Creating Content for
Digital Audiences
Saturday, May 3, 2014
Dhaka, Bangladesh
Event Partner:
Welcome from GBG Dhaka (5 min)
Digital Video Best Practices (15 min)
Sidrat Talukdar, Director of Social & Digital Media, ...
Welcome from
GBG Dhaka
Our Objectives
Increase	
  adop%on	
  of	
  internet	
  technologies	
  
amongst	
  Bangladeshi	
  organiza3ons.	
  	
  
	...
Our Team
GBG	
  Managers	
  
Advisor	
  
Google’s Objective with GBG
Build	
  a	
  non-­‐technical	
  community	
  run	
  by	
  local	
  volunteers	
  
to	
  share...
GBGs Worldwide
100+	
  GBGs	
  
worldwide	
  
	
  
20+ GBGs in
South & Southeast Asia
Nearby GBGs include Pakistan, India,...
Our Events
See	
  pictures	
  and	
  presenta3ons	
  on	
  our	
  Blog,	
  Google+	
  &	
  Facebook	
  page.	
  	
  
We’ve...
GBG Dhaka 2013 Events
•  Jan	
  6	
  –	
  E-­‐Commerce	
  Hour	
  &	
  Startup	
  Weekend	
  Mini	
  Bootcamp	
  
•  Feb	
...
GBG Dhaka 2014 Event Roadmap
•  Mar	
  22	
  –	
  Intro	
  to	
  Mapping	
  
•  Mar	
  26	
  –	
  Hangout	
  Training:	
  ...
Digital Video Best Practices
Sidrat Talukdar
Director of Social & Digital Media
Maverick Studios
Video	
  Best	
  Prac3ces	
  for	
  a	
  	
  
Digital	
  Audience	
  
Agenda	
  
•  Intro	
  to	
  MVRK	
  
•  Why	
  Video?	
  
•  Video	
  Best	
  Prac3ces	
  
•  A multimedia production firm
•  Founded in 2009
•  Focused on creating mind-blowing digital content!
What	
  we	
  do…	
  
Videos for Social Media
Corporate Documentaries
Event coverage
TVCs
Social Media Management
Who	
  we’ve	
  worked	
  with…	
  
Why	
  Video?	
  
“A	
  Picture	
  is	
  worth	
  a	
  thousand	
  words.”	
  
1000	
  pictures...	
  
With	
  voice	
  and	
  music…	
  
Co...
Why	
  do	
  people	
  like	
  Video?	
  
•  Saves	
  Time	
  
•  Less	
  Effort	
  
•  More	
  Interes3ng	
  
	
  
•  More...
Why	
  should	
  Brands	
  like	
  Video?	
  
1	
  Billion	
  Unique	
  Monthly	
  Users	
  on	
  Youtube	
  
	
  
100	
  ...
The	
  World’s	
  Largest	
  Search	
  Engines	
  
#1	
   #2	
  
	
  
3	
  BILLION	
  	
  
searches	
  per	
  month	
  
	
...
Is	
  Bangladesh	
  Ready	
  for	
  Video?	
  
Berer	
  Content	
  
Faster	
  Internet	
  
Capable	
  Devices	
  
Best	
  Prac3ces	
  for	
  Berer	
  Video	
  
The	
  Video	
  Crea3on	
  Process	
  
Preproduc3on	
  
•  Idea3ng	
  
•  Scrip3ng	
  
•  Storyboarding	
  
•  Planning	
 ...
Tip	
  #1	
  :	
  Know	
  Your	
  Audience	
  
	
  
What	
  are	
  they	
  interested	
  in?	
  
	
  
What	
  language	
  ...
Tip	
  #2	
  :	
  Set	
  a	
  Goal	
  
A	
  user	
  who	
  watches	
  my	
  video	
  will…	
  
	
  
a)  Share	
  it	
  
b)...
Tip	
  #3	
  :	
  KISS	
  
KEEP	
  IT	
  SHORT	
  AND	
  SURPRISING*	
  
Unless	
  you’re	
  telling	
  a	
  great	
  stor...
Tip	
  #4	
  :	
  Aim	
  for	
  the	
  Heart	
  
The	
  best	
  videos	
  generate	
  an	
  emo3onal	
  response.	
  
	
  ...
Tip	
  #5	
  :	
  Be	
  Smart	
  about	
  Branding	
  
Overbranding	
  pushes	
  people	
  away.	
  
Underbranding	
  is	
...
Tip	
  #6	
  :	
  Render	
  for	
  quality	
  
Recommended	
  resolu3on	
  for	
  upload:	
  	
  
1280	
  *	
  720	
  
	
 ...
Tip	
  #7	
  :	
  Youtube	
  vs	
  Facebook	
  video	
  
Youtube	
   Facebook	
  Video	
  
Good	
  for	
  sharing	
  and	
...
Tip	
  #8	
  :	
  Never	
  Stop	
  Learning	
  
Learn	
  from	
  user	
  feedback	
  	
  
	
  
Learn	
  from	
  analy3cs	
...
What’s	
  next	
  in	
  Video?	
  
Ultra-­‐shorts: Instagram	
  video	
  (15s);	
  Vine	
  video	
  (6s);	
  GIFs	
  
	
  ...
Final	
  Remarks	
  
Rich	
  Media	
  is	
  the	
  future,	
  and	
  
video	
  will	
  be	
  a	
  big	
  part	
  of	
  tha...
Thank	
  you!	
  
Future Content –
Augmented Reality, Virtual
Reality & Experiential Marketing
Shaheem Siam
Deputy Managing Director, Ice9
Ice9	
  Interac3ve	
  Ltd.	
  
