THE Marketing Event  Society for Marketing Professional Services    New York City Chapter   CPSM - Certified Professiona...
PRESENTERS <ul><li>Gina Bedoya, CPSM  – (Consultant) </li></ul><ul><li>President </li></ul><ul><li>Bedoya Business Strateg...
WHAT IS CPSM <ul><li>CPSM – Certified Professional Services Marketer </li></ul>
BENEFITS OF CERTIFICATION <ul><li>Increase knowledge </li></ul><ul><li>Widespread recognition </li></ul><ul><li>Enhanced c...
SMPS MEMBERS BY CHAPTER 183 Georgia 12 186 Arizona 11 214 Colorado 10 224 Chicago 9 235 Houston 8 236 New York 7 237 Seatt...
CPSM BY CHAPTER 8.72% 13 149 Philadelphia 12 9.34% 24 257 Central Florida 11 9.35% 20 214 Colorado 10 9.55% 30 314 San  Fr...
THE MARKETER’S INSIGHT <ul><li>The Firm Principal </li></ul><ul><li>The Marketing Manager </li></ul><ul><li>The Marketing ...
ELIGIBILITY REQUIREMENTS <ul><li>Bachelor’s or advanced Degree + 4 years’ experience in marketing or business development ...
HOW TO APPLY <ul><li>Request application package from SMPS National </li></ul><ul><li>Fill out form in its entirety </li><...
FEE SCHEDULE $415 $250 Online Exam Fee $300 $150 Recertification Fee $440 $275 Paper Exam Fee $350 $195 Application Fee No...
RE-CERTIFICATION <ul><li>Renew certification every 3 years  </li></ul><ul><li>Earn 50 CEUs (continuing education units) </...
CPSM CODE OF ETHICS <ul><li>As a Certified Professional Services Marketer: </li></ul><ul><li>Advance your knowledge of pro...
BODY OF KNOWLEDGE <ul><li>THE 6 DOMAINS OF PRACTICE </li></ul><ul><li>1.   Market Research </li></ul><ul><li>2.  Marketing...
THE 6 DOMAINS OF PRACTICE <ul><li>1.  Methodologies and information sources to aid the development of research reports. </...
EVALUATION <ul><li>1.   MARKET RESEARCH………. 15% </li></ul><ul><li>2. MARKETING PLAN………….. 16% </li></ul><ul><li>3. CLIENT ...
STUDY MATERIALS
STUDY TIPS <ul><li>Obtain reference materials  </li></ul><ul><li>Gap Analysis  </li></ul><ul><li>Know yourself and your st...
THE EXAM <ul><li>On Line test available </li></ul><ul><li>Proctor needed </li></ul><ul><li>3 hour test  </li></ul><ul><li>...
YOU CAN DO IT!
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Certified Professional Service Marketer - A Practitioner's Perspective

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This presentation demonstrates the steps along with helpful tips on preparing and taking the exam to become a Certified Professional Service Marketer.

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  • Certified Professional Service Marketer - A Practitioner's Perspective

