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All Wrapped Up: Holiday 2017 Recap and 2018 Holiday Shopping Predictions

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View the full webcast here: http://rtou.ch/2pt7Upo

Catch up on the retail trends from the 2017 Holiday shopping season, and check out our predictions for what the 2018 season could bring.

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All Wrapped Up: Holiday 2017 Recap and 2018 Holiday Shopping Predictions

  1. 1. All Wrapped Up: Holiday 2017 Recap And 2018 Holiday Shopping Predictions #SalesforceResearch SPONSORED BY
  2. 2. #SalesforceResearch Questions, Tweets, & Resources Submit your questions here Download today’s resources Join the conversation #SalesforceResearch
  3. 3. #SalesforceResearch Follow This Event On Twitter #SalesforceResearch Retail Touchpoints: @RTouchPoints Adam Blair: @adamblair29 Salesforce: @Salesforce
  4. 4. #SalesforceResearch About Retail TouchPoints ü Launched in 2007 ü Over 40,000 retail subscribers ü To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
  5. 5. #SalesforceResearch Heather Marsh VP, eCommerce Johnston & Murphy @johnstonmurphy Speakers MODERATOR: Adam Blair Executive Editor Retail TouchPoints Caila Shwartz Business Intelligence Sr. Analyst Salesforce Commerce Cloud @salesforce
  6. 6. All Wrapped Up Webinar A look back into the 2017 holiday shopping season
  7. 7. Today’s Topics Anatomy of the Season Trailblazer Story
  8. 8. True Shopping Stories from Across the Cloud Shopping Activity >1 Billion Visits Periods Nov. 14 to Dec. 26 2017 Nov. 15 to Dec. 26 2016 Nov. 17 to Dec. 26 2015 Geographies >30 countries globally NA and EU focus
  9. 9. Shopping Season Anatomy
  10. 10. Digital Window Shopping
  11. 11. Digital Window Shopping Pre-Cyber Week: 15% traffic increase Cyber Week: 19% traffic increase
  12. 12. THANKSGIVING DAY 31% Revenue Growth YOY
  13. 13. THANKSGIVING DAY 31% Revenue Growth YOY 33% Thanksgiving Day through Cyber Sunday Growth
  14. 14. 33% Cyber Week accounts for a third of the season’s total revenue 1/2 of shopping complete by December 3rd
  15. 15. Discounts Peak This Season
  16. 16. 26% ↑ discount rate YOY Pre-Cyber Week
  17. 17. 26% ↑ discount rate YOY Pre-Cyber Week Cyber Week 27% - 29%
  18. 18. 26% ↑ discount rate YOY Pre-Cyber Week Cyber Week 27% - 29% Tuesday Post Cyber Week: 27%
  19. 19. 26% ↑ discount rate YOY Pre-Cyber Week Cyber Week 27% - 29% Tuesday Post Cyber Week: 27% Discounts peak to 26%
  20. 20. Mobile Confidence Soars
  21. 21. MOBILE TRAFFIC 61%
  22. 22. MOBILE TRAFFIC 61% MOBILE ORDERS 40%
  23. 23. DECEMBER 25TH Peak Mobile Day: 68% Traffic, 50% Order Share THANKSGIVING DAY Computers account for less than 50% of orders for the first time
  24. 24. Mobile Shoppers Turn to Mobile Payment Solutions 40% Mobile Wallet Usage Peaks the Thursday and Friday before Christmas
  25. 25. Personalization Drives Shopping Season Revenue
  26. 26. Personalization Works, Even at Peak 5% of Shoppers engage with recommendations 5% of shoppers engage with product recommendations; drive 30% of revenue
  27. 27. Shoppers Use Search and Recommendations for Better Results SHOPPERS THAT USE BOTH SHARE OF CYBER WEEK REVENUE from shoppers that use recommendations and site search 1% 11% SHOPPERS THAT USE SEARCH 5% SHOPPERS THAT USE PRODUCT RECOMMENDATIONS 10%
  28. 28. 3 Holiday Season Takeaways The Holiday Season Starts Early Personalization Matters Even at Peak Phones are a Crucial Part of Digital Shopping Journey
  29. 29. Trailblazer Story Heather Marsh VP, Ecommerce at Johnston & Murphy
  30. 30. Holiday Season Outcomes
  31. 31. Mobile Payments
  32. 32. Product Recommendations
  33. 33. #SalesforceResearch Heather Marsh VP, eCommerce Johnston & Murphy @johnstonmurphy Q&A | Speakers MODERATOR: Adam Blair Executive Editor Retail TouchPoints Caila Shwartz Business Intelligence Sr. Analyst Salesforce Commerce Cloud @salesforce
  34. 34. #SalesforceResearch Thank You For Joining Us View this presentation on-demand at: http://dg-r.co/Salesforce-Feb-2018

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