Cadillac_GES

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As sponsor of the World Golf Championship in Doral, Florida in the
spring of 2011, Cadillac had a golden opportunity to showcase their
brand on a different type of playing field. To accomplish this goal,
they turned to Global Experience Specialists (GES) to design an event
presence worthy of the 22 million dollar sponsorship including a tented VIP area and twelve stages around the course.

Published in: Sports, Automotive
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Cadillac_GES

  1. 1. Featured Project | Cadillac at the World Golf ChampionshipCadillac at the World Golf ChampionshipAs sponsor of the World Golf Championship in Doral, Florida in thespring of 2011, Cadillac had a golden opportunity to showcase theirbrand on a different type of playing field. To accomplish this goal,they turned to Global Experience Specialists (GES) to design an eventpresence worthy of the 22 million dollar sponsorship, including:A tented VIP Area • Over 4000 attendees learned about Cadillac offerings, received giveaways, and sat in a special box on the 17th hole. • Cadillac cars and registration desks were featured, and lead collection stations captured over 2,560 leads. • Visual language from the Cadillac brand was applied to all aspects of the area. • High quality large backdrop graphics were used throughout.Twelve stages around the course • Five Cadillac sedans, SVUs, and Coupes were featured. • Angles in the car’s design were used to create the angle of the walls and stages.Incredibly, during the unfortunate hurricane that hit Florida duringthe Championship, the GES built areas were the only non-permanentstructures left standing!ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
  2. 2. Featured Project | Cadillac at the World Golf Championshipges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)

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