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India Media Monitor (Issue 3)


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A fortnightly newsletter covering developments in the Indian media industry. The newsletter is free and is also available for download at is a leading website providing information and analysis on the global media industry.

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India Media Monitor (Issue 3)

  1. 1. India Media Monitor India Media Monitor | Fortnightly newsletter on the Indian media industry | Issue No. 3, Published 18 Mayl 2009 | Published by Heernet Ventures Limited ( | News stories ZenithOptimedia forecasts advertising revenues for Indian media Pudhari newspaper launches in Mumbai Balaji announces annual financial result for the year 2008-2009 Aegis Group launched OOH media company Hyperspace. Diamond Comics expands into children’s television Zee Entertainment acquires a 40% stake in Zee Studio from Resource Software Ltd Facebook launches Indian language interface Ybrant acquires Latin American online advertising network, Dream Ad. Data Share price data Radio audience analysis Leading newspapers in English and Hindi language Heernet Ventures publishes this newsletter as part of its research coverage of the Indian media industry. You can access more research on the Indian media industry from our research website at If you are a media company or financial investor seeking growth opportunities in the Indian media industry, we can assist you to ensure that you are successful in identifying and executing the best opportunities. With dedicated teams in both London and India, we are well placed to provide ‘on the ground’ assistance and support. We can help you understand the structure of the Indian media industry and the key challenges that exist for foreign investors. We can also assist with deep analysis of key industry segments and assist you in both identifying and negotiating with suitable, local companies. Over the last five years, we have worked on assignments across the publishing, Internet and broadcasting sectors. For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on © Heernet Ventures Limited. All Rights Reserved
  2. 2. India Media Monitor News Media Balaji announces annual financial result for the year 2008-2009 Dated 13 th May, 2009 ZenithOptimedia forecasts advertising revenues The television and film prodution company Balaji Telefilms for Indian media has declared its annual results for the year ended March Date 6th May, 2008 2009. Group revenues declined by 14% to Rs 3.4 billion ZenithOptimedia has published its latest adspend forecasts and net profit fell to Rs 4.75 million (from Rs 955 million in for India. It has forecast growth of 6.4% in 2009 with total 2007-2008). adspend increasing to Rs 227.5 billion. Y/E march (Rs million) 2008 2009 % Change Revenue 3,959.14 3,413.66 -13.8% Y/E March (Rs billion) 2008 2009 % change EBITDA 1,524.54 352.48 -76.9% Newspapers 91.0 92.1 1.2% Net Profit 955.95 4.75 -99.5% Magazines 11.4 12.9 13.2% Source: Company data TV 85 93 9.4% Radio 6.5 7.5 15.4% Mukta Arts declares its financial results for 2008- Outdoor 14.9 15.9 6.7% 2009 Digital 3.5 4.5 28.6% Dated 13th May 2009 Cinema 1.4 1.5 7.1% Film entertainment company Mukta Arts has released its Total Adspend 213.8 227.5 6.4% Source: ZenithOptimedia financial results for the year to March 2009. The company generated total revenues of Rs 1.6 billion (annual growth of 49%) and net profit of Rs 44 million (decline of 66% on the Pudhari newspaper launches in Mumbai previous year). Date 6th May, 2009 Y/E march (Rs million) 2008 2009 % Change The Marathi daily newspaper, Pudhari has launched its Revenue 