Dgr sps16 vidyard-final-deck
Watch This Free Webinar On-Demand: http://dg-r.co/2gpyUzU - 2 Million Reasons to Invest in B2B Video Marketing Learn how MongoDB generates more than 2 million viewing minutes and thousands of new leads every year. Despite its effectiveness, many marketers struggle with building a video strategy that scales efficiently, is tightly coupled with demand gen & sales programs, and can deliver a clear and measurable ROI. But it's not that difficult when you approach it in a practical way with the right tools at your disposal. Join Jodi Cerretani of Vidyard and Peter Zawistowicz of MongoDB to learn the ins and outs of developing a video strategy. You’ll learn how to: • Use gated premium video content to generate leads; • Target your best leads and accounts using viewer data; • Track audience engagement to qualify leads faster; and • Scale your video campaigns efficiently.
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Dgr sps16 vidyard-final-deck
- 3. #SPS16 About Demand Gen Report • Tracking strategies & solutions in lead generation & marketing tech since 2007 • Daily news and analysis, special reports, original research and live events • Newsletter reaches 40,000 readers • Additional resources at: demandgenreport.com/resources @DG_Report http://linkd.in/DG_Specialists
- 6. #SPS16 • Share on social using the hashtag #SPS16 • Refer a colleague to attend • Submit questions & answer polls during the webinar • Take our post-webinar survey • BONUS – Attend all #SPS16 sessions live Participate To Better Your Odds
- 8. 700+ videos = thousands of leads every year
- 9. What made MongoDB decide to invest in video marketing?
- 10. I’d like to start with a story
- 17. 2 million reasons to invest inb2b video marketing
- 18. B2B companies provide the answers to the questions that start with “how do I ______?”
- 19. that’s why we call them solutions
- 20. sometimes these solutions are simple…
- 22. and sometimes they aren’t…
- 24. MongoDB unleashes the power of software and data for innovators everywhere
- 25. but what does that mean?
- 26. how do I get a single view of my customer? how do I serve a mobile audience? how do I process large amounts of device data? how do I customize my app for millions of users in real time? how do I make sure my website won’t go down on black friday? how do I meet the demands of modern consumers? how do I get a single source of truth from multiple business systems? how do I migrate to the cloud? how do I perform millions of financial transactions per second? how do I build a microservices architecture? how do I make my Fortune 100 company operate like a startup?
- 27. the way we explain the our solutions to these problems is what communicates our value
- 29. DOWNLOAD THE WHITE PAPER
- 30. REGISTER FOR THE WEBINAR
- 31. GET A FREE CONSULTATION
- 32. START YOUR FREE TRIAL
- 34. we’ve found a better call-to-action…
- 37. low commitment
- 38. engaging
- 39. efficient
- 40. (if a picture’s worth 1,000 words, a video is worth 2,000,000 clicks)
- 41. How is MongoDB leveraging video marketing today?
- 42. people who watched that video were twice as likely to sign up than people who didn't
- 43. people who watched that video were 30% more likely to become paying customers than people who didn't
- 44. but there are many ways to communicate value with video
- 45. we can help our customers tell their stories in their voices
- 46. What are you able to do with video today that you weren’t able to do 12 months ago and how?
- 47. our journey with Vidyard
- 48. so what “how do I ___” questions does Vidyard answer for MongoDB?
- 49. how do I get visibility into how people are watching our videos?
- 50. how do I new content that will resonate with my audience?
- 51. how do I get more signals to identify intent?
- 52. how do I reach more people in more places?
- 53. What recommendations do you have for the audience?
- 54. things I wish I knew… (about tying ties and about video marketing)
- 55. 1. start small (don’t underestimate the power of one video)
- 56. 2. video helps you work smarter
- 57. 3. it gets easier
- 58. questions?