Ted Marketing

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Ted Marketing

  1. 1. Marketing Research By George Day
  2. 2. Word Of Mouth • To spread word of mouth of the film ‘TED’ in 2012, Universal Studies set up a twitter for “TED” and got “#TED” trending worldwide. Which mean's millions of people would be talking about ted and the word would spread around twitter.
  3. 3. TV Press • This was the 1st trailer that released for TED which was aired on TV all over the world to add more word of mouth also to target out the target audience. This is the trailer, then more followed after this. But this was the original :-
  4. 4. Online and Mobile These are social networking sites and apps that “TED” used to create an audience and attract an audience. Also the free app on iTunes and Android will attract more attention and draw people in and make a bigger audience. Facebook account- https://www.facebook.com/tedisreal?fref=ts Twitter account- https://twitter.com/WhatTedSaid Youtube account - http://www.youtube.com/user/TedIsReal App Store for iTunes -
  5. 5. Posters of TED The coming soon 1st poster release Another poster – giving key actors and dates etc. of the film. Teaser poster, just giving a look at the characters Controversial poster tell the audience that it is not a kids movie. Which created a lot of bad attention from the media from this poster.
  6. 6. Trailers • Teaser Trailer – (did not have 00:30- 01:00 teaser) - http://www.youtube.com/watch?v=ML5-Ot-cKlk • Trailer - http://www.youtube.com/watch?v=9fbo_pQvU7M • The the “R rated” Trailer - http://www.youtube.com/watch?v=aGW5gpMU9yo
  7. 7. Merchandising TED statue Hats, T- Shirts, Toys Keyring Another T- shirt
  8. 8. The TED Premiere • The TED Premiere Itself - http://www.youtube.com/watch?v=hRwAqcQ ATwc • Which was on the 29th June 2012. Was the initial release of TED. This video shows the original cast of TED walking to the premiere.

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