1,131.66 1,674.05 47.9% eleventh edition in Mumbai; the company is planning further EBITDA 166.41 95.97 -42.3% launches in the cities of Aurangabad, Nasik and Nagpur. Net Profit 130.3 43.84 -66.4% The Mumbai edition is priced Rs 1.50 and is approximately Source: Company data 20 pages. Pudhari was started in 1937 and currently has a daily circulation of 483,262 copies. Aegis Group launched OOH media company Hyperspace. Dinakaran launched free classified pullout. Dated 12th May, 2009 Dates 13th May, 2009 Posterscope (a subsdiary of the UK-based marketintg services group, Aegis) has launched a new Out Of Home The Tamil daily newspaper Dinakaran has launched a new classifieds supplement in its Sunday edition. The title has an media agency, Hyperspace in India. Posterscope already has average daily circulation of 220,000 (ABC Jan-Jun, 2008). a large client base in India (including Philips India, Adidas, Blue Star, UB Group, Pantaloons and Google); Hyperspace will focus on more creative uses of outdoor media. Doordarshan to offer Mobile TV Dated 15th May 09 The public service broadcaster Doordarshan is looking for partners to launch a Mobile TV services. The broadcaster has already piloted services in some parts of Delhi. © Heernet Ventures Limited. All Rights Reserved
  3. 3. India Media Monitor Diamond Comics expands into children’s formed a new subsidiary in India to develop video-based television outdoor advertising opportunities. The company will Dated 13th May 2009 primarily target opportunities in Mumbai and Delhi. The comics publisher Diamond Comics has announced plans Established in 2003, Screen Giant Media installs and to launch a childrens television channel. Targeted at the 4- manages LED video billboards. 14 year age group, content will include both animation and live action content. Fever FM announed its annual financial results for the year 2008-2009 Now Music Mobile Exchange to fight piracy Date 4th May 2009 Dated 13th May, 2009 Fever FM, HT Media’s radio business published its annual The Indian music industry has launched a new body to deal results for the year to March 2009. The company generated with the licencing of music for mobile services. The Music revenues of Rs 350 mllion and incurred a net loss of Rs 200 Mobile Exchange will provide a means for companies million. Fever FM broadcasts in New Delhi, Mumbai, offering mobile music to get legitimate licences from music Bangalore and Kolkata. rights owners. Zee Entertainment acquires a 40% stake in Zee Facebook launches Indian language interface Studio from Resource Software Ltd Date 8th May, 2009 Date 2nd May, 2009 Facebook has launched an Indian language interface to assist users to navigate Facebook in a number of Indian languages Zee Entertainment Enterprises (ZEEL) has acquired a 40% (including Hindi, Bengali, Tamil, Telgu, Punjabi and stake in Zee Studio from Resource Software for US$56 Malyalam). million. With this acquistion, ZEEL becomes the 100% owner of Zee Studio, which operates English language movie channels. Resource Software is an offshore (BVI- Adlabs launches digital processing facility based) company which owns various media assets. Date 8th May, 2009 The Indian entertainment company Adlabs Films has Radio City declared its annual financial results for launched a digital content restoration and processing facility the year 2008-2009 to expand its range of media outsourcing services. This new Date 6th May, 2009 facility will offer services to convert analogue media to digital formats. Adlabs has a strong market position in film The commercial radio operator, Radio City published its post-production services in India and is keen to expand its annual results for the