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Quality lighting enhances your brand

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How quality lighting enhances your brand?
Marco De Carli, Andrea Borsetto, Sven Rotgers presenting about retail lighting at Light + Building 2012.

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Quality lighting enhances your brand

  1. 1. “How quality lighting enhancesyour brand?”Marco De CarliMarketing Startegy Director, CREA INTERNATIONALAndrea BorsettoDesign Director CREA INTERNATIONALSven RotgersGeneral Manager Retail Lighting, GE LIGHTING EMEATuesday, 17th April 10:00 AM & 3:00 PM
  2. 2. a journey into brand lightingscapemarco de carli | marketing and strategy directorandrea borsetto | design director Frankfurt 17th April 2012all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  3. 3. crea internationalall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  4. 4. who we are (speakers) a multidisciplinary approach to create innovation retail spaces STRATEGY Marco de Carli marketing and strategy director INNOVATION DESIGN Andrea Borsetto design directorall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  5. 5. project development steps during these core phases we meet and work with furniture and lighting solution provider looking to new future lighting trendall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  6. 6. FOOD THE LIGHT IMPORTANCE to translate and A JOURNEY INTO enhance BRAND the brand identity and core values, LIGHTINGSCAPE BANK the customer experience and the design impact FASHIONall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  7. 7. Example #1 BARBICAN:THE LIGHTING PRODUCT TELL A STORY CARING TRENDY COMFORTABLE QUALITY DETAILSall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  8. 8. Example #1 BARBICAN:THE LIGHTING PRODUCT TELL A STORYall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  9. 9. all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  10. 10. Example #2 BARWA BANK:A BRAND DESIGN EXPERIENCE THROUGH DESIGN AND LIGHTING scope : “the future has a bank” concept store that will be the icon of the brand . the store feeling will . be modern and trendy but rooted . have a boutique environment . transfer a perception of luxury fashion brand . be based on retail approach . the store will provide a comfortable and welcoming environmentall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  11. 11. Example #2 BARWA BANK:A BRAND DESIGN EXPERIENCE THROUGH DESIGN AND LIGHTINGall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  12. 12. all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  13. 13. Example #3 UNITED NUDE FROM VISUAL PRODUCT DISPLAY TO CUSTOMER ENGAGEMENT DESIGN SYTLE INNOVATION MODERNall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  14. 14. Example #3 UNITED NUDE FROM VISUAL PRODUCT DISPLAY TO CUSTOMER ENGAGEMENTall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  15. 15. Example #3 UNITED NUDEFROM VISUAL PRODUCT DISPLAY TO CUSTOMER ENGAGEMENTall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  16. 16. IMPORTANT NOTES in order to create a positive and innovative environment lighting can create the path for the design shape within a perfect integration cost saving and eco-sustainability the lighting can develop values through experience design find innovative lighting solution through strong partershipall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
  17. 17. which benefit we can provide together reinforce ideation positive feeling enhance innovation integration BRAND LIGHTINSCAPE key benefits through PhysicalBrandDesign projects working with a solution partner like GE can develop and suggest a consistent branding and innovation space design projectwhere this kind of approach works on brand identity product visual experience tone of voice communication displayall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited visual environmental branding
  18. 18. thank you..marco de carli | marketing and strategy directorandrea borsetto | design directorall concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

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