Be the first to like this
Content has emerged as one of the key factors in the B2B decision-making process, not only in early engagement, but also in the latter stages of selection and validation. In this panel discussion, leading executives will share case study examples and insights into how:
-Marketers are helping to automate and curate tailored content experiences for key target audiences;
-Measurement, insights and analytics are helping sales teams be more responsive to the needs of buyers;
-Sales teams are delivering customized content experiences to help support ABM initiatives, and
-Organizations large and small are scaling content experiences across a variety of accounts.