Interactive Content Formats/Platforms (Seth Lieberman)

946 views

Published on

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
946
On SlideShare
0
From Embeds
0
Number of Embeds
479
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Interactive Content Formats/Platforms (Seth Lieberman)

  1. 1. PRESENTED BY! #C2C14! How to Increase Engagement and Drive Conversions with Interactive Content! Presented by:! Seth Lieberman, CEO SnapApp! !
  2. 2. #C2C14! About SnapApp! Software That Eliminates Developers from Marketing ! More Value For ! The Marketer!More Value For ! The Audience!
  3. 3. #C2C14! About DDI! Talent That’s Ready for Business! •  Talent Acquisition! •  Leadership Development! •  Succession Management!
  4. 4. #C2C14! Why Interactive Content- ! Reciprocal Value! Deepen! Relationships! Drive! Repeat Traffic! Increase! Engagement! Welcome! Back!! •  The act of interacting with content enriches the user & content provider! •  The exchange of information results in tailored experiences!
  5. 5. #C2C14! Internal Metrics! §  550% Increase in email open rates! §  1,724% Increase in click through rate! Eloqua Global Benchmarks! §  375% above benchmark open rate! §  720% above benchmark click through rate! The ROI of Interactive!
  6. 6. #C2C14! 1. Engage the Audience! CTA: Diagnosis!
  7. 7. #C2C14! 2. Drive Marketing Outcome! Lead Generation!
  8. 8. #C2C14! 3. Deliver Value! Results!
  9. 9. #C2C14! §  Seth Lieberman! §  SnapApp.com! §  email: slieberman@snapapp.com! §  twitter: @SethWLieberman! §  phone: 617-923-0000! Conclusion!

×