India Media Monitor (Issue 1)


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A fortnightly newsletter covering developments in the Indian media industry. The newsletter is free and is also available for download at is a leading website providing information and analysis on the global media industry.

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India Media Monitor (Issue 1)

  1. 1. India Media Monitor India Media Monitor | Fortnightly newsletter on the Indian media industry | Issue No. 1, Published 17th April 2009 | Published by Heernet Ventures Limited ( | News stories Latest Hindi language general entertainment channel audience data Media agency, Media Vest launches Indian operations TAM Media Research launches sports marketing business Future Group acquires 60% stake in ad agency, Dhar & Hoon Tata Indicom launchs mobile Facebook application Indian Railways website is the largest ecommerce player in India Walt Disney forms comic books partnership in India UTV launchs mobile TV music video channel, UTV@Play Rajshri Media launches local language online video website, United Business Media launches Indian real estate magazine, Property World DTH operator, Sun Direct launches HD channel offering Pathfinder Publishing launches new educational magazine, Career 360 Zee News launches Hindi news channel targeted at the states of Uttar Pradesh and Uttarkhand Data Share price data Radio audience share analysis for March 2009 Advisory services Heernet Ventures publishes this newsletter as part of its research coverage of the Indian media industry. You can access more research on the Indian media industry from our research website at If you are a media company or financial investor seeking growth opportunities in the Indian media industry, we can assist you to ensure that you are successful in identifying and executing the best opportunities. With dedicated teams in both London and India, we are well placed to provide ‘on the ground’ assistance and support. We can help you understand the structure of the Indian media industry and the key challenges that exist for foreign investors. We can also assist with deep analysis of key industry segments and assist you in both identifying and negotiating with suitable, local companies. Over the last five years, we have worked on assignments across the publishing, Internet and broadcasting sectors. For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on © Heernet Ventures Limited. All Rights Reserved
  2. 2. India Media Monitor News Latest Hindi channel audience data SMS messaging. Tata have 31.8 million subscribers (approximately 10% of the market, December 2008. Date 17th April, 2009 The latest audience share analysis for hindi language general entertainment channels shows that Viacom 18’s Colors Online gaming subscription service launched on channel has taken the number 1 spot within 9 months of launch. Date 5th April, 2009 Channel Gross Ratings Points (GRPs) Electronic Arts have launched their EA Games offer via the Colors 292 Indiagames website. The service is available on a Star Plus 267 Zee TV 235 subscription basis and offers over 300 games (including NDTV Imagine 90 leading titles such as FIFA, Need for Speed and Cricket). Sony Entertainment 36 Source: TAM Media, C&S, Age 4+ in Hindi language markets, April 5 - 11 However, Star Plus still has the 2 highest rated shows Disney Publishing Worldwide launched comic (Bidaai and Yeh Rishta Kya Kehlata Hai). books in India Date 15th April, 2009 MediaVest launches in India Walt Disney has entered into an agreement with a local th Indian publisher, Junior Diamond, a local publisher to Date 17 April, 2009 publish Disney comics in English and Hindi for the Indian The media agency MediaVest Worldwide announced the market. Junior Diamond is planning initial print runs of launch of its Indian operations in the cities of Mumbai, 50,000 copies for each of the Donald Duck and Mickey Chennai and Bengaluru. MediaVest Worldwide. The Mouse magazines. The company is also planning to launch company currently services a number of clients in India additional book titles including Snow White and the Seven including Cadila, Color Plus, Essar Retail, J Hampstead and Dwarfs and Cinderella. Richemont Group. MediaVest Worldwide operates in 29 countries and is a subsidiary of Publicis Groupe. UTV launched UTVatPlay, a music video channel on mobile television Future Group acquires 60% stake in ad agency, Dhar & Hoon Date 14th April, 2009 Date 16nd April, 2009 UTV Software Communications, a leading diversified media company has launched a music video channel for mobile The Indian consumer services and retail company, Future broadcasting called UTV@Play. The channel is available to Group has acquired a 60% stake in the ad agency, Dhar & subscribers of