Sherlock Holmes Case Study - GES

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Warner Bros., Caruso Affiliated and GES transformed The Grove in Los Angeles into 19th-century London to celebrate Warner Bros.’ upcoming holiday release, Sherlock Holmes, starring Robert Downey Jr. and Jude Law. More than 60 million shoppers experienced the themed environment, which generated increased awareness for the film and built buzz around the Christmas Day opening

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Sherlock Holmes Case Study - GES

  1. 1. Case Study | Sherlock HolmesWarner Bros.’ Sherlock HolmesInvestigates the Grove in Los AngelesOverviewWarner Bros., Caruso Affiliated and Global Experience Specialists(GES) transformed The Grove in Los Angeles into 19th-centuryLondon to celebrate Warner Bros.’ upcoming holiday release,Sherlock Holmes, starring Robert Downey Jr. and Jude Law. Morethan 60 million shoppers experienced the themed environment,which generated increased awareness for the film and built buzzaround the Christmas Day opening.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
  2. 2. Case Study | Sherlock HolmesObjectives• Reproduce 19th-century London and the famed Baker Street to promote Warner Bros.’ newest film and major holiday release, Sherlock Holmes.• Engage visitors of all ages in a full-sensory experience inspired by key scenes from the film.• Provide consumers a sneak peek of the film at one of the country’s premier lifestyle shopping centers.Solutions• A 20-foot-tall replica of Big Ben complete with signature ringing bells, flickering gas-lit lamp posts, foggy cobblestone streets, and the classic shrill of an old-time policeman’s whistle.• Video kiosks hidden in decorative barrels and crates featured film trailers and a behind-the- scenes Making of Sherlock Holmes featurette.Results• With more than 60 million impressions from the film promotion at the Grove, Guy Richie’s Sherlock Holmes set a single-day record with a 24.9-million-dollar holiday opening.• Won the Silver OBIE award, which highlights the best creative work in out of home and outdoor advertising. Testimonial “[GES] delivered 100% of what they promised, even going above and beyond the initial proposal to honor some last minute requests. We look forward to working with [them] and recommend them for any interactive display opportunity.” —Erin Scanlon, Manager, Partnership Marketing, Caruso Affiliatedges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)

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