Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Why You Must Invest More in Customer Storytelling, Stat

25 views

Published on

Access the full event here: https://event.on24.com/wcc/r/1974813/C2C5EC535473F4BD77415F78B433DB18

"Customer stories are powerful sales assets and much-needed fuel for marketing campaigns. But how do you successfully recruit top customers to participate and share their stories? In this session with New Relic, we’ll reveal how to build positive customer relationships by leveraging cross-functional partnerships and leaning on good old-fashioned etiquette, as well as discuss how you can leverage customer stories across the business to maximize impact and achieve your key objectives.

Join us to learn best practices for making your customer advocates feel acknowledged and empowered, energizing your team around their vested interest in customers’ success and creating a mutually-beneficial experience."

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Why You Must Invest More in Customer Storytelling, Stat

  1. 1. #COSeries Welcome – We’ll Be Starting at 12:00 PM (ET) • Audio will stream through your computer or mobile device speakers. No dial-in is available or required. Please ensure that your speakers are turned on. • Should slides or video appear to freeze during the webcast, please try refreshing your browser • For other technical issues, please access the Help widget (?) at the bottom of the screen • This webcast will be recorded, and you will receive a link to the on-demand version via email • Stay tuned for Q&A at the end. Please use the Q&A widget to ask your questions at any time • Please download today’s available resources by clicking on each item in the Resource List Thank You for Joining Us
  2. 2. #COSeries Why You Must Invest More in Customer Storytelling, Stat SPONSORED BY:
  3. 3. #COSeries Follow This Webinar on LinkedIn & Twitter #COSeries Demand Gen Report: @DG_Report Klaudia Tirico: @klaudiatirico SurveyMonkey: @SurveyMonkey Leela Srinivasan: @leelasrin New Relic Inc: @NewRelic
  4. 4. #COSeries #COSeries Prize Pack: Register & Attend to Win Sign Up For & Attend All #COSeries Webinars For Your Best Chance To Win! • $5 Starbucks Gift Cards – 1 Winner Per Session • Free Pass to #B2BSMX 2019 or #B2BMX20 – 1 Winner Per Day • Apple AirPods – 1 Winner Per Series Earn 1 automatic entry when you register and a second entry when you attend each webcast live.
  5. 5. #COSeries Questions, Tweets & Resources Submit your questions here Download today’s resources Join the conversation #COSeries
  6. 6. #COSeries Panelists MODERATOR: Klaudia Tirico Features Editor Demand Gen Report Leela Srinivasan Chief Marketing Officer SurveyMonkey @leelasrin Cynthia Hester Sr. Director Customer Marketing New Relic Inc. @NewRelic
  7. 7. Why You Must Invest More in Customer Storytelling, Stat Cynthia Hester Senior Director Customer Marketing New Relic Leela Srinivasan Chief Marketing Officer SurveyMonkey #SurveyMonkey4Biz
  8. 8. 8 60% think marketing and advertising is selling them things they don’t need, rather than helping them 43% find marketing not so, or at all trustworthy Why do customer stories matter? #SurveyMonkey4Biz
  9. 9. 9 82% of people trust the voice of your customers over brand or product copy. So who do people trust? #SurveyMonkey4Biz
  10. 10. 10 Customer stories aren’t for external use only...they’re just as important for employees #SurveyMonkey4Biz
  11. 11. 11Confidential@SMforHR @leelasrin Why do customer stories matter to your employees? #SurveyMonkey4Biz
  12. 12. Fireside chat Leela Srinivasan Chief Marketing Officer, SurveyMonkey Cynthia Hester Senior Director Customer Marketing, New Relic #SurveyMonkey4Biz
  13. 13. Confidential Poll #1: What’s your top challenge in sourcing, creating, and using customer stories? Dedicating the time & resources to source, write & manage process Finding enough customers who are willing to participate Creating stories that capture benefit/show ROI Getting customer approval Making sure the stories are actually being used Having diverse customer stories (by industry, region, use case) #SurveyMonkey4Biz
  14. 14. Confidential Poll #2: How would you rate how well your organization sources, creates, and uses customer stories? We are really good at it We moderately good at it We are not good at it This is a weakness #SurveyMonkey4Biz
  15. 15. Why it’s critical to put customers at the center of your business #SurveyMonkey4Biz
  16. 16. Making customer advocacy a win-win #SurveyMonkey4Biz
  17. 17. Let’s talk tech stack #SurveyMonkey4Biz
  18. 18. Scaling your customer reference program #SurveyMonkey4Biz
  19. 19. Goals and Metrics #SurveyMonkey4Biz
  20. 20. Your top piece of advice #SurveyMonkey4Biz
  21. 21. 21 #SurveyMonkey4Biz
  22. 22. 22 #SurveyMonkey4Biz
  23. 23. 23 Customers Employees Market Applicants SurveyMonkey Enterprise Platform Integrations+ Actionable Insights for Businesses People Powered Data #SurveyMonkey4Biz Learn more at surveymonkey.com/mp/marketing-solutions/
  24. 24. Trusted by 98% of the Fortune 50017.5M Active users 2.5M Survey takers every day 20M Questions answered every day 345K+ Organization domains
  25. 25. 25
  26. 26. #COSeries Q&A // Panelists MODERATOR: Klaudia Tirico Features Editor Demand Gen Report Leela Srinivasan Chief Marketing Officer SurveyMonkey @leelasrin Cynthia Hester Sr. Director Customer Marketing New Relic Inc. @NewRelic
  27. 27. #COSeries
  28. 28. #COSeries Register for more sessions now thru April 26th Join Our Next Session: Making A (Content) Marketer: Lock Up Your Lead Gen With The Right Content Formats http://webinars.demandgenreport.com/campaign-optimization-series/2019/ April 26th 12:00 PM Eastern

×