year ended March 2009. The company offering to target international markets. increased revenue by 18.5% to Rs 1.15 billion. Radio City is owned by Music Broadcast (MBPL) and broadcasts in Mumbai, Delhi, Bangalore, Lucknow, Hyderabad, Chennai, NDTV launches new Chennai channel Jaipur, Vadodara, Ahmedabad, Surat, Vizag, Coimbatore, Nagpur, Sholapur, Sangli, Pune, Ahmednagar and Akola. Date 7th May, 2009 NDTV is launching a new local news channel, MetroNation Chennai in a joint venture with the newspaper publisher, Square Circle Media Outdoors appointed Robin The Hindu Group. The channel will officially launch on in Carruthers as the CEO mid-May. Date 5th May, 2009 Square Circle Media Outdoors has appointed Robin Heritage Media started its operations in India Carruthers as its CEO; he was formerly head of Clear Date 6th May, 2009 Channel India. Square Circle Media Outdoors is part of the marketing services group, Shlok Media and specialises in The US-based digital signage company, Heritage Media outdoor media. Corporation (through its Screen Giant Media subsdiairy) has © Heernet Ventures Limited. All Rights Reserved
  4. 4. India Media Monitor National Geographic launched a mobile portal, NGC Mobile Images Group launches Living magazine in India th Date 5th May, 2009 Date 5 May, 2009 National Geographic India has launched a mobile portal, Images Group has launched the Indian edition of the NGC Mobile. The portal provides users with access to a lifestyle magazine, Living Etc. The title has been licenced wide range of content (including photo, video, animations from IPC Media, a subsidiary of Time Warner Company. and ringtones). The monthly magazine is a premium title and will be priced at Rs 100. Internet Telecoms Directi acquires domain name Sahara Group acquires minority stake in S Tel st Date 1 May, 2009 Date 6th May, 2009 The Indian web services company, Directi has acquired the The Indian conglomerate, Sahara Group has acquired an domain name, for US$ 1.4 million. 11.7% stake in S Tel, a Chennai-based telecoms company. The company has telecoms licences for Assam, Bihar, Himachal Pradesh, Jammu & Kashmir, North East and Ybrant acquires Latin American online advertising Orissa and an all-India ISP licence. S Tel is controlled by network, Dream Ad the Sterling Infotech group. th Date 4 May, 2009 The Indian online advertising company, Ybrant Digital has JS Sarma Appointed as Chairman TRAI. acquired an Argentina-based ad network, Dream Ad. is a Date 14 May 2009 Based in Hyderbad, Ybrant Digital is an e-marketing company and has recently announced plans to expand in Telecom Regulatory Authority of India has appointed JS Latin America. Sarma as its new Chairman. he was previously a member of the Telecom Dispute Settlement and Appellate tribunal. For access to information and analysis on the global media industry, visit The website offers free profiles of over 1,000 media companies worldwide and regularly updated industry research and data. G2Mi also carries information on a wide range of detailed industry reports on key growth segments of the global media industry. For information on G2Mi (including advertising opportunities): Please call +44 (0) 208 180 7223. To subscribe to this newsletter for free, please register at © Heernet Ventures Limited. All Rights Reserved
