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Genetikomm spherical communication

A systemic communication system 
for contemporary organisations

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Genetikomm spherical communication

  1. 1. ORGANISATIONS ARE CONVERSATIONS A systemic communication system for contemporary organisations
  2. 2. VERTICAL COMMUNICATION HIERARCHICAL, FORMAL TOP-DOWN CONTROL (BROADCASTER / RECEIVER / MESSAGE / REACH) FUNTION INFORM STRUCTURE ORDER
  3. 3. VERTICAL COMMUNICATION HIERARCHICAL, FORMAL TOP-BOTTOM FUNTION CALRIFY RESOLVE DOUBTS
  4. 4. HORIZONTAL COMMUNICATION HIERARCHICAL, FORMAL CONTROL + INFLUENCE (BROADCASTER / RECEIVER / MESSAGE / REACH) FUNCTIONS AGREE, ORGANISE, NEGOCIATE
  5. 5. THE COMBINATION OF VERTICAL AND HORIZONTAL COMMUNICATION PROVIDES STRUCTURE AND ORDER
  6. 6. Conversation is viral almost by nature. Traditionally it has been perceived as a problem (hallway rumours, complaints, coffee talk…). Today organisations perceive and manage conversations as an essential, measurable and manageable value.
  7. 7. ORGANISATIONS ARE CONVERSATIONS
  8. 8. WHO LEADS THE CONVERSATION ● The one who listens most ● The one who poses the best questions ● The one who adapts best ● The one who assimilates more information ● Who one who best manages the information ● Who one who proposes the subject
  9. 9. MORE INFORMATION T +34 916 229 708 | Skype: genetikomm hello@genetikomm.com | www.genetikomm.com

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A systemic communication system 
for contemporary organisations

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