The C2C Power Panel: Crafting A Killer B2B Content Strategy

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The C2C Power Panel: Crafting A Killer B2B Content Strategy

  1. 1. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  2. 2. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  3. 3. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventhttp://bitly.com/cm-research
  4. 4. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventhttp://bitly.com/cm-research
  5. 5. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventhttp://bitly.com/cm-research
  6. 6. @juntajoe#B2BContentEvent
  7. 7. @juntajoe#B2BContentEvent
  8. 8. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventhttp://bitly.com/cm-research
  9. 9. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent54%Increasinghttp://bitly.com/cm-research
  10. 10. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  11. 11. @juntajoe#B2BContentEvent12Why Are We Here?Just 36% believe theircontent marketing is effective
  12. 12. @juntajoe#B2BContentEvent13Our Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Contentthat Engages
  13. 13. @juntajoe#B2BContentEventTHE PROBLEM WITHWHAT?
  14. 14. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  15. 15. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  16. 16. @juntajoe#B2BContentEvent17
  17. 17. @juntajoe#B2BContentEvent18
  18. 18. @juntajoe#B2BContentEvent19
  19. 19. @juntajoe#B2BContentEvent20
  20. 20. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  21. 21. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  22. 22. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  23. 23. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventContent Marketing Mission
  24. 24. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
  25. 25. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1.  Core Target Audience2.  What Will Be Delivered3.  The Outcome for theAudience
  26. 26. @juntajoe#B2BContentEvent27Joe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterSept. 9 - 12, 2013CLEVELAND, OH

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