical reps, journal ads, other SBC...
Demand: Health Providers - Informal• Enlisting NGOs in  pharmaceutical detailing to  cover 65,000 Rural Medical  Providers...
Demand: Caregivers             “Yes, but this is costly!”• If medical product direct marketing to caregivers after  provid...
Demand: Caregivers (cont)• Use of appropriate mix: IPC, community activities, in-  store promotion (POS), mass media.• Cre...
Next StepsStrategic vision for FHI 360• To be a leader in developing public-private  partnerships for health (and beyond)O...
Opportunities and Models for Increasing Impact by Collaborating with the Private Sector in Health
Opportunities and Models for Increasing Impact by Collaborating with the Private Sector in Health
Upcoming SlideShare
Loading in …5
×

Opportunities and Models for Increasing Impact by Collaborating with the Private Sector in Health

441 views

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
441
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Opportunities and Models for Increasing Impact by Collaborating with the Private Sector in Health

  1. 1. Opportunities and Models forIncreasing Impact by Collaboratingwith the Private Sector in HealthCamille Saadé, Halima Mwenesiand Christian WingerJanuary 26, 2011
  2. 2. Camille Saade Halima Mwenesi Christian Winger
  3. 3. Objectives • Familiarize audience with FHI 360 private sector skills, resources, capabilities and experience • Role of private sector in increasing scale and sustainability of health programs • How can we incorporate public-private partnerships (PPP) into existing and future projects 3
  4. 4. Importance of Private Sector in Health ‘The private ‘…the role the private sector is the sector plays in fighting poverty and improving primary driver livelihoods is more of economic critical and profound growth’ than ever.’Bill Gates, November 2011 Rajiv Shah, December 2011Cannes G20 Summit New Delhi, India
  5. 5. Bringing the Private Sector in …“ …we can create a hospitable enabling environment and develop creative incentives to encourage the private sector to engage more deeply on development challenges.” Bill Gates, November 2011 Innovation With Impact: Financing 21st Century Development A report to G20 leaders, Cannes Summit
  6. 6. An Enabling Environment - Examples• Policy – Clear yet flexible to embrace private sector-i.e. flavored ORS, or zinc in any form (tablet or syrup)• Regulations – Fast-track registration of conforming new product – Enforce labeling/ claims to reflect policy – Classification as OTC drug (beyond pharmacies, outreach distribution, public promotion)• Taxes and Tariffs 8
  7. 7. PPP: Enabling Policies are Critical• Taxes and Tariffs on essential health products – Major barrier to availability and affordability • Private sector imports less or not at all • Increase price mark-ups significantly – Double whammy for the bottom of the pyramid• Non-tariff barriers (or measures) – Customs procedures
  8. 8. What is the Private Sector in Health?• Commercial – health providers – producers – R&D – product and service providers – Distributors and marketers• Non-commercial – NGO, CBO, civil society in general – professional associations – universities 10
  9. 9. Forms of Private Sector Involvement in Public Health1) Philanthropy: donations (cash, products)2) CSR (Corporate Social Responsibility): P&G’s PuR water treatment, Exxon-Mobil vouchers for ITNs3) Core Business: Unilever’s PureIt water filter, Vestergaard-Frandsen’s Permanet, Dr. Reddy’s Zinc, Nutriset’s Nutributter, etc.Which one is sustainable for our target population? 11
  10. 10. What Public Health Benefits can be Delivered by the Private Sector?• Supply of appropriate products and services• Affordability• At-scale coverage• Marketing cost- efficiency• Sustainability 12
  11. 11. Existing Situation: Inefficient Coverage Rich A Commercial B Sector C Public Sector D NGO E Poor
  12. 12. Expanding Coverage Through PPPRich A Commercial B Sector C D NGO E Public Sector Poor
  13. 13. Supply “Shall I produce for the public sector or the private market?Diversify sources and engaging multiple partners • Technology transfer for local production : ITNs in Ghana, Tanzania, Nigeria • Create competition - 31 local zinc producers in India, 8 in Indonesia • In Tanzania, initial public sector supply through UNICEF . Upgraded local GMP capabilities for government and private market supply 15
  14. 14. Access “But there is no market out there!”• POU water filter manufacturers targeted only upper- income urban consumers• FHI 360 linked self-help groups, NGOs, micro-finance institutions and the private sector to create a market for urban and rural poor. (Hindustan Unilever) 16
  15. 15. Affordability “How can I sell to the poor and still make a profit?”• In India FHI 360 provided different POU products (chlorine, filters) at different price points to meet demand. Expensive filters preferred by customers were accessible though micro-finance• Across Africa, NetMark provided ITN vouchers via public sector targeting pregnant women. Vouchers collected via private sector kept leakage to a minimum 17
  16. 16. Demand: Health Providers - Formal• Pharmaceutical marketing: symposium, detailing by medical reps, journal ads, other SBCC materials and use of the cascade approach for formal providers Opinion Leaders Pediatricians General Practitioners Drug Sellers Nurses/Midwives General Public 18
  17. 17. Demand: Health Providers - Informal• Enlisting NGOs in pharmaceutical detailing to cover 65,000 Rural Medical Providers (RMPs) in Uttar Pradesh and Gujarat• GIS database - tracking of coverage, purchase and use shared with pharma and NGO partners 19
  18. 18. Demand: Caregivers “Yes, but this is costly!”• If medical product direct marketing to caregivers after providers• Message reflects and reinforces public policy 20
  19. 19. Demand: Caregivers (cont)• Use of appropriate mix: IPC, community activities, in- store promotion (POS), mass media.• Created demand from caregivers across Indonesia using mass media and PSAs resulting in over 7 million treatment courses sold in 2011 (IMS-Health data)• http://youtu.be/5xB58B2mpho 21
  20. 20. Next StepsStrategic vision for FHI 360• To be a leader in developing public-private partnerships for health (and beyond)Our commitment for existing / future programs• What can we do together using PPPs to increase health impact? 22

×