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The Netflix Effect On B2B Buyer Engagement


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Netflix has completely transformed the way we watch TV shows and films. Gone are the days of Friday night treks to Blockbuster and weekly primetime TV viewing parties. Today, you can access all the media you want — wherever and whenever you want — through streaming services.
Now, this same revolution is happening within the B2B world. Brands are striving to create immersive and binge-worthy experiences that seamlessly connect buyers to content and allow them to engage on their terms.

During this session, Nick Mann, Marketing Manager at Red Hat, and Lisa Kenney, Senior Demand Generation Marketing Manager for Blackbaud’s arts and cultural group, will discuss how the Netflix Era has transformed the way the live and work as marketing practitioners, including:

-Content strategy;
-Budgeting and planning;
-Technology investments; and

Published in: Marketing
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The Netflix Effect On B2B Buyer Engagement

  1. 1. #B2BMX The Netflix Effect On B2B Buyer Engagement Lisa Kenney – Blackbaud Nick Mann – Red Hat Mark Bornstein – ON24