Interac3ve	
  Marke3ng	
  Solu3ons	
  provider	
  
	
  
	
  
Established:	
  2012	
  
Technology	
  and	
  Marke3ng	
  
Evolu3on	
  
Future	
  content	
  
The	
  changing	
  marke3ng	
  environment	
  
•  Tradi3onal	
  marke3ng	
  ‘dead	
  or	
  dying’	
  
•  Significant	
  3me...
Giving	
  today’s	
  ‘era’	
  a	
  name	
  
Experien3al	
  Marke3ng	
  
The	
  Bangladeshi	
  Context	
  
	
  
	
  
	
  
Is	
  tradi3onal	
  marke3ng	
  really	
  ‘Dead	
  and	
  dying?’	
  
The	
  Bangladeshi	
  Context	
  
	
  
S3ll	
  the	
  norm	
  in	
  most	
  cases	
  
	
  
	
  
But	
  changing	
  sector	...
Fear	
  of	
  new	
  technology	
  
From	
  a	
  marketer’s	
  perspec3ve	
  
	
  
	
  
Tradi3onal	
  concepts	
  tried	
 ...
Our	
  role	
  in	
  the	
  evolu3on	
  
Not	
  just	
  provide	
  the	
  solu3on	
  
	
  
	
  
But	
  also	
  educate	
  
Augmented	
  Reality	
  
A	
  live	
  view	
  of	
  a	
  physical,	
  real-­‐world	
  environment	
  whose	
  
elements	
 ...
Print	
  ads	
  no	
  longer	
  bound	
  by	
  size	
  
Sta3c	
  has	
  become	
  interac3ve	
  
Augmented	
  Reality	
  
	
  
	
  
Endless	
  opportuni3es	
  
	
  
	
  
Glaring	
  limita3ons	
  
Auleek	
  
Robi	
  Store	
  locator	
  
Inevitable	
  rise	
  of	
  AR	
  due	
  to	
  Google	
  glass	
  
Virtual	
  reality	
  
A	
  computer	
  simulated	
  environment	
  that	
  can	
  simulate	
  
physical	
  presence	
  in...
The	
  oculus	
  riq	
  
Closing	
  the	
  gap	
  between	
  ‘just’	
  a	
  3D	
  experience	
  and	
  fusing	
  reality	
...
The	
  oculus	
  riq	
  
•  Most	
  excited	
  -­‐	
  The	
  entertainment	
  industry	
  
•  Recently	
  bought	
  by	
  ...
VR	
  and	
  marke3ng	
  
Unimaginable	
  levels	
  of	
  customiza3on	
  
	
  
Not	
  one	
  world	
  for	
  many,	
  but...
Bangladesh	
  is	
  s3ll	
  a	
  blank	
  slate	
  
	
  
	
  
Pioneers	
  in	
  the	
  industry!	
  
	
  
	
  
Not	
  just...
Thank	
  you	
  
Digital News & Blogging
Salman Hossain
Co-Founder
Jhalmoori.com
The	
  way	
  you	
  always	
  wanted!	
  	
  
Jhalmoori	
  is	
  a	
  social	
  news,	
  lifestyle	
  and	
  entertainment	
  
website	
  in	
  Bangladesh.	
  
WHO	
  W...
Jhalmoori	
  showcases	
  what’s	
  making	
  news	
  around	
  us,	
  
reviews	
  what	
  we	
  think	
  is	
  great	
  f...
PROMOTE
WHAT’S
BEST
AROUND US
TO INSPIRE
MILLIONS
EMPOWER
INDIVIDUAL
STORIES
FROM ALL
AROUND
THE WORLD
DAILY DOSE ON
BUSINESS, ENTERTAINMENT,
LIFESTYLE, SOCIAL MEDIA,
REVIEWS, DESIGN,
TECHNOLOGY
ALL	
  UNDER	
  ONE	
  ROOF	
  
DISCOVERING	
  
CONTENT	
  	
  
WORTH	
  	
  
SHARING.	
  
Let’s	
  make	
  content	
  worth	
  sharing…	
  
Coca-­‐Cola	
   CASE	
  STUDY	
  
Recycling	
  
Happiness	
  
Coca-­‐Cola	
   CASE	
  STUDY	
  
A	
  great	
  content.	
  Published	
  from	
  a	
  social	
  media	
  
pla7orm.	
  Shar...
bKash	
  
bKash	
  Cash	
  
Back	
  Offer	
  on	
  
Payment	
  
Services	
  
CASE	
  STUDY	
  
bKash	
  
A	
  great	
  content.	
  Published	
  from	
  a	
  social	
  media	
  
pla7orm.	
  Shared	
  from	
  social	
  ...
Jhalm00ri	
   CASE	
  STUDY	
  
DHAKA	
  
FOOD	
  
BURGERS!	
  
Jhalm00ri	
   CASE	
  STUDY	
  
A	
  great	
  content.	
  Published	
  from	
  a	
  social	
  media	
  
pla7orm.	
  Shared...
What	
  can	
  we	
  do	
  for	
  you?	
  
WE	
  ARE	
  	
  
VERY	
  	
  
SOCIAL!	
  
LET’S	
  	
  
MAKE	
  CONTENT	
  
WORTH	
  
SHARING.	
  
+88	
  019	
  7667	
  2252	
  
10	
  am	
  –	
  9	
  pm	
  
Digital Growth &
Development
Shourav Islam
CEO
Unifox Digital
Online	
  Schooling	
  
JAAGO	
  Founda%on	
  
Quality	
  Educa%on	
  
&	
  Development	
  
•  Access	
  to	
  quality	
  educa3on	
  lies	
  at	
  the	
  heart	
  of	
  all	
  development.	
  	
