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Access the full event here: https://event.on24.com/wcc/r/1969964/0890BB22D5589F703F7A599DC4544830
In a world where there is so much digital noise, only the bes t marketing campaigns truly stand out. And the best campaigns are the ones that put the audience first.
Join ON24’s Senior Director of Brand and Communications Tessa Bornstein and Heinz Marketing's President Matt Heinz for an examination of how to deliver campaigns on your audiences’ terms, what content your audience actually wants (and won’t abandon, block or delete) and how to maximize the engagement, and actionable data, you gain from every touchpoint. You’ll learn:
• Results from the latest studies on B2B content preferences;
• How innovative brands are creating content and nurture streams that break through the noise; and
• Ways to turn content engagement into action to determine the next step and optimize future campaigns.