Connecting With Consumers


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Andrew Schorr of Patient Power presents "Connecting with Consumers" at the 2009 event "Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing. His presentation revolves around the value of the patient and their perspective.

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Connecting With Consumers

  1. 1. Connecting with Consumers<br />Andrew Schorr<br />Patient-Advocate<br />July 27, 2009<br />
  2. 2. Disclaimer<br />Not about Andrew as “vendor”<br />Andrew’s “Lazy Days of Summer” Speech<br />About what you can do- must do – yourself <br />The “freight train is a coming” – Healthcare Reform<br />Lower reimbursements<br />Emphasis on focused, intelligent, cost-effective care<br />
  3. 3. Your Take-Aways<br />You already know the answer:<br />“It’s about the patient stupid”<br />It’s not expensive<br />Obstacles<br />You are not in complete control<br />It is not glossy<br />Your agencies/advisors will not make a lot of money<br />Your CEO isn’t here and doesn’t “get it”<br />
  4. 4. Advice from an “Old Timer”<br />
  5. 5. Andrew’s Communications Pillars<br />Put Patients – Not Docs and Not Capital Equipment– first<br />Recognize today “New Media” is THE Media<br />Display passion<br />Celebrate life, with credibility and transparency<br />Tell the whole truth<br />Being smug, arrogant and trying to retain total control will get you left in the dust<br />Fix the “weak links”<br />
  6. 6. People are Talking<br />
  7. 7. People Are Searching<br />
  8. 8. People are Getting Smart<br />The New Life of e-Patient Dave<br />Smarter Patients<br />
  9. 9. People Are Passionate<br />
  10. 10. The Patient is the Only Story<br />
  11. 11. To Do #1: Showcase The Patient in a relationship with Your Doc, Your Team<br />
  12. 12. #2: Support/Facilitate The Chatter<br />
  13. 13. #3: Be Friends with the “e-patient Dave’s”<br />
  14. 14. #4: Non-Stop Innovation<br />
  15. 15. Targeted ROI Will Follow<br />
  16. 16. Summary<br />Be part of the conversation<br />Put patients first and help them be your ambassadors online<br />Don’t let your traditional advisors, internal politics, bureaucracy screen out new ideas<br />Again, today “New Media” IS The Media<br />
  17. 17. Don’t Contact<br />Andrew Schorr, Seattle<br />(206) 232-1542<br /><br />