  5. 5. India Media Monitor Share Price Data Company name Reuters Bloomberg Currency Current % Change Code Code price 1 mth 6 mth 12 mth Diversified Media Adlabs Films ADLF.BO ADLF:IN INR 236.35 2.36% 35.06 -64.39% UTV Software Communications UTVS.BO UTV:IN INR 306.40 14.76% 10.65% -61.56% Broadcasting Balaji Telefilms BLTE.BO BLJT:IN INR 40.60 -9.58% -4.16% -75.75% Entertainment Network India ENIL.BO ENIL:IN INR 152.65 -3.72 17.42 -61.65 ETC Network ETNT.NS ETCN:IN INR 76.29 -5.22% -0.33% -71.65% IBN Broadcast IBN.NS IBN18:IN INR 94.00 8.92% -6.93% -21.67% NDTV NDTV.BO NDTV:IN INR 110.15 6.27% 21.04% -73.41% Sun TV SUTV.BO SUNTV:IN INR 202 -.91% 25.00% -40.24% TV Today Network TVTO.NS TVTN:IN INR 79.35 2.99 19.41 -28.25 Zee Entertainment ZEE.NS Z:IN INR 143.25 13.20% 18.29% -37.72 Zee News ZEEN.NS ZEE:IN INR 33.75 -7.66% 3.05% -40.27% Publishing Deccan Chronicle DCHL.BO DECH:IN INR 56.55 3.67% 24.29% -61.01 Mid day multimedia MIDD.BO MIDM:IN INR 13.95 -1.41 -5.42 -54.71 Navneet Publication NAVN.BO NPI:IN INR 54.25 7.53 22.32 -41.03 HT Media HTML.BO HTML:IN INR 66.95 11.58% 3.00% -52.45% Jagran Prakashan JAGP.BO JAGP:IN INR 53.80 -8.81 5.70 -36.26 Entertainment K Sera Sera Productions KSER.BO GPM:IN INR 11.30 7.11% -29.37% -60.83% Mukta arts MUKR.BO MUKR:IN INR 39.65 -7.14% -33.97% -61.84 Prime Focus PRFO.BO PRIF:IN INR 125.80 -2.71% -38.93% -78.68% Pritish Nandy Communications PNCL.BO PRTN:IN INR 18.15 -5.96% -2.42% -70.73% Pyramid Saimira Theatre limited PYSA.BO PSTL.IN INR 17.40 -8.18% -62.82% -95.34% Crest Animation CRCO.BO CRSA:IN INR 21.65 -21.27% -68.21% -38.84% PVR limited PVRL.BO PVRL:IN INR 86.75 0.87% -10.57% -54.09 Internet Info Edge INED.BO INED:IN INR 545.05 5.94% 33.59% -42.81% Northgate Technologies NOTC.BO NORT:IN INR 48.95 13.31% -23.40% -86.99% © Heernet Ventures Limited. All Rights Reserved
  6. 6. India Media Monitor Deal Sheet A summary of key deals and joint ventures over the previous 3 month period. Date Sub Sector Investor Investee Terms Details Apr-09 Advertising Future Group Dhar & Hoon 60% stake Future group is a leading Indian retail company which has recently expanded into other sectors, Dhar & Hoon ia a mid- sized advertising company. Apr-09 Television Oman Investment Fund Neo Sports Rs2.58billion Oman Investment Fund (OIF) is an Oman based venture apital (Oman) and 3i Broadcasting company and 3i is an Mauritius based investment company. (Mauritius) Neo sports is owned by Zenith sport subsidary of Nimbus Communication ltd. Neo Sports is owned by Zenith Sports, a subsidiary of Nimbus Communications. At present, it owns the broadcasting rights for a number of domestic and international cricket tournaments in India till March 2010. OIF is also a stakeholder in Nimbus Communications. Apr-09 Outdoor Hype Integracomm Pvt Asawari n.a Hype Integracomm Ltd is a Mumbai based advertising advertising Ltd (India) Publicity company. Asawari Publicity is a Pune based outdoor advertising company. Mar-09 Telecom Telenor International Unitech Rs 61.2 Telenor is a seventh largest GSM operator with operations in (Norway) Wireless billion Asia, Europe and Scandinavia and 143 million subscribers (67.25% (including Bangladesh and Pakistan). Unitech Wireless is the stake) telecom subsidary of real estate company Unitech. The transaction has been completed (it was initially announced in October 2008). Mar-09 Television Sony Picture Television Bangla 100% stake Channel 8 is the only Bengali language based movie channel International (US) Entertainment in India Pvt Ltd Feb-09 Value added New Enterprise ValueFirst US$6 million NEA is a US based venture capital firm. ValueFirst is a Services Associates (US) Messaging Gurgaon based VAS company. Feb-09 Mobile media Astro Group (Malaysia) Mogae Digital US$5million Malaysia based Astro Group operates Pay TV channels and (50% stake) 12 radio station. In India it has interests in DTH, radio and telecoms. Mogae Digital is a mobile media company; the funds will be primarily used for launching networking sites, games and comics for mobile phones. Feb-09 Directory Helion Venture Partners Getit