  
•  Access	
  to	...
JAAGO’s	
  
approach
•  JAAGO	
   founda3on	
   has	
   already	
   started	
   thinking	
   about	
   this	
   important	
   issue	
  
and	
  ...
 
	
  
JAAGO	
  &	
  Online	
  
School?
•  Online	
  schooling	
  started	
  as	
  an	
  alterna3ve	
  to	
  quality	
  teachers	
  who	
  are	
  hard	
  to	
  
	...
The	
  	
  
School	
  Model
•  The	
  concept	
  of	
  ‘Online	
  School’	
  is	
  extremely	
  simple.	
  The	
  basic	
  idea	
  is	
  that	
  a	
  ...
Technological	
  Features
•  The	
  current	
  soqware	
  we	
  are	
  using	
  is	
  called	
  WebEx	
  which	
  is	
  an	
  interac3ve	
  
and	
  ...
Feasibility	
  of	
  Replica%on	
  for	
  Online	
  
Schools
•  Online	
  Schools	
  can	
  be	
  the	
  best	
  op3on	
  for	
  addressing	
  the	
  problem	
  of	
  
delivering	
  q...
Problems	
  of	
  Replica%on	
  Of	
  the	
  
Model	
  
• Inaccessibility	
  of	
  high	
  speed	
  internet	
  connec3on	
  in	
  areas	
  outside	
  Dhaka.	
  	
  
• High	
  pr...
Thank	
  you!	
  
Digital	
  Growth	
  &	
  Development	
  	
  
Presented	
  by	
  
Shourav	
  Islam	
  	
  
Founder	
  	
  &	
  CEO,	
  Uni...
Digital	
  Growth	
  /	
  Confidence	
  	
  
•  Digital	
  Confidence	
  /	
  Growth	
  is	
  built	
  on	
  four	
  pillars...
Digital	
  Growth	
  for	
  Bangladesh	
  	
  	
  	
  
•  Infrastructure	
  in	
  Urban	
  &	
  Rural	
  area	
  	
  
•  H...
Development	
  	
  
	
  
	
  
Is	
  Telecommunica3on	
  a	
  quick	
  fix?	
  	
  
	
  
Development	
  in	
  
Developed	
  Na3on	
  	
  
Development	
  in	
  
Developing	
  Na3on	
  	
  
Digital	
  Development	
  vs.	
  Digital	
  Divide	
  	
  
•  Defining	
  the	
  digital	
  divide	
  in	
  terms	
  of	
  ...
Development	
  	
  
	
  
	
  
Is	
  demand	
  aggression	
  a	
  solu3on?	
  	
  
	
  
Digital	
  Divide	
  in	
  Bangladesh	
  	
  
•  All	
  players	
  in	
  the	
  industry	
  agree	
  on	
  the	
  
importa...
We	
  grow,	
  We	
  develop	
  	
  
•  Legisla3on	
  alone	
  cannot	
  keep	
  up	
  with	
  the	
  
speed	
  and	
  sco...
Building Restaurants with
Social
Sakib Noor Billah
Business Development Manager
Magnito Digital
Contents
www.magnitodigital.com
Building
Restaurants
with Social
S. M. Sakib Noor Billah
Business Development Executive
Ma...
Contents
Number of Restaurants are growing everyday
Contents
www.magnitodigital.com
LOCATION?
CUISINE?
CATEGORY?
RESTAURANT
?
How my mind works
Contents
www.magnitodigital.com
The need for digital media
Need for TG
to speak &
interact with
brand
Need to
measure ever...
Contents
www.magnitodigital.com
evaluate plan develop
content
reach
1 2 3 4
listen & respond
5
The steps
Contents
www.magnitodigital.com
§  Do a Survey
§  Who are my customers & my competitors?
§  What do we want to achieve?...
Contents
www.magnitodigital.com
2
§  Brand Positioning
§  Campaign Route
§  Digital Communication Channel
eg. social pa...
Contents
www.magnitodigital.com
3
Rule 1 : Photoshoot is a must & Designs & Copy
needs to be spot on!
Design
§  Designs s...
Contents
www.magnitodigital.com
Extreme case of call to action :
case study
Halal
Opening
Time
The Brand
The Product
The L...
Contents
www.magnitodigital.com
Call to action : case study
Contents
www.magnitodigital.com
Connecting with external factors :
case study
Contents
www.magnitodigital.com
Connecting with external factors :
case study
Terror looms in the
seven kingdoms of
Wester...
Contents
www.magnitodigital.com
Connecting with external factors :
case study
Contents
www.magnitodigital.com
Special campaigns : case study
Contents
www.magnitodigital.com
4
§  Number of fans is not important, quality
of fan & engagement is
§  Is the right pos...
Contents
www.magnitodigital.com
Reaching the right TG :
case study
Contents
www.magnitodigital.com
5
§  Listen to what people are saying in fan page, other
pages, blogs etc.
§  Always res...
Contents
www.magnitodigital.com
1
§  Review the KPIs
§  Measure the impacts
§  Measure ROI
Evaluate Again!
Contents
www.magnitodigital.com
What will you win?
Effective
targeting
Reach
at scale
Achieving top of
mind awareness
Bran...
www.magnitodigi
tal.com
Our success stories
#FoodBrands
we built in social.
Contents
www.magnitodigital.com
Contents
www.magnitodigital.com
Contents
www.magnitodigital.com
Contents
www.magnitodigital.com
Contents
www.magnitodigital.com
Contents
www.magnitodigital.com
Contents
www.magnitodigital.com
Contents
www.magnitodigital.com
Contents
www.magnitodigital.com
Upcoming Restaurants
Contents
www.magnitodigital.com
Other clients
Contents
www.magnitodigital.com
While your restaurant’s kitchen prepares
the wonderful food that you offer,
Magnito Social...
Contents
www.magnitodigital.com
Are you ready to
ride this wave?
Email : billah.magnito@gmail.com
Mob : 017 84 399 311
S. ...
THANK YOU !!
Please follow us on Google+ & Facebook to
keep up to date on our latest activities
26th GBG Dhaka - Creating Content for a Digital Audience
26th GBG Dhaka - Creating Content for a Digital Audience
26th GBG Dhaka - Creating Content for a Digital Audience
26th GBG Dhaka - Creating Content for a Digital Audience
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Learn about creating content for a digital audience from local Bangladeshi companies and entrepreneurs

