This panel session will present real-world perspectives and examples from executives sharing how they use measurement and reporting to prove and improve the power of their campaigns. Panelists will share KPIs and key takeaways on topics such as: -Moving from tracking activity and volume metrics to engagement; -Measuring the results of ABM efforts; -Attributing results across the entire buyer journey; -Tracking the amount of pipeline influenced by marketing investments, and -Using insights and reporting to create more personalized and relevant experiences for buyers.

1. #B2BMX
The Metrics that Matter Across Sales &
Marketing
Eric Boller – Nextiva
Judy Ash – Big Switch Networks
Maria Pergolino - Anaplan
Carrie Smith - Salesforce