Case Study | Canada Olympic PavilionCanada Pavilion engagesvisitors at the 2010 Olympic andParalympic Winter GamesOverview...
Case Study | Canada Olympic PavilionObjectives• Showcase Canada’s pursuit of excellence in  sport — past, present and futu...
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Canadian Pavilion Case Study - GES

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GES was hired by the Department of Canadian Heritage to create a 5,000-square-foot pavilion showcasing Canadian sports excellence and heritage at the 2010 Olympic and Paralympic Winter Games. More than 137,000 visitors toured the installation filled with interactive games and daily special appearances.

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Canadian Pavilion Case Study - GES

  1. 1. Case Study | Canada Olympic PavilionCanada Pavilion engagesvisitors at the 2010 Olympic andParalympic Winter GamesOverviewAs the games’ host country, Canada needed a one-of-a-kindnational pavilion to showcase its country’s Olympic feats, culturalheritage, and travel and tourism perks. The Department ofCanadian Heritage hired GES and TBA Global to create a 5,000-square-foot pavilion showcasing Canadian sports excellence andCanadian heritage. The pavilion brought visitors together at the2010 Olympic and Paralympic Winter Games and engaged guestsin fun and educational activities while delivering a strong messageabout Canada to the rest of the world.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
  2. 2. Case Study | Canada Olympic PavilionObjectives• Showcase Canada’s pursuit of excellence in sport — past, present and future.• Demonstrate Canada’s bilingual nature and its commitment to diversity, multiculturalism and accessibility.• Build a green structure that attracts visitors of all ages and immerses them in the wonders of Canadian culture and history.Solutions• Interactive games, trivia and visual displays illustrated Canada’s sports achievements and innovation in sporting equipment and technology.• Images and memorabilia from dozens of prominent Canadian winter sports figures were displayed, including Wayne Gretzky’s jersey and the Stanley Cup.• Guests posed for photos holding the Olympic and Paralympic Torches which proved to be a huge hit and a major attendance driver.• “Theme days” and daily athlete appearances added to the fun and attracted media attention.• Messages of encouragement to athletes and breaking news scrolled across a colorful LED light curtain that ran along the pavilion’s façade.• Green design elements included a reusable aluminum frame, wall panels made from FSC-certified wood, carpet made from post-consumer waste material, rented audio- video equipment and rented, reusable furniture. TestimonialResults “[GES] delivered first-class work in designing,• With only 59 days from site access to opening, GES and building and operating the Canada Pavilion on a TBA Global created an unforgettable experience for visitors turn-key basis, always meeting the high standards of the 2010 Olympic and Paralympic Winter Games. required by the Government of Canada.”• More than 137,000 visitors toured the Canada —Peter Edwards, Pavilion, with 7,178 guests on opening day. Director General, Trade and Investment Branch, Canadian Heritageges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)

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