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26th GBG Dhaka - Creating Content for a Digital Audience

  1. 1. Creating Content for Digital Audiences Saturday, May 3, 2014 Dhaka, Bangladesh Event Partner:
  2. 2. Welcome from GBG Dhaka (5 min) Digital Video Best Practices (15 min) Sidrat Talukdar, Director of Social & Digital Media, Maverick Studios Future Content – Augmented Reality, Virtual Reality & Experiential Marketing (15 min) Shaheem Siam, Deputy Managing Director, Ice9 Digital News & Blogging (15 min) Salman Hossain, Founder, Jhalmoori.com Digital Growth & Development (15 min) Shourav Islam, CEO, Unifox Digital Building Restaurants with Social (15 min) Sakib Noor Billah, Business Development Manager, Magnito Digital TODAY’SAGENDA
  3. 3. Welcome from GBG Dhaka
  4. 4. Our Objectives Increase  adop%on  of  internet  technologies   amongst  Bangladeshi  organiza3ons.       Plan  events  that  appeal  to  a  wide  variety  of  key   audience  segments  –  e-­‐commerce,  marketers,   students,  women,  mappers  &  more     Build  a  community  that  gets  to  know  each  other  by   hos3ng  atleast  1  live  event  per  month    
  5. 5. Our Team GBG  Managers   Advisor  
  6. 6. Google’s Objective with GBG Build  a  non-­‐technical  community  run  by  local  volunteers   to  share  knowledge  and  best  prac3ces  for  Google  web   technologies.       The  GBG  is  an  experimental  ini3a3ve  started  in  2012,  and   is  based  on  the  success  of  the  Google  Developer  Groups     worldwide,  where  developers  meet  to  discuss  building   applica3ons  with  Google  products.     See  detailed  informa3on  on  GBG  on   Google’s  official  GBG  page  
  7. 7. GBGs Worldwide 100+  GBGs   worldwide     20+ GBGs in South & Southeast Asia Nearby GBGs include Pakistan, India, Sri Lanka, Thailand, Indonesia, Malaysia, Cambodia, Vietnam & Philippines
  8. 8. Our Events See  pictures  and  presenta3ons  on  our  Blog,  Google+  &  Facebook  page.     We’ve organized 20+ successful events so far, reaching more than 1000 local digital professionals, entrepreneurs & changemakers. We are a community of technology thought leaders
  9. 9. GBG Dhaka 2013 Events •  Jan  6  –  E-­‐Commerce  Hour  &  Startup  Weekend  Mini  Bootcamp   •  Feb  1  –  Building  Brands  with  Digital   •  Feb  16  –  Educa3on  &  Collabora3on  Online   •  Mar  29  –  Mapping  Bangladesh   •  April  25  –  GBG  @  PMO  Innova3on  Adda   •  May  10  –  Mapping  Experts  Meetup   •  May  21  –  Empowering  Project  Management  with  Web  Tools   •  June  1  –  Women  on  the  Web  Workshop  #1   •  June  30  –  Student  Leaders  Workshop   •  Sep  7  –  Mapping  Banani  #1   •  Sep  8  –  Dhaka’s  Tech  Communi3es   •  Sep  14  –  Mapping  Banani  #2   •  Nov  3  –  How  to  Make  a  Good  Website  
  10. 10. GBG Dhaka 2014 Event Roadmap •  Mar  22  –  Intro  to  Mapping   •  Mar  26  –  Hangout  Training:  Adver3se  on  the  Web   •  Mar  27  –  Search  Trends  product  training   •  Mar  30  –  Search  Trends  product  training   •  Mar  31  –  Latest  in  E-­‐Commerce   •  Apr  12  –  gDay  Bangladesh   •  Apr  28  –  Adver3sing  on  the  Web   •  May  3  –  Crea3ng  Content  for  a  Digital  Audience   •  MORE  COMING  UP  !!!  (Check  for  Trainings  next  week)  
  11. 11. Digital Video Best Practices Sidrat Talukdar Director of Social & Digital Media Maverick Studios
  12. 12. Video  Best  Prac3ces  for  a     Digital  Audience  
  13. 13. Agenda   •  Intro  to  MVRK   •  Why  Video?   •  Video  Best  Prac3ces  
  14. 14. •  A multimedia production firm •  Founded in 2009 •  Focused on creating mind-blowing digital content!
  15. 15. What  we  do…   Videos for Social Media Corporate Documentaries Event coverage TVCs Social Media Management
  16. 16. Who  we’ve  worked  with…  
  17. 17. Why  Video?  
  18. 18. “A  Picture  is  worth  a  thousand  words.”   1000  pictures...   With  voice  and  music…   Conveying  a  coherent  message…   How  much  is  that  worth?  
  19. 19. Why  do  people  like  Video?   •  Saves  Time   •  Less  Effort   •  More  Interes3ng     •  More  Memorable  
  20. 20. Why  should  Brands  like  Video?   1  Billion  Unique  Monthly  Users  on  Youtube     100  hours  of  Video  uploaded  to  Youtube  every  minute     170  online  videos  watched  per  person  per  month  on  average     1  billion  views  come  from  mobile     1  in  2  people  regularly  share  a  video  on  Social  Media     Videos  on  FB  are  shared  12x  more  oqen  than  links  &  text  posts   combined.  
  21. 21. The  World’s  Largest  Search  Engines   #1   #2     3  BILLION     searches  per  month     In  US,  more  popular  than   TV  for  18-­‐34  yr  olds  
  22. 22. Is  Bangladesh  Ready  for  Video?   Berer  Content   Faster  Internet   Capable  Devices  
  23. 23. Best  Prac3ces  for  Berer  Video  
  24. 24. The  Video  Crea3on  Process   Preproduc3on   •  Idea3ng   •  Scrip3ng   •  Storyboarding   •  Planning   Produc3on   •  Shoo3ng   •  Music   •  VO  Recording   Post-­‐Produc3on   •  Edi3ng   •  Visual  Effects   •  Rendering   •  Publishing  
