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One of the greatest challenges for content marketers is to showcase the value of their efforts. Learn how to overcome this challenge, boost internal buy-in and, ultimately, prove the true value of content to everyone in your organization.
From this session, you’ll learn:
-How to organize your team for maximum effectiveness;
-5 metrics that reinforce content marketing as a critical business function;
-The must-have martech tools for peacocking value to the suits upstairs;
-Getting sales to care + tips for transforming sales reps into content ambassadors; and
-How to effectively use that data to inform content creation.