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2B or Not2B, That Is (Not Really) The Question: Challenging The Status Quo In B2B Communication

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Second City Works puts the “active” in this interactive storytelling session that promises to motivate you to create content more efficiently and more empathetically. Supplied with new tools from The Second City, you’ll walk away thinking like an improviser — leading inspiring meetings with poignant information, rallying your teams to work more effectively, and connecting with your customers more thoughtfully.

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2B or Not2B, That Is (Not Really) The Question: Challenging The Status Quo In B2B Communication

  1. 1. Mastering the Short, Sharp Story
  2. 2. • Participants selected for immersive learning experience • Selection criteria include high performer / low satisfaction in current position • Selected Tornado 1.0 delivery system
  3. 3. Topline Results: - Kansas= No Place Like Home: +20% - Witches killed= 2 killed - Oz Certification= In process, should be complete by Q3 2017 - Satisfaction Results (1 = Dissatisfied, 5 = Highly Satisfied) Dorothy 4.5 Munchkins 5.0 Munchkins 5.0 Good Witches 4.6 Wizard 4.0 Bad Witches 1.0
  4. 4. Learning batteries included • 2X Witch Killing Performance Measurement (Entry/Exit from OZ) • Topline vendors tasked to achieve learning objectives – • LionSystems: Measurable increase in Courage • TinManAlliance: Increase in Heart metric • ScrCrw: 20% more brain (as measured on brain index)
  5. 5. www.secondcityworks.com

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