  25. 25. Tip  #1  :  Know  Your  Audience     What  are  they  interested  in?     What  language  do  they  use?     What  videos  do  they  watch?     What  music  do  they  listen  to?     What  resonates  with  them?  
  26. 26. Tip  #2  :  Set  a  Goal   A  user  who  watches  my  video  will…     a)  Share  it   b)  Learn  about  my  product’s  features   c)  Learn  about  my  company’s  services   d)  Learn  about  an  event  by  my  company   e)  Subscribe  to  my  newslerer   f)  Visit  my  website   g)  Like  my  Fan  page     Pick  ONE  as  your  primary  goal,  and  make  your  video  around  it  
  27. 27. Tip  #3  :  KISS   KEEP  IT  SHORT  AND  SURPRISING*   Unless  you’re  telling  a  great  story,  in  which  case  go  longer.     (Very  risky,  but  can  be  very  rewarding  when  done  right!)       General  Targets:     0:30  –  1:30  for  short;     2:30  –  4:00  for  long  
  28. 28. Tip  #4  :  Aim  for  the  Heart   The  best  videos  generate  an  emo3onal  response.     Joy,  Outrage,  Pride  are  all  op3ons…  pick  one!     Videos  with  human  elements  are  more  relatable   -­‐  Faces   -­‐  Voices   -­‐  Human  interac3ons  
  29. 29. Tip  #5  :  Be  Smart  about  Branding   Overbranding  pushes  people  away.   Underbranding  is  a  missed  opportuni3y.     Integrate  your  brand  into  the  story,  in  a  natural  way.  
  30. 30. Tip  #6  :  Render  for  quality   Recommended  resolu3on  for  upload:     1280  *  720     Full  HD  (1920  *  1080)  is  pointless  on  most  mobiles  and  laptops     Both  Youtube  and  Facebook  enable  downscaling  for  limited   bandwidth  users     Recommended  format:   MP4  (supported  on  virtually  all  devices)  
  31. 31. Tip  #7  :  Youtube  vs  Facebook  video   Youtube   Facebook  Video   Good  for  sharing  and   embedding  anywhere   Looks  berer  in  Newsfeed  and   Timeline   Easily  found  through  Search   Engines   Goes  into  the  “Videos”  gallery   of  the  Page   Great  Analy3cs   Can  tag  users   Tend  to  receive  more  shares   Tend  to  generate  more   comments  on  Facebook   Pick  based  on  your  priori3es.  If  you  can’t  decide,  upload  in  both!  
  32. 32. Tip  #8  :  Never  Stop  Learning   Learn  from  user  feedback       Learn  from  analy3cs     Learn  from  success  stories       Your  next  video  should  always  be  berer!  
  33. 33. What’s  next  in  Video?   Ultra-­‐shorts: Instagram  video  (15s);  Vine  video  (6s);  GIFs     Interac%ve  Video:  Allow  users  to  change  the  story     3D:  Added  depth  for  more  immersive  experiences     4K  (Ultra  High-­‐Def):  4  3mes  the  fidelity  of  current  high-­‐def  (1080p)  
  34. 34. Final  Remarks   Rich  Media  is  the  future,  and   video  will  be  a  big  part  of  that     Video  crea3on  and   consump3on  will  become   easier,  but  quality  content  will   always  be  in  short  supply.     Brands  that  create  quality   content  will  stand  out.   Berer  Content   Faster  Internet   Capable  Devices  
  35. 35. Thank  you!  
  36. 36. Future Content – Augmented Reality, Virtual Reality & Experiential Marketing Shaheem Siam Deputy Managing Director, Ice9
  37. 37. Ice9  Interac3ve  Ltd.   Interac3ve  Marke3ng  Solu3ons  provider       Established:  2012  
  38. 38. Technology  and  Marke3ng   Evolu3on   Future  content  
  39. 39. The  changing  marke3ng  environment   •  Tradi3onal  marke3ng  ‘dead  or  dying’   •  Significant  3me  between  previous  marke3ng   ‘eras’.  Gradual  shiq   •  Technology  and  the  rate  of  change  of   technology  
  40. 40. Giving  today’s  ‘era’  a  name  
  41. 41. Experien3al  Marke3ng  
  42. 42. The  Bangladeshi  Context         Is  tradi3onal  marke3ng  really  ‘Dead  and  dying?’  
  43. 43. The  Bangladeshi  Context     S3ll  the  norm  in  most  cases       But  changing  sector  by  sector,  demographic  by   demographic  
  44. 44. Fear  of  new  technology   From  a  marketer’s  perspec3ve       Tradi3onal  concepts  tried  and  tested     Afraid  to  ‘gamble’  on  something  new  
  45. 45. Our  role  in  the  evolu3on   Not  just  provide  the  solu3on       But  also  educate  
  46. 46. Augmented  Reality   A  live  view  of  a  physical,  real-­‐world  environment  whose   elements  are  augmented(or  supplemented)  by  computer-­‐ generated  sensory  input  such  as  sound,  video,  graphics         Changed  the  way  the  ‘world’  does  marke3ng   By  altering  the  ‘rules’  themselves    
  47. 47. Print  ads  no  longer  bound  by  size  
  48. 48. Sta3c  has  become  interac3ve  
  49. 49. Augmented  Reality       Endless  opportuni3es       Glaring  limita3ons  
  50. 50. Auleek  
  51. 51. Robi  Store  locator  
  52. 52. Inevitable  rise  of  AR  due  to  Google  glass  
  53. 53. Virtual  reality   A  computer  simulated  environment  that  can  simulate   physical  presence  in  places  in  the  real  world  or   imagined  worlds         It’s  finally  here          
  54. 54. The  oculus  riq   Closing  the  gap  between  ‘just’  a  3D  experience  and  fusing  reality  itself  
