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4 Ways Modern Credit Drives e-Commerce Success

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Watch this #CCSeries webinar on-demand: http://rtou.ch/2mBO2PY

Millennials fundamentally distrust credit. Recent survey data shows 65% have actual fear of debt and 63% don’t own a credit card. Additionally, the way people shop is evolving and the interaction between consumers and retailers is in serious flux. As many as 55% shoppers make Amazon’s mobile app or web site their first stop, up from 44% last year. And consumers also are shifting toward mobile: 34% of all online retail purchases now occur via mobile devices.

Join us for a lively panel discussion to learn four ways modern financing options are helping innovative retailers overcome these challenges to deliver incremental revenue and marketing efficiency for e-Commerce success. Retail executives from Garmentory and Rad Power Bikes will share their success stories and challenges.

Published in: Retail
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4 Ways Modern Credit Drives e-Commerce Success

  1. 1. #CCSeries 4 Ways Modern Credit Drives e-Commerce Success SPONSORED BY:
  2. 2. #CCSeries Follow this event on LinkedIn & Twitter #CCSeries Retail Touchpoints: @RTouchPoints Debbie Hauss: @dhauss Rad Power Bikes: @radpowerbikes Garmentory: @garmentory John Scrofano: @johnscrofano Len Eschweiler: @affirm
  3. 3. #CCSeries Questions, Tweets & Resources Submit your questions here Download today’s resources Join the conversation #CCSeries
  4. 4. #CCSeries How Are We Doing?
  5. 5. #CCSeries About Retail TouchPoints ü Launched in 2007 ü Over 30,000 retail subscribers ü To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
  6. 6. #CCSeries Panelists MODERATOR: Debbie Hauss Editor-in-Chief Retail TouchPoints Ty Collins VP, Marketing & Sales Rad Power Bikes, LLC @radpowerbikes John Scrofano CEO Garmentory @johnscrofano Len Eschweiler Senior VP of Retail Affirm @affirm
  7. 7. 4 Ways Modern Credit Drives eCommerce Success
  8. 8. Affirm conducted a survey of more than 1,000 respondents between the ages of 22 and 44 to explore their views on debt, credit, and corresponding purchasing decisions.
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  12. 12. 12 “We started Affirm to deliver on the unmet banking and credit needs of Millennials and others. The unintended consequence was the incredible impact we’ve had on retailers.” - Max Levchin, Founder Affirm’s mission: honest, transparent financial products
  13. 13. 15 4 Ways Modern Credit Drives eCommerce Success Acquire Optimize Convert Retain
  14. 14. 17 Rad Power Bikes T Y C O L L I N S V P M K T G & S A L E S R A D P O W E R B I K E S A D I R E C T T O C O N S U M E R E L E C T R I C B I K E C O M P A N Y
  15. 15. 18 Why buying direct saves you money
  16. 16. 19 RadCity Electric Power Bike
  17. 17. 20 Why Affirm
  18. 18. 21 Results 160 Increase in sales Increase in super prime applicants with 0% promo Subprime/developing credit %% 50% Increase sales Drive new customer acquisition Attract a better customer 21
  19. 19. 23 Garmentory C U R A T E D M A R K E T P L A C E O F I N D I E B O U T I Q U E S A N D D E S I G N E R S J O H N S C R O F A N O C E O , G A R M E N T O R Y John Scrofano is CEO of Garmentory where he leads a brilliant team that has both fashion and technology as part of their DNA. Garmentory is the largest and fastest growing marketplace of young luxury boutiques and designers in the US and Canada.
  20. 20. 24 Experience Retail "We think Amazon will own commodity retail. If the purchase is driven by convenience - they win. And there is a huge world of shopping where customers don't want commodity, they don't want the same thing everyone else has. Instead they want beautiful, thoughtful, unique items wrapped in a delightful shopping experience. That's what we do - we work with the coolest contemporary boutiques and emerging designers to unlock the world's best merchandise and shopping experiences."
  21. 21. 25 Why Affirm?
  22. 22. 26 Results 60 3x Avg. AOV Increase Increase in approvals vs traditional credit Affirm users repeat purchase % 50% Drive higher AOV Reach & capture millennials Improve retention/loyalty
  23. 23. Qu e s t i o n s
  24. 24. #CCSeries Please Share Your Feedback
  25. 25. #CCSeries Q&A // Panelists MODERATOR: Debbie Hauss Editor-in-Chief Retail TouchPoints Ty Collins VP, Marketing & Sales Rad Power Bikes, LLC @radpowerbikes John Scrofano CEO Garmentory @johnscrofano Len Eschweiler Senior VP of Retail Affirm @affirm
  26. 26. #CCSeries Thanks for attending PLEASE JOIN US FOR OUR NEXT SESSION: Tomorrow at 12PM ET / 9AM PT

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