    1. 1. THE Marketing Event Society for Marketing Professional Services New York City Chapter CPSM - Certified Professional Services Marketer: The Marketer’s Perspective November 9, 2007
    2. 2. PRESENTERS <ul><li>Gina Bedoya, CPSM – (Consultant) </li></ul><ul><li>President </li></ul><ul><li>Bedoya Business Strategies, Inc. </li></ul><ul><li>Patricia Neumann, CPSM – (Partner) </li></ul><ul><li>Principal </li></ul><ul><li>Accu-Cost Construction Consultants, Inc. </li></ul><ul><li>Martha Huguet, CPSM – (Marketing Manager) </li></ul><ul><li>Associate </li></ul><ul><li>Mueser Rutledge Consulting Engineers </li></ul>
    3. 3. WHAT IS CPSM <ul><li>CPSM – Certified Professional Services Marketer </li></ul>
    4. 4. BENEFITS OF CERTIFICATION <ul><li>Increase knowledge </li></ul><ul><li>Widespread recognition </li></ul><ul><li>Enhanced credibility </li></ul><ul><li>Career advancement </li></ul><ul><li>Commitment to professional growth and development </li></ul><ul><li>Financial Reward </li></ul>
    5. 5. SMPS MEMBERS BY CHAPTER 183 Georgia 12 186 Arizona 11 214 Colorado 10 224 Chicago 9 235 Houston 8 236 New York 7 237 Seattle 6 255 D.C. 5 257 Central Florida 4 270 Los Angeles 3 314 San Francisco 2 319 Boston 1 Total Members Chapter Name Number Total Members Chapter Name Number 100 Michigan 24 104 Columbus 23 105 Indiana 22 125 Chesapeake 21 126 Kansas City 20 138 Tampa Bay 19 140 Twin Cities 18 149 Philadelphia 17 153 Sacramento 16 155 Oregon 15 174 Dallas 14 182 San Diego 13
    6. 6. CPSM BY CHAPTER 8.72% 13 149 Philadelphia 12 9.34% 24 257 Central Florida 11 9.35% 20 214 Colorado 10 9.55% 30 314 San Francisco 9 9.79% 23 235 Houston 8 11.11% 14 126 Kansas City 7 11.43% 12 105 Indiana 6 11.59% 16 138 Tampa Bay 5 12.09% 22 182 San Diego 4 13.00% 13 100 Michigan 3 15.85% 29 183 Georgia 2 16.35% 17 104 Columbus 1 % of CPSMs Total CPSMs Total Members Chapter Name No. 4.29% 6 140 Twin Cities 24 4.46% 10 224 Chicago 23 4.66% 11 236 New York 22 4.80% 6 125 Chesapeake 21 4.81% 13 270 Los Angeles 20 5.38% 10 186 Arizona 19 5.75% 10 174 Dallas/ Ft. Worth 18 6.90% 22 319 Boston 17 7.06% 18 255 Washington, D.C. 16 7.20% 17 236 Seattle 15 7.74% 12 155 Oregon 14 7.84% 12 153 Sacramento 13 % of CPSMs Total CPSMs Total Members Chapter Name No.
    7. 7. THE MARKETER’S INSIGHT <ul><li>The Firm Principal </li></ul><ul><li>The Marketing Manager </li></ul><ul><li>The Marketing Consultant </li></ul>
    8. 8. ELIGIBILITY REQUIREMENTS <ul><li>Bachelor’s or advanced Degree + 4 years’ experience in marketing or business development for professional services firms </li></ul><ul><li>Associate’s Degree + 6 years’ experience in marketing or business development for professional services firm </li></ul><ul><li>No degree, but have 8 years’ experience in marketing or business development for professional services firm </li></ul>
    9. 9. HOW TO APPLY <ul><li>Request application package from SMPS National </li></ul><ul><li>Fill out form in its entirety </li></ul><ul><li>Include 3 professional references </li></ul><ul><li>Submit a copy of your original college transcript or a notarized photocopy of your degree </li></ul><ul><li>Submit application and fee to SMPS National </li></ul>
    10. 10. FEE SCHEDULE $415 $250 Online Exam Fee $300 $150 Recertification Fee $440 $275 Paper Exam Fee $350 $195 Application Fee Non-Member Member
    11. 11. RE-CERTIFICATION <ul><li>Renew certification every 3 years </li></ul><ul><li>Earn 50 CEUs (continuing education units) </li></ul><ul><li>Choose within the 6 Domains of Practice </li></ul><ul><li>One CEU is rewarded for each hour of instruction </li></ul><ul><li>Maintain a portfolio with CEU documentation </li></ul><ul><li>Send recertification application along with documentation </li></ul>
    12. 12. CPSM CODE OF ETHICS <ul><li>As a Certified Professional Services Marketer: </li></ul><ul><li>Advance your knowledge of professional services marketing </li></ul><ul><li>Continually seek to raise the standards of excellence </li></ul><ul><li>Actively encourage the highest level of ethical standards within the profession </li></ul><ul><li>Practice in a manner without discrimination </li></ul><ul><li>Uphold all laws and regulations of your firm </li></ul>
    13. 13. BODY OF KNOWLEDGE <ul><li>THE 6 DOMAINS OF PRACTICE </li></ul><ul><li>1. Market Research </li></ul><ul><li>2. Marketing Plan </li></ul><ul><li>3. Client & Business Development </li></ul><ul><li>4. SOQs / Proposals </li></ul><ul><li>5. Promotional Activity </li></ul><ul><li>6. Information, Resource & Organizational Management </li></ul>
    14. 14. THE 6 DOMAINS OF PRACTICE <ul><li>1. Methodologies and information sources to aid the development of research reports. </li></ul><ul><li>2. Planning, creating and implementing strategic, business and marketing plans. </li></ul><ul><li>3. Develop and maintain client relationships to secure new and ongoing business. </li></ul><ul><li>4. Tools for the development of qualifications/proposals. </li></ul><ul><li>5. Internal and external promotion methodologies, promotion production management and measurement metrics. </li></ul><ul><li>6. Tools and resources to manage marketing/sales organization structure and performance metrics </li></ul>
    15. 15. EVALUATION <ul><li>1. MARKET RESEARCH………. 15% </li></ul><ul><li>2. MARKETING PLAN………….. 16% </li></ul><ul><li>3. CLIENT & BUSINESS DEV…. 20% </li></ul><ul><li>4. SOQs / PROPOSALS…………18% </li></ul><ul><li>5. PROMOTIONAL ACTIVITY…..16% </li></ul><ul><li>6. INFO, RESOURCE & </li></ul><ul><li>ORGANIZATIONAL MGMT…..15% </li></ul>
    16. 16. STUDY MATERIALS
    17. 17. STUDY TIPS <ul><li>Obtain reference materials </li></ul><ul><li>Gap Analysis </li></ul><ul><li>Know yourself and your study habits </li></ul><ul><li>Form a study group </li></ul><ul><li>Establish realistic meeting schedule </li></ul><ul><li>Use the Study Guide </li></ul><ul><li>Do all the reading! </li></ul>
    18. 18. THE EXAM <ul><li>On Line test available </li></ul><ul><li>Proctor needed </li></ul><ul><li>3 hour test </li></ul><ul><li>Nothing on desk & no breaks </li></ul><ul><li>Timed </li></ul><ul><li>Must achieve a 75% score </li></ul><ul><li>Different versions of the test </li></ul>
    19. 19. YOU CAN DO IT!

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