  55. 55. The  oculus  riq   •  Most  excited  -­‐  The  entertainment  industry   •  Recently  bought  by  Facebook   •  Soon  to  be  released  commercially  
  56. 56. VR  and  marke3ng   Unimaginable  levels  of  customiza3on     Not  one  world  for  many,  but  many  worlds  for  one     The  birth  of  a  concept     Screw  privacy,     this  thing  is  going  to  take  over  your  life  
  57. 57. Bangladesh  is  s3ll  a  blank  slate       Pioneers  in  the  industry!       Not  just  deliver,  but  educate!  
  58. 58. Thank  you  
  59. 59. Digital News & Blogging Salman Hossain Co-Founder Jhalmoori.com
  60. 60. The  way  you  always  wanted!    
  61. 61. Jhalmoori  is  a  social  news,  lifestyle  and  entertainment   website  in  Bangladesh.   WHO  WE  ARE  
  62. 62. Jhalmoori  showcases  what’s  making  news  around  us,   reviews  what  we  think  is  great  for  trendsetters  and   empowers  individuals,  local  businesses,  youth  and   many  others  by  enabling  them  interact  with  the   world.       We  strongly  believe  in  embracing  innovation  and   creativity  on  our  everyday  life  and  our  vision  is  to   become  the  leading  lifestyle  social  media  in  the   South-­‐East  Asia.   WHAT  WE  DO  
  63. 63. PROMOTE WHAT’S BEST AROUND US TO INSPIRE MILLIONS
  64. 64. EMPOWER INDIVIDUAL STORIES FROM ALL AROUND THE WORLD
  65. 65. DAILY DOSE ON BUSINESS, ENTERTAINMENT, LIFESTYLE, SOCIAL MEDIA, REVIEWS, DESIGN, TECHNOLOGY ALL  UNDER  ONE  ROOF  
  66. 66. DISCOVERING   CONTENT     WORTH     SHARING.   Let’s  make  content  worth  sharing…  
  67. 67. Coca-­‐Cola   CASE  STUDY   Recycling   Happiness  
  68. 68. Coca-­‐Cola   CASE  STUDY   A  great  content.  Published  from  a  social  media   pla7orm.  Shared  from  social  media.  Reaching  out  to   thousands  of  people  on  the  net.   Reached  Over     18,790   Social  Engagement     375   Facebook  Likes   330   Average  %me  spent   3.11  mins   Impact  worth  over   USD  220  
  69. 69. bKash   bKash  Cash   Back  Offer  on   Payment   Services   CASE  STUDY  
  70. 70. bKash   A  great  content.  Published  from  a  social  media   pla7orm.  Shared  from  social  media.  Reaching  out  to   thousands  of  people  on  the  net.   Reached  Over     16,156   Social  Engagement     469   Facebook  Likes   182   Male  :  Female  Ra%o   54:46   Impact  worth  over   USD  170   CASE  STUDY  
  71. 71. Jhalm00ri   CASE  STUDY   DHAKA   FOOD   BURGERS!  
  72. 72. Jhalm00ri   CASE  STUDY   A  great  content.  Published  from  a  social  media   pla7orm.  Shared  from  social  media.  Reaching  out  to   thousands  of  people  on  the  net.   Reached  Over     31,253   Social  Engagement     2890+   Facebook  Likes   1300+   Average  %me  spent   5.47  mins   Impact  worth  over   USD  350  
  73. 73. What  can  we  do  for  you?   WE  ARE     VERY     SOCIAL!  
  74. 74. LET’S     MAKE  CONTENT   WORTH   SHARING.   +88  019  7667  2252   10  am  –  9  pm  
  75. 75. Digital Growth & Development Shourav Islam CEO Unifox Digital
  76. 76. Online  Schooling   JAAGO  Founda%on  
  77. 77. Quality  Educa%on   &  Development  
  78. 78. •  Access  to  quality  educa3on  lies  at  the  heart  of  all  development.     •  Access  to  educa3on  and  commired  acquisi3on  of  prac3cal  knowledge  and  skill   is  an  essen3al  part  of  reducing  poverty.     •   Quality  educa3on  makes  skilled  human  beings  and  advances  the  na3on   towards  development.     Why  online  educa3on  and  development  is  necessary?  
  79. 79. JAAGO’s   approach
  80. 80. •  JAAGO   founda3on   has   already   started   thinking   about   this   important   issue   and   has   started   researching   to   provide   quality   educa3on   and   find   out   innova3ve  ways  to  expand  its  reach  to  the  remote  areas  of  Bangladesh.   •   One  of  the  notable  factors  about  JAAGO  is  that  the  organiza3on  is  the  one   and  only  exclusive  one  that  provides  free-­‐of-­‐cost  English  medium  educa3on   following  a  hybrid  syllabus  of  Edexcel  and  NCTB  curricula  to  the  impoverished   children   of   our   country   bringing   significant   changes   in   more   than   1400   children  and  their  families  throughout  the  country.         JAAGO’s  step  
  81. 81.     JAAGO  &  Online   School?
  82. 82. •  Online  schooling  started  as  an  alterna3ve  to  quality  teachers  who  are  hard  to            come  by  in  rural  areas.   •       Online  schools  will  remove  the  geographical  distance  and  lack  of  quality  teachers  that                       has  emerged  as  a  problem  in  terms  of  providing  quality  educa3on  in  rural  areas.   •  JAAGO  started  its  first  online  school  in  Gazipur  which  is  currently  running   successfully  with  about  150  underprivileged  children  from  the  surrounding   communi3es.     •  With  support  from  Grameen  Phone  Limited,  our  schools  in  Gaibandha  and   Bandarban  will  start  opera3ng  in  full  phase  by  the  end  of  2013.     Why  Online  school?  
  83. 83. The     School  Model
