1. B-Stock Solutions has helped enterprise clients liquidate nearly $1 billion worth of
excess, overstock, returned and end of life inventory in private auction marketplaces.
RECOVER 20% TO 100% MORE
ON BULK LIQUIDATION SALES
The value of excess inventory diminishes
quickly as new products are introduced
and market demand changes. B-Stock
Solutions provides a liquidation solution
that enables companies to move their
excess inventory quickly and quietly
while controlling buyer access and the
rules governing buyer participation.
The Private Marketplace solution provides companies with their own private-label, B2B online auction marketplace open only to their
invited and approved buyers. Inventory can be made visible only to selected buyers, or it can be open to all invited and approved participants.
By increasing the exposure of their excess inventory to more approved buyers in an auction-bidding format, companies using private
marketplaces ensure that their excess inventory yields the highest possible recovery rate.
FOR MANUFACTURERS FOR RETAILERS FOR BUYERS
Liquidation is a fact in business. Giving You've invested millions in your supply Are you interested in buying liquidation
away value to your liquidator doesn't chain systems—forward and reverse. inventory directly from retailers and
have to be. Capture more value from Why wouldn't you want to bring similar manufacturers? Visit our site and register
your excess inventory. efficiency to the last mile—liquidation. to be notified as we launch new client
marketplaces that meet your criteria.
Combining our Private Marketplace platform technology with our unmatched expertise in auction strategy development and online
marketplace management, we will power and run a private label marketplace for you. Our proven methodologies have yielded higher
recovery rates and required lower overhead for some of the largest retailers and manufacturers in the world.
The B-Stock Network
B-Stock Solutions operates a growing number
of marketplaces for a variety of Fortune 1000
companies. We have built the industry's most
advanced private marketplace technology and
have more online auction experience than
anyone in our business.
With B-Stock powering your liquidation
marketplace you will become a part of the
B-Stock Network. This network continues to
grow with each new marketplace we launch
and provides an increasing benefit to all
members as our ability to attract B2B
buyers grows along with it. It is our existing,
robust buyer base and our increasing
marketing leverage that drives the success of
our marketplaces.

2. SOLUTIONS BENEFITS
A complete, turn-key solution to improved recovery. Protect Your Channel and Maintain Control
We understand that liquidation is rarely a focus of organizational Only your approved buyers have access to your marketplace. Do
resources. Companies simply don't want to invest in “losing less” you have some excess or refurbished inventory that you want
on the sale of distressed merchandise. Let us become your virtual only your authorized channel partners to see? No problem. Create
team. We will improve your recovery rates without requiring you buyer groups and make different inventory accessible to different
to dedicate additional resources to it. We have built our company buyers based on your own criteria.
to efficiently manage the process so you don't have to.
Create Transparent Competition
Lotting Using phone, fax and email your current liquidation process is
Rarely is the most efficient way to sell returns simply in the order essentially a sealed bid sale. This is extremely inefficient and
they arrived. Let us help you create lots that increase demand and almost never yields the maximum recovery. In most cases, a
move more product at higher prices. buyer's first offer is not their best offer.
Auction Strategy Focus the Demand for Your Excess
Auction strategy is almost always the determinant of success in a Even if you only want to sell to a handful of buyers, there are
dynamic pricing environment. It is an often overlooked demand focusing strategies that will help you optimize your
component of successfully selling using this unique transaction results. We can usually improve a company's results substantially
format. With over a decade of combined experience in senior simply by focusing the existing demand.
roles at eBay, our team understands auction strategy better than
anyone in the business. Manage More Buyers
Most companies liquidate to only 2 or 3 buyers. Our marketplace
Demand Generation technology and services allow you to manage 2,000 buyers just
Another key to maximizing recovery rates is in managing both the as easily as two, creating true competition for your products and
quantity and quality of demand. We are skilled at bringing large ensuring that each lot goes to the buyer with the highest
numbers of the right type of buyers to your liquidation inventory. willingness to pay.
Transaction Settlement Balance Recovery and Velocity
We will handle the administrative burden that comes with an Liquidation is a balancing act between recovery and velocity
expanded buyer base. You will have a single point of contact for seeming to always require a tradeoff between them. We can help
every transaction—us. you improve BOTH simultaneously.
THE FOUNDERS OF B-STOCK SOLUTIONS
Howard Rosenberg-CEO
Prior to founding B-Stock, Howard spent over 6 years at eBay, most recently as General Manager of the Private Marketplace business,
which he launched in mid-2004. Howard and his team helped customers liquidate approximately $700mm in excess inventory in bulk lot
auctions. In 2008 alone, the business did nearly $200mm in transaction volume. Howard spent 4 years on the Advisory Board of the
Reverse Logistics Association and speaks regularly on techniques to optimize liquidation recovery at the annual RLA conference. He is a
graduate of the Harvard Business School and the Wharton School at the University of Pennsylvania.
Bill Cornell-VP Engineering
Bill has more than 10 years of experience in designing and building best-of-class auction systems. In 1998, he was one of the original
developers of the FairMarket auction platform, which networked together large computer manufacturers like Dell and CompUSA with
portal sites from MSN, Excite, Lycos and others. FairMarket had over 10 million registered users globally by 2000.
In 2003, Bill participated in the sale of FairMarket's technology platform to eBay, and then led the development team's effort in adapting
the FairMarket platform into a B2B private marketplace. In 2005, the combined revenue from all customers exceeded $30 million for the
first time ever.
B-Stock Solutions
3 Lagoon Drive, Suite 180 Redwood City, CA 94065
Telephone: +1 650-241-3536 | E-mail: info@bstocksolutions.com