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Video is quickly becoming a preferred media channel for marketers to capture their audience’s attention. But as B2B buyers become desensitized by the sheer volume of branded content and advertisements being pushed in their direction, many marketers are struggling to identify the secret ingredients for high-impact videos that truly resonate.
Hear from two video marketing experts about how to maximize this powerful format’s potential in your own campaigns. During this panel session, Andreas Hauke, Marketing Director, Hauke Digital Productions, and Paul Casinelli, VP of Product Marketing and Strategy for Digital Marketing, Brightcove, will discuss:
-Video creation tactics for all goals and budget sizes;
-How to tailor video concepts and storylines for all stages of the buyer’s journey;
-Video promotion and amplification best practices;
-Ways to utilize video for account-based marketing (ABM) campaigns and interactive, personalized portals; and
-How to tie video marketing to revenue and prove ROI.