  84. 84. •  The  concept  of  ‘Online  School’  is  extremely  simple.  The  basic  idea  is  that  a                  sub-­‐urban/rural  classroom  of  Bangladesh  will  be  connected  to  a  teacher  in               Dhaka  via  video  conferencing  technology  and  internet.     •  The  classes  are  run  in  the  physical  presence  of  two  teachers/moderators  in   rural  areas  and  another  teacher  online  through  a  system  from  JAAGO's  main   office  in  Rayer  Bazar.     •  The  online  teachers  mainly  coordinate  the  lessons,  deliver  the  lecture  and   interact  with  students  whereas  the  teachers/moderators  on  the  other  side   discipline  the  students  and  help  them  in  use  of  technology.     •  The  students  are  able  to  enjoy  synchronous  learning  experience  despite   geographical  distance  because  of  the  online  facili3es.     School  Model  
  85. 85. Technological  Features
  86. 86. •  The  current  soqware  we  are  using  is  called  WebEx  which  is  an  interac3ve   and  professional  video  conferencing  soqware  aimed  at  making  the  learning   process  communica3ve  and  interac3ve  even  with  the  virtual  presence  of  its   remote  learners.  The  program  contains  interac3ve  whiteboard,  slide-­‐sharing   and   •  Video-­‐sharing  features  and  combines  a  sketch-­‐board  to  acquaint  the   students  with  alphabets  through  just  a  stroke  from  its  virtual  tutor.   What  is  the  current  soqware  that  JAAGO  uses?  
  87. 87. Feasibility  of  Replica%on  for  Online   Schools
  88. 88. •  Online  Schools  can  be  the  best  op3on  for  addressing  the  problem  of   delivering  quality  educa3on  which  is  posed  by  lack  of  sufficient  teachers   and,  in  many  cases,  poor  qualifica3ons  of  the  teachers.  –  WHY?     §   Approximately  24%  of  Government  Primary  Schools  and  Registered  Non-­‐   Government  Primary  Schools  teachers  are  untrained  (UNICEF,  2009).     §  Online  School  model  has  the  poten3al  of  filling  in  this  void  un3l   alterna3ve  solu3ons  are  generated.  Technology  is  long  way  from   replacing  teachers  to  instruct  students  and  synchronous  learning   through  online  schooling  does  not  exclude  teachers  but  supplement   them  and  even  become  ‘force-­‐mul3plier’.     What  is  the  feasibility  of  replica3on  for  online  schools?  
  89. 89. Problems  of  Replica%on  Of  the   Model  
  90. 90. • Inaccessibility  of  high  speed  internet  connec3on  in  areas  outside  Dhaka.     • High  price  of  internet  services   • Lack  of  sufficient  skilled  and  trained  facilitator   What  are  the  challenges  faced  with  online  schools?  
  91. 91. Thank  you!  
  92. 92. Digital  Growth  &  Development     Presented  by   Shourav  Islam     Founder    &  CEO,  Unifox  Digital  Media    
  93. 93. Digital  Growth  /  Confidence     •  Digital  Confidence  /  Growth  is  built  on  four  pillars,  which,  taken   together,  address  the  most  vital  areas  of  consumer  and  industry   concern:   •  1.  network  integrity  and  Quality  of  service  (Qos)-­‐  Focuses  on   providing  secure  and  resilient  enabling  technology  pla|orms  for   digital  life  and  providing  an  op3mal  customer  experience   •  2.  privacy  and  Data  protec%on-­‐  Addresses  the  security  concerns  of   individuals  with  respect  to  their  digital  data   3.   •  3.  Minors’  protec%on-­‐  Seeks  to  defend  the  well  being  of  minors  in   the  online  world   •  4.  piracy  and  thee  avoidance-­‐  Seeks  to  provide  a  secure  digital   business  environment  for  all  stakeholders  
  94. 94. Digital  Growth  for  Bangladesh         •  Infrastructure  in  Urban  &  Rural  area     •  Human  capital     •  In  &  Out  migra3on      
  95. 95. Development         Is  Telecommunica3on  a  quick  fix?      
  96. 96. Development  in   Developed  Na3on     Development  in   Developing  Na3on    
  97. 97. Digital  Development  vs.  Digital  Divide     •  Defining  the  digital  divide  in  terms  of  what  might  be  the  dominant   difficulty  that  may  be  isola3ng  individuals  and  communi3es  from   the  rest  of  the  world.  They  iden3fy,  4  possible  interpreta3ons:   •  A  gap  in  access  to  use  of  ICTs—crudely  measured  by  the  number   and  spread  of  telephones  or  web-­‐  enabled  computers,  for  instance.     •  A  gap  in  the  ability  to  use  ICTs—measured  by  the  skills  base  and   the  presence  of  numerous  complimentary  assets.     •  A  gap  in  actual  use—the  minutes  of  telecommunica3ons  for   various  purposes,  the  number  and  3me  online  of  users,  the  number   of  Internet  hosts,  and  the  level  of  electronic  commerce.     •  A  gap  in  the  impact  of  use—measured  by  financial  and  economic   returns.    
  98. 98. Development         Is  demand  aggression  a  solu3on?      
