Fujifilm Case Study_GES

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Fujifilm had a need at RSNA 2008 – 2010 for a large scale video wall
that would highlight their brand and show several different product
lines.

Published in: Business, Technology
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Fujifilm Case Study_GES

  1. 1. Case Study | FujifilmEye-Full TowerLarge Scale Video WallOverviewFujifilm had a need at RSNA 2008 – 2010 for a large scale video wallthat would highlight their brand and show several different productlines.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
  2. 2. Case Study | FujifilmObjectives• Create an eye-catching video that reinforced Fujifilm’s product line and brand.• Produce the video so that it was easily repurposed for upcoming shows and events.• Fit standard aspect ratio content into a non-standard aspect ratio format.• Create animation and a custom music soundtrack to enhance the video.Solutions• GES Multimedia worked hand in hand with Fujifilm to communicate the concept through storyboarding and video previews.• The video was produced in “chapters” making it very easy to add and subtract product lines year to year.• Custom animation, including a waterfall sequence that morphed into a digital backdrop, and custom music were created to enhance the video.Results• The large video tower served as both attractor and communicator and contributed to Fujifilm’s great success at RSNA 2008, 2009 and 2010.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)

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