the mobile networks of Idea Cellular, BSNL, Hoon. The subsidiary will be branded as D & H Blurb MTNL and Vodafone. It offers over 5,000 music videos in Communications. Future Group has expanded beyond its Hindi, English and a number of local languages including core retail business into telecoms, media, financial services Punjabi, Tamil, Telgu, Kannada, Bhojpuri and Marathi. and hospitality. Dhar & Hoon clients include BPL, Dabur, There are two pricing options: charges of Rs. 10- 15 for Godfrey Philips, and Future Group. downloading unlimited music videos for 24 hours; or a monthly subscription of Rs. 30 - 99. Mobile operator, Tata Indicom launches SMS- based Facebook offering Date 16th April, 2009 Indian railways website becomes the largest The mobile operator, Tata Indicom has launched a Facebook ecommerce player in India application for mobile handsets; the application works using Date 15th April, 2009 © Heernet Ventures Limited. All Rights Reserved
  3. 3. India Media Monitor The Indian Railways website has firmly established itself as Strong competition in the DTH sector has meant that entry the leading ecommerce (and online travel) website in India. level pricing is very low. Sun Direct offers an introductory The estimated sales for the year to March 2009 are Rs 34 offer of Rs. 499 which includes equipment, installation and a billion, with annualised growth of 104% for the number of 5 month subscription. Sun Direct is a 80:20 joint venture tickets sold. Industry estimates suggest that the site between the Maran family (promoters of the Sun TV group) accounts for a third of India’s ecommerce market. and the Astro Group of Malaysia Rajshri Media launches online video website at Pathfinder Publishing launches a new educational magazine, Career 360 Date 14th April, 2009 Date 8th April, 2009 The entertainment company, Rajshri Media launched an Pathfinder Publishing (a new publishing group founded by online video website offering a range of Tamil and Marathi the promoters of the Outlook Group) has launched a new language films. magazine targeted at the education sector, Careers 360. The magazine provides education and career planning information to both students and industry professionals. The United Business Media launched a real estate magazine, Property World publisher is targeting a circulation of 90,000 copies for distribution through retail kiosks and colleges. Distribution Date 13th April, 2009 will by handled by the Outlook Group. The UK business media group, United Business Media has launches its real estate monthly magazine Property World in Zee News Ltd launched a Hindi news channel for India. Uttar Pradesh and Uttarkhand regions Date 05th April, 2009 Sun Direct launches HD services Zee News has launched a Hindi news channel targeted at the Date 9 nd April 2009 states of Uttar Pradesh and Uttarakhand. The channel broadcasts a combination of national and regional news..The The South Indian, DTH operator Sun Direct has launched a states have a combined population of 200 million. number of HD channels as part of its DTH offering. Sun Direct offers 130 TV and radio channels and has built a subscriber base of 3 million since its launch in December 2007. For access to information and analysis on the global media industry, visit The website offers free profiles of over 1,000 media companies worldwide and regularly updated industry research and data. G2Mi also carries information on a wide range of detailed industry reports on key growth segments of the global media industry. For information on G2Mi (including advertising opportunities): Please call +44 (0) 208 180 7223. To subscribe to this newsletter for free, please register at © Heernet Ventures Limited. All Rights Reserved
  4. 4. India Media Monitor Share Price Data Company name Reuters Bloomberg Currency Current % Change Code Code price 1 week 1 mth 6 mth 12 mth Diversified Media Adlabs Films ADLF.BO ADLF:IN INR 217.15 -0.84% 41.19% 8.63% -68.48% UTV Software Communications UTVS.BO UTV:IN INR 250.3 -4.51% 27.23% 60.21% -67.82% Broadcasting Balaji Telefilms BLTE.BO BLJT:IN INR 42.45 7.33% 30.62% -61.06% -76.36% Entertainment Network India ENIL.BO ENIL:IN INR 142.25 -3.21% 24.57% -22.57% -64.28% ETC Network ETNT.NS ETCN:IN INR 80 3.90% 33.33% -6.60% -66.66% IBN Broadcast IBN.NS IBN18:IN INR 92.2 9.50% 45.31% 22.52% -26.80% NDTV NDTV.BO NDTV:IN INR 107 5.11% 32.84% 0.23% -74.03% Sun TV SUTV.BO SUNTV:IN INR 196.6 3.04% 20.36% 19.88% -33.30% TV Today Network TVTO.NS TVTN:IN INR 81.3 4.57% 11.37% 25.08% -31.48% Zee Entertainment ZEE.NS Z:IN INR 127.7 2.16% 29.25% -13.10% -40.47% Zee News ZEEN.NS ZEE:IN INR 37 0.00% 25.00% 16.35% -36.21% Publishing Deccan Chronicle DCHL.BO DECH:IN INR 56.05 7.17% 73.53% 4.57% -62.88% Mid day multimedia MIDD.BO MIDM:IN INR 13.6 -1.09% 21