Yellow Pages Monitor (Issue 2)


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A fortnightly newsletter covering developments in the Yellow Pages industry. The newsletter is free and is also available for download at is a leading website providing information and analysis on the global media industry.

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Yellow Pages Monitor (Issue 2)

  1. 1. Yellow Pages Industry Monitor th | Fortnightly newsletter on the Yellow Pages industry | Issue No. 2, Published 4 May 2009 | Published by Heernet Ventures Limited ( | News  Eniro announces restructuring of directory assistance services  Claro partners with Yahoo’s OneSearch in Mexico  Beyond Commerce launches LocalAdLink  Claro launches Yahoo oneSearch  Beyond Commerce Inc. launches LocalAdLink  Yellow Pages Association appoints Christopher Cummings as Chairman  Multiplied Media launches Poynt on the BlackBerry Apps store  Seat Pagine Gialle appoints new CEO  TrueLocal launches a local search application for Apple iPhone Data  Share price performance  Deal sheet (January – March 09) Access more research on the yellow pages industry at If you are a media company or financial investor seeking market or company analysis on the yellow pages industry, we can assist you. With dedicated research analysts based in both Europe and Asia, we are well placed to provide ‘on the ground’ assistance and support in most countries. Over the last five years, we have worked on a number of advisory assignments in the industry on areas such as growth strategy, product benchmarking, competitor intelligence and acquisition search. For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on © Heernet Ventures Limited. All Rights Reserved
  2. 2. News Eniro announces restructuring of directory assistance services Multiplied Media launches Poynt on the BlackBerry Date 21th April, 2009 Apps store The Nordic yellow pages company, Eniro has restructured Date 28th April, 2009 its directory assistance (DA) business following a wholesale Multiplied Media has made its Poynt local search review of the company’s cost structure. Eniro 118 118 has application available on the Blackberry Apps store. The been absorbed into Eniro Sweden and operations in application offers a wide range of local search tools Helsingborg will be discontinued (leaving 6 locations). The including search, listings data and movie ticketing; the CEO (Barbro Sjölander) is also leaving. Eniro has stated application is primarily targeted at the US and Canadian that the future development of both its online and DA markets. Content on Poynt has been sourced via a number businesses will require them to work together more closely. of partnerships including Yellow Pages Group (Canada), Idearc Media (USA) and t-info (Germany) and Infobel (Europe). Claro partners with Yahoo’s OneSearch in Mexico The company also announced its financial results for the Date 27th April, 2009 year ended December 2008. The Mexican mobile operator, Claro has partnered with CS$ 2007 2008 % Change Yahoo to make Yahoo’s OneSearch search engine the Revenue 7,138 69,768 877.4% default search engine on its handsets. Claro is part of the Net Loss -5,062,277 -7,029,353 N.A. Mexico telecom services company, America Movil. Yahoo Source: Company website has launched the OneSearch mobile search engine in a number of Latin American countries including Brazil, Chile, Columbia, Peru and Venezuela. Seat Pagine Gialle appoints new CEO Date 29th April, 2009 Beyond Commerce launches LocalAdLink The Italian yellow pages publisher, Seat Pagine Gialle Date 27th April, 2009 appointed Alberto Cappellini as their new Chief Executive Beyond Commerce has launched LocalAdLink, a local to replace Luca Majocchi. His previous corporate role was search directory and advertising network. The network uses with the Italian operations of the FMCG company, geo-targeting technology to display relevant local Kimberly- Clark. advertising on proprietary and third party websites. The company claims to have signed up over 30,000 small businesses in a 3 month period. Beyond Commerce is a US- TrueLocal launches a local search application for based provider of online marketing services including Apple iPhone ecommerce solutions and a social networking offer. Date 30th April, 2009 The Australian directories company, TrueLocal has YPA appoints Christopher Cummings as Chairman launched a local search application for the Apple iPhone. The application includes advanced features that make it Date 27th April, 2009 better to find and connect with local business. The US-based trade association, Yellow Pages Association has appointed Christopher Cummings as its Chairman. Christopher Cummings is the CEO and owner of the Marquette Group, a specialist yellow pages sales agency. © Heernet Ventures Limited. All Rights Reserved
  3. 3. Share price data Company name Reuters Bloomberg Currency Current % Change Code Code price 1 mth 6 mth 12 mth Eniro ENIRO.ST ENRO.SS SEK 18.00 195.1% -0.6% -55.0% Pages Jaunes PAJ.PA PAJ.FP EUR 8.27 30.4% 12.8% -35.6% Seat Pagine Gialle PGIT.MI PG:IM EUR 0.198 -67.5% -64.7% -80.4% Telegate TGTG.DE TGT:GR EUR 8.20 10.7% -6.8% -30.7% Yell Group YELL.L YELL:LN GBP 39.75 231.2% -35.6% -76.1% Yellow Pages Income Fund YLO_u.TO YLO-U:CN CAD 5.68 -3.7% -31.6% -48.1% Yellow Pages (Singapore) YELP.SI YPG:SP SGD 0.24 41.2% 4.3% -70.0% th Date updated: 30 April 2009 Yellow Pages (Singapore) 4% Telegate ‐31% Pages Jaunes ‐36% Eniro AB ‐1% Yellow Pages Income Fund ‐48% Telegate ‐7% Eniro AB ‐55% Yellow Pages Income Fund ‐32% Yellow Pages (Singapore) ‐70% Yell Group ‐36% Yell Group ‐76% Seat Pagine Gialle ‐65% Seat Pagine Gialle ‐80% ‐80% ‐60% ‐40% ‐20% 0% 20% ‐100% ‐80% ‐60% ‐40% ‐20% 0% % share price change (Last 6 months) % share price change (Last 12 months) © Heernet Ventures Limited. All Rights Reserved
  4. 4. Deal Sheet A summary of key deals and joint ventures over the previous 3 month period. Date Investor Investee Terms Details March 2009 Eniro AB Oreo AB (Sweden) SEK 6.6 million The Nordic directories publisher, Eniro AB acquired Oreo (Sweden) AB, a local public procurement service company. The website aims to facilitate the public procurement process for small businesses. March 2009 Yellow Insis (IE S$ 6.0 million Yellow Pages (Singapore) acquired the international Pages Singapore business information website, Insis. The website was (Singapore) holdings) owned by the IE Singapore holdings (a public sector organisation). February 2009 Yellow APN News and N.A. APN News and Media divested its online business Pages New Media Ltd directories operation(websites include, Wises Zealand maps,, UBD and APNData) to Yellow Pages New Zealand. February 2009 Helion GETIT Rs 200 million The venture fund, Helion Venture Partners invested in the Venture Infoservices Indian yellow pages and directories publisher, GETIT Partners (India) Infoservices. The capital will be used to expand GETIT's services nationally. © Heernet Ventures Limited. All Rights Reserved
  5. 5. Published by: Heernet ventures limited London UK Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 Web:, © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this publication is correct at the time of publication. Heernet ventures limited and its directors do not accept any liability for any errors or omissions within this publication. Unless specified, the views expressed in this publication are purely those of the author. The content of this publication does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this publication can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation. © Heernet Ventures Limited. All Rights Reserved