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From Interruptive To Irresistible: How Video Content Is Leveling-Up B2B Marketing Strategies

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Access the full event here: https://event.on24.com/wcc/r/1982686/BEF727AEC1EAAE3453A3ECCE2A6A5DD2

"You work SO HARD on your big campaign, only to have your prospects completely ignore you as if it’s just another email cluttering up their inbox. How can this be? How can you make your campaigns truly irresistible?

Many B2B marketing leaders are using creative video content to level-up their marketing campaigns and drive new points of engagement in outbound marketing and sales programs. From one-to-one video messages to hyper-personalized videos at scale, video presents a new opportunity to connect with buyers in more engaging ways no matter what your budget may be.

Join Tyler Lessard, VP of Marketing at Vidyard, to see real world examples of how you can use video content to take your marketing campaigns from interruptive to irresistible.

You’ll walk away with:

● New creative ways to leverage video to make your marketing campaigns stand out;
● Examples of how to integrate video in outbound emails to boost your click-through rates;
● Different ways to use video to support your campaigns or as the hero content; and
● Tips on where you should focus your energy to get the biggest bang for your buck."

Published in: Marketing
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From Interruptive To Irresistible: How Video Content Is Leveling-Up B2B Marketing Strategies

  1. 1. #COSeries Welcome – We’ll Be Starting at 2:00 PM (ET) • Audio will stream through your computer or mobile device speakers. No dial-in is available or required. Please ensure that your speakers are turned on. • Should slides or video appear to freeze during the webcast, please try refreshing your browser • For other technical issues, please access the Help widget (?) at the bottom of the screen • This webcast will be recorded, and you will receive a link to the on-demand version via email • Stay tuned for Q&A at the end. Please use the Q&A widget to ask your questions at any time • Please download today’s available resources by clicking on each item in the Resource List Thank You for Joining Us
  2. 2. #COSeries From Interruptive To Irresistible: How Video Content Is Leveling-Up B2B Marketing Strategies SPONSORED BY:
  3. 3. #COSeries Follow This Webinar on LinkedIn & Twitter Demand Gen Report: @DG_Report Elise Schoening: @Elise_Schoening Vidyard: @Vidyard Tyler Lessard: @TylerLessad
  4. 4. #COSeries #COSeries Prize Pack: Register & Attend to Win Sign Up For & Attend All #COSeries Webinars For Your Best Chance To Win! • $5 Starbucks Gift Cards – 1 Winner Per Session • Free Pass to #B2BSMX 2019 or #B2BMX20 – 1 Winner Per Day • Apple AirPods – 1 Winner Per Series Earn 1 automatic entry when you register and a second entry when you attend each webcast live.
  5. 5. #COSeries Questions, Tweets & Resources Submit your questions here Download today’s resources Join the conversation #COSeries
  6. 6. #COSeries Panelists Elise Schoening Assistant Editor Demand Gen Report @Elise_Schoening Tyler Lessard VP of Marketing Vidyard @TylerLessard
  7. 7. From Interruptive to Irresistible How Video is Leveling Up B2B Marketing Strategies
  8. 8. Tyler Lessard VP Marketing, Vidyard Marketo #Fearless50 Marketer @TylerLessard
  9. 9. of all Internet traffic is now streaming video content. This number is expected to rise to 82% by 2022. video views happen every day on Facebook and SnapChat alone. Another 1 billion hours of video are watched every day on YouTube. 75% 20 Billion - Cisco, 2018 Facebook reported that audiences gaze 5x longer at video content in their feed compared to static content. 5x - Facebook, 2018 People are choosing to engage with video: it’s now an expected medium. Our love of video doesn’t stop when we enter the workplace... People love video.
  10. 10. of customers report that video makes them more confident when making buying decisions. of marketers report that video is the most effective content type for converting potential buyers. 82% report they plan to increase their investments in video year- over-year. 90% 70% Top teams see 3x higher engagement when using video for sales outreach. On average, email response rates increase by 26%. 3x Video helps marketing and sales teams connect with more buyers. But is it just a fad? WHY exactly is video so effective? Video works for business.
  11. 11. The 4 E’s of video. 1. Engaging: We’re hardwired to engage in storytelling 2. Emotional: Opportunity to invoke emotional responses 3. Educational: Most people self-identify as visual learners 4. Empathetic: Powerful way to develop trust and human empathy
  12. 12. 1. Strategic use of video on websites to drive conversions 2. New video content strategies for social, inbound and email 3. Strategic use of video analytics and viewer engagement data 4. 1-to-1 video messaging for sales, ABM and customer success Top trends for video (beyond advertising!)
  13. 13. Using video for a big impact. • Website: Explainers, product demos, customer stories, thought leadership
  14. 14. Using video for a big impact. • Website: Explainers, product demos, customer stories, thought leadership • Social + Inbound: Interviews, POVs, customer stories, educational series www.vidyard.com/chalk-talks
  15. 15. Using video for a big impact. • Website: Explainers, product demos, customer stories, thought leadership • Social + Inbound: Interviews, POVs, customer stories, educational series • Emails and Nurtures: On-demand webinars, educational videos, etc. Watch the Video Watch the Video
  16. 16. Using video for a big impact. • Website: Explainers, product demos, customer stories, thought leadership • Social + Inbound: Interviews, POVs, customer stories, educational series • Emails and Nurtures: On-demand webinars, educational videos, etc. • Outbound Campaigns: Engage audience in storytelling then drive to main CTA
  17. 17. Using video for a big impact. • Website: Explainers, product demos, customer stories, thought leadership • Social + Inbound: Interviews, POVs, customer stories, educational series • Emails and Nurtures: On-demand webinars, educational videos, etc. • Outbound Campaigns: Engage audience in storytelling then drive to main CTA • Sales Effectiveness: Product demos, competitive comparisons, FAQs www.vidyard.com/GoVideo
  18. 18. Beyond the Video: In-video calls-to-action for conversion. Post-Roll CTA Button Asset Download Choose Your Own Path Pre-Roll Form
  19. 19. Beyond the Video: Video and viewer analytics.
  20. 20. Beyond the Video: Using video analytics in marketing and sales automation
  21. 21. “Job Order Contracting 101” gated video series By taking a thoughtful approach to the content, analytics and promotion, we turned an educational video series into more than $20M in pipeline in less than 6 months.” Glenn Hughes Video Producer Gordian
  22. 22. Your new secret ingredient! 1. Video is important for driving greater engagement with your audience 2. Start creating and leveraging video content today, no new budget required! 3. Use video in creative ways to accelerate the buyer’s journey (content + insights) 4. Add video to your workflows and use video analytics to qualify engaged leads faster
  23. 23. Thank You!! How Video is Leveling Up B2B Marketing Strategies
  24. 24. #COSeries Q&A // Panelists Elise Schoening Assistant Editor Demand Gen Report @Elise_Schoening Tyler Lessard VP of Marketing Vidyard @TylerLessard
  25. 25. #COSeries
  26. 26. #COSeries Register for more sessions now thru April 26th Join Our Next Session: 10 Ways To Reduce Friction In Your Buyer’s Journey http://webinars.demandgenreport.com/campaign-optimization-series/2019/ April 23rd 12:00 PM Eastern

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