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Jussi Holopainen 
GEELab Europe, RMIT University, Karlsruhe, Germany 
Behavior Change Techniques, Playability Heuristics a...
Health games?
Increase physical activity 
Encourage healthy diet 
Game as motivator
Why mobile?
Personal 
Social 
Always on 
Range of sensors 
Pretty much everyone has one
Behavior change techniques?
CALO-RE taxonomy 
40 behavior change techniques 
Michie, S., Ashford, S., Sniehotta, F. F., Dombrowski, S. U., Bishop, A.,...
[…] 5. Goal setting (behaviour) 6. Goal setting (outcome) 7. Action planning 8. Barrier identification/problem solving 9. ...
Playability heuristics?
47 heuristics in 3 categories 
•Game Play 
•Coolness/Entertainment/Humor/ Emotional Immersion 
•Usability & Game Mechanics...
[…] 
•The game world reacts to the player and remembers their passage through it. 
•Changes the player make in the game wo...
Game design?
•BCTs as inspiration in concept creation 
•BCTs and heuristics as guidelines during game design 
•BCTs and heuristics in d...
Does it work?
Yes! 
[based on my not-so-humble-opinion, more robust method evaluations to follow]
Questions? 
jussi.holopainen@rmit.edu.au http://geelab.rmit.edu.au
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Games for Health - Jussi Holopainen - Combining Behavioural Change Techniques and Playability Heuristics in Mobile Health Game Design

Speaker at Games for Health Europe Conference 2014

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Games for Health - Jussi Holopainen - Combining Behavioural Change Techniques and Playability Heuristics in Mobile Health Game Design

  1. 1. Jussi Holopainen GEELab Europe, RMIT University, Karlsruhe, Germany Behavior Change Techniques, Playability Heuristics and Mobile Health Games
  2. 2. Health games?
  3. 3. Increase physical activity Encourage healthy diet Game as motivator
  4. 4. Why mobile?
  5. 5. Personal Social Always on Range of sensors Pretty much everyone has one
  6. 6. Behavior change techniques?
  7. 7. CALO-RE taxonomy 40 behavior change techniques Michie, S., Ashford, S., Sniehotta, F. F., Dombrowski, S. U., Bishop, A., & French, D. P. (2011). A refined taxonomy of behaviour change techniques to help people change their physical activity and healthy eating behaviours: the CALO-RE taxonomy. Psychology & Health, 26(11), 1479-1498.
  8. 8. […] 5. Goal setting (behaviour) 6. Goal setting (outcome) 7. Action planning 8. Barrier identification/problem solving 9. Set graded tasks 10. Prompt review of behavioural goals 11. Prompt review of outcome goals 12. Prompt rewards contingent on effort or progress towards behaviour 13. Provide rewards contingent on successful behaviour 14. Shaping […]
  9. 9. Playability heuristics?
  10. 10. 47 heuristics in 3 categories •Game Play •Coolness/Entertainment/Humor/ Emotional Immersion •Usability & Game Mechanics Desurvire, H., & Wiberg, C. (2009). Game usability heuristics (PLAY) for evaluating and designing better games: The next iteration. In Online Communities and Social Computing (pp. 557-566). Springer Berlin Heidelberg.
  11. 11. […] •The game world reacts to the player and remembers their passage through it. •Changes the player make in the game world are persistent and noticeable if they back-track to where they have been before. •The game goals are clear. The game provides clear goals, presents overriding goals early as well as short term goals throughout game play. •The skills needed to attain goals are taught early enough to play or use later, or right before the new skill is needed. […]
  12. 12. Game design?
  13. 13. •BCTs as inspiration in concept creation •BCTs and heuristics as guidelines during game design •BCTs and heuristics in design evaluations during different phases of development (e.g. checklists for playtesting)
  14. 14. Does it work?
  15. 15. Yes! [based on my not-so-humble-opinion, more robust method evaluations to follow]
  16. 16. Questions? jussi.holopainen@rmit.edu.au http://geelab.rmit.edu.au

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