The Blueprint

Top-Notch Holiday
Retail Execution
5 Steps To Deliver Success With
Retailer-Manufacturer Collaboration
Upcoming SlideShare
Loading in …5

[Infographic] The Blueprint For Top-Notch Holiday Retail Execution


Published on

To succeed during the highly competitive holiday season, overall communication and collaboration between retailers and suppliers must occur on an ongoing basis. With access to first-hand knowledge of in-store activities, both parties can work together and discover new ways to improve in-store marketing campaigns, promotions, assortment and overall customer experiences.
This infographic, courtesy of Gigwalk, spotlights five steps to guarantee effective retailer-manufacturer collaboration during the holidays.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

[Infographic] The Blueprint For Top-Notch Holiday Retail Execution

  1. 1. The Blueprint For Top-Notch Holiday Retail Execution 5 Steps To Deliver Success With Retailer-Manufacturer Collaboration Improved collaboration between retailers and manufacturers can create a win-win situation, especially during the highly competitive holiday season. Having access to real-time, first-hand knowledge of in-store activities will help these partners increase revenue and deliver more satisfied customers. 1 The Communication Connection By sharing information about what works and what doesn’t work, retailers and manufacturer partners can plan more effective in-store campaigns. 74% 48% of marketers are increasing digital promotions and of retailers believe digital displays and interactive kiosks enhance the shopping experience; and have implemented these tools. 47% 41% are increasing shopper marketing. – Symphony IRI 2012 – Symphony IRI 2013 2 Integrated Promotions A mobile team can uncover which promotions work in different parts of the country. Traditional trade promotion comprises 44% 44% of total manufacturer marketing spend and is nearly 60% of total marketing budgets. – Kantar Retail, 2012 3 Coordinated Merchandising Efforts In 2011, categories receiving merchandising support experienced average lift of 53% 87% – Symphony IRI 2012 A chain-wide, distributed workforce can deliver a collection of thousands of images that share insights on the success of different merchandising scenarios. of categories have experienced and increase in merchandising support. – Symphony IRI 2013 4 Consolidated Inventory Control 55% of CPG categories received an increase in price-only merchandising support. A mobile workforce can reveal misplaced products and mispricing – factors that can significantly skew inventory levels and sales expectations. $ $ $ - Symphony IRI 2012 5 First-Hand Knowledge Of Store-Level Activities Gigwalk’s retail execution platform can detect real-time store conditions and instantly implement fix notices. Powered by 400,000 smartphone-enabled workers who have performed 4 million tasks to date in more than 7,000 cities across the U.S., Canada, and U.K. Gigwalk is redefining retail execution with a technology platform that addresses the end-to-end process. By providing actionable retail data and fix notice integration Gigwalk delivers measurable ROI and ensures trade dollars don’t go to waste.