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Content saturation changes the way B2B buyers engage. They can’t read everything, so it may look like your content marketing engagement is declining, but it’s really a matter of timing. Once an initiative is activated, your buyers will read all the relevant content they can get their hands on. They will binge.
Enabling bingeing on demand puts buyers in control of how they engage with your company. It also answers that elusive right time, right channel, right content, right person challenge. To make this happen, you’ll need to present your content in a way that allows buyers to connect the dots, see the value, and mitigate the risk via swift immersion—exactly when they want it.