  99. 99. Digital  Divide  in  Bangladesh     •  All  players  in  the  industry  agree  on  the   importance  of  building  up  Digital  Confidence   creden3als  and  have  launched  a  wide  array  of   ac3vi3es  accordingly—yet,  to  date,  there  is  a   clear  lack  of  coherence  and  common  focus,  as   most  ac3ons  are  ad  hoc,  having  been   triggered  by  high-­‐profile  incidents  of  trust  or   security  breaches  and  poli3cal  pressure!  
  100. 100. We  grow,  We  develop     •  Legisla3on  alone  cannot  keep  up  with  the   speed  and  scope  of  challenges  in  this  market.     •  Successful  companies  do  more  than  just   comply  with  legisla3on;  they  stay  ahead  of  the   curve  by  adop3ng  proac3ve  policies  and   prac3ces  to  drive  Digital  Confidence.  
  101. 101. Building Restaurants with Social Sakib Noor Billah Business Development Manager Magnito Digital
  102. 102. Contents www.magnitodigital.com Building Restaurants with Social S. M. Sakib Noor Billah Business Development Executive Magnito Digital
  103. 103. Contents Number of Restaurants are growing everyday
  104. 104. Contents www.magnitodigital.com LOCATION? CUISINE? CATEGORY? RESTAURANT ? How my mind works
  105. 105. Contents www.magnitodigital.com The need for digital media Need for TG to speak & interact with brand Need to measure every interaction & ROI Need to avoid the high costs & clutter of conventional media Need for reaching the right TG
  106. 106. Contents www.magnitodigital.com evaluate plan develop content reach 1 2 3 4 listen & respond 5 The steps
  107. 107. Contents www.magnitodigital.com §  Do a Survey §  Who are my customers & my competitors? §  What do we want to achieve? §  How is the brand perceived? Pricey? Cheap? Premium? §  What is the existing brand positioning? §  How do I want people to perceive the brand? 1 Evaluate
  108. 108. Contents www.magnitodigital.com 2 §  Brand Positioning §  Campaign Route §  Digital Communication Channel eg. social page, website, mobile app §  Fix the KPIs Plan
  109. 109. Contents www.magnitodigital.com 3 Rule 1 : Photoshoot is a must & Designs & Copy needs to be spot on! Design §  Designs should have clear call to action such as number, delivery partner §  Connect communication with external factors §  Special campaigns & tying up them with presence at restaurant Develop Content
  110. 110. Contents www.magnitodigital.com Extreme case of call to action : case study Halal Opening Time The Brand The Product The Location Contact Facebook page Company Background Home Delivery
  111. 111. Contents www.magnitodigital.com Call to action : case study
  112. 112. Contents www.magnitodigital.com Connecting with external factors : case study
  113. 113. Contents www.magnitodigital.com Connecting with external factors : case study Terror looms in the seven kingdoms of Westeros as the scorching heat approaches. But legends say there is only one house who can save the land from this searing sun! Ser Arnold Palmer is ready! And it's waiting for any thirsty soul at George's Cafe!
  114. 114. Contents www.magnitodigital.com Connecting with external factors : case study
  115. 115. Contents www.magnitodigital.com Special campaigns : case study
  116. 116. Contents www.magnitodigital.com 4 §  Number of fans is not important, quality of fan & engagement is §  Is the right post reaching the right TG? Reach
  117. 117. Contents www.magnitodigital.com Reaching the right TG : case study
  118. 118. Contents www.magnitodigital.com 5 §  Listen to what people are saying in fan page, other pages, blogs etc. §  Always respond to comments & queries! §  Customer is ALWAYS right! §  Change the negative perception to positive reaction by positive responses §  Never delete comments…. If negative, respond to it positively & let it stay! Listen & Respond
  119. 119. Contents www.magnitodigital.com 1 §  Review the KPIs §  Measure the impacts §  Measure ROI Evaluate Again!
  120. 120. Contents www.magnitodigital.com What will you win? Effective targeting Reach at scale Achieving top of mind awareness Brand engagement Lead generation Customer conversion Revenue generation
  121. 121. www.magnitodigi tal.com Our success stories #FoodBrands we built in social.
  122. 122. Contents www.magnitodigital.com
  123. 123. Contents www.magnitodigital.com
  124. 124. Contents www.magnitodigital.com
  125. 125. Contents www.magnitodigital.com
  126. 126. Contents www.magnitodigital.com
  127. 127. Contents www.magnitodigital.com
  128. 128. Contents www.magnitodigital.com
  129. 129. Contents www.magnitodigital.com
  130. 130. Contents www.magnitodigital.com Upcoming Restaurants
  131. 131. Contents www.magnitodigital.com Other clients
  132. 132. Contents www.magnitodigital.com While your restaurant’s kitchen prepares the wonderful food that you offer, Magnito Social Kitchen will cook your social media stories…… Keep your eyes on our pages!
  133. 133. Contents www.magnitodigital.com Are you ready to ride this wave? Email : billah.magnito@gmail.com Mob : 017 84 399 311 S. M. Sakib Noor Billah Business Development Executive Magnito Digital
  134. 134. THANK YOU !! Please follow us on Google+ & Facebook to keep up to date on our latest activities

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