Rs200million Getit is an yellow pages and dirctory service provider. Helion publishing (India) Infoservices Venture partners is India-based venture capital company. Ltd Feb-09 Television Indi Media Company Pvt INX News Rs500million Indi Media is a venture between Vinay Chhajlani (CEO, Nai Ltd (India) Duniaya) and Jehangir S. Pocha. INX News is an English language based news channel. Feb-09 Production India Television (India) Studio n.a India TV is a Hindi language based news channel promoted by Brahma Rajat Sharma. Studio Brahma is an IT solutions company providing 3D animation, multimedia, graphic designs and website development. © Heernet Ventures Limited. All Rights Reserved
  7. 7. India Media Monitor Data Radio audience share analysis Audience share data from Week 17 (2009) Mumbai Delhi Channel Broadcaster % share Channel Broadcaster % share Fever FM HT Music 16.9% Radio Mirchi ENIL 24.8% Red Fm Sun TV, NDTV, Value Labs 15.8% Fever FM HT Music 17.0% Radio Mirchi ENIL 15.0% AIR FM Gold All India Radio 15.5% Big FM Adlabs Radio 12.0% Radio City Music Broadcast Private Ltd 10.0% Radio City Music Broadcast Private Ltd 11.2% Red Fm Sun TV, NDTV, Value Labs 8.5% AIR FM Gold All India Radio 10.3% Big FM Adlabs Radio 6.0% Radio One Mid-Day Multimedia 6.5% Radio One Mid-Day Multimedia 5.9% AIR FM Rainbow All India Radio 4.6% Meow FM Radio Today Broadcasting Ltd 3.9% Akashvani All India Radio 3.0% Hit FM Clear Media 3.1% Vividh Bharti All India Radio 2.4% AIR FM Rainbow All India Radio 2.8% Meow FM Radio Today Broadcasting Ltd 2.3% Vividh Bharti All India Radio 2.2% Akashvani All India Radio 0.3% Bengaluru Kolkata Channel Broadcaster % share Channel Broadcaster % share Big FM Adlabs Radio 18.6% Radio Mirchi ENIL 17.40% Fever FM HT Music 16.9% Big FM Adlabs Radio 16.60% Radio Mirchi ENIL 16.6% Friends FM Ananda offset 13.60% AIR FM Gold All India Radio 12.8% Amaar FM Hitz fm 9.70% Radio One Mid-Day Multimedia 10.7% Red Fm Sun TV, NDTV, Value Labs 8.40% Radio City Music Broadcast Private Ltd 9.9% Radio One Mid-Day Multimedia 8.00% S FM Udaya TV 6.9% Fever FM HT Music 7.40% Vividh Bharti All India Radio 3.5% Meow FM Radio Today Broadcasting Ltd 5.60% Radio Indigo India Radio Ventures 1.9% AIR FM Rainbow All India Radio 4.20% Gyan Vani All India Radio 1.3% AIR FM Gold All India Radio 4% Akashvani All India Radio 0.8% Akashvani All India Radio 2.40% Power FM India fm 1.60% Vividh Bharti All India Radio 1.10% Source: Radio Audience Measurement © Heernet Ventures Limited. All Rights Reserved
  8. 8. India Media Monitor Data Newspaper IRS R1 Indian Readership Survey (IRS) Round 1 (R1) for 2009 Hindi language titles English language titles Publications Readership (000s) Publications Readership (000s) Dainik Jagran 54,583 The Times Of India 13,347 Dainik Bhaskar 33,550 Hindustan Times 6,341 Amar Ujala 28,674 The Hindu 5,373 Hindustan 26,769 The Telegraph 2,818 Rajasthan Patrika 14,051 Deccan Chronical 2,768 Punjab Kesari 10,645 The Economic Times 1,917 Midday 1,583 Aj 5,905 The New Indian Express 1,566 Navbharat Times 5,402 Mumbai Mirror 1,557 Prabhat Khabar 4,671 DNA 1,489 Navabharat (Mah/ Chh) 4,477 © Heernet Ventures Limited. All Rights Reserved
  9. 9. India Media Monitor Published by: Heernet ventures limited London UK, Gurgaon India Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 Web:, © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet ventures limited and its directors do not accept any liability for any errors or omissions within this report. Unless specified, the views expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this report can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation. © Heernet Ventures Limited. All Rights Reserved