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Biogen_GES

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Biogen Idec is a global leader in discovery, development,
manufacturing, and commercialization of innovative therapies. At
the AAN 2009 show, Biogen wanted to showcase their Clinical Trials
and Pathways information in a way that would attract and engage
attendees, yet remain within their budget

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Biogen_GES

  1. 1. Case Study | BiogenBiogen Interactives:Information on a two way streetOverviewBiogen Idec is a global leader in discovery, development,manufacturing, and commercialization of innovative therapies. Atthe AAN 2009 show, Biogen wanted to showcase their Clinical Trialsand Pathways information in a way that would attract and engageattendees, yet remain within their budget.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
  2. 2. Case Study | BiogenObjectives• Create two non-linear interactive presentations, one for Pathways and one for Clinical Trials.• Electronically capture the attendee’s interaction with the presentations using GES Smartleads Technology. This created a two way street flow of information.• Incorporate multi-format videos, text and graphics into each interactive.• Be able to easily add to and reformat the two presentations for upcoming shows.Solutions• Preliminary schematic diagrams were used to storyboard the two pieces.• Client supplied videos were reformatted to a specific resolution and format.• The interfaces were built, animated and programmed.• GES Smartleads Technology was used to capture the attendee’s journey through the interactive presentations providing measureable feedback that was presented to the client.Results• Biogen showcased their Pathways and Clinical Trials information in an easy to use compelling way.• Biogen was able to measure the attendee’s journey with the Smartleads technology.• By designing the presentations to be easily reformatted GES kept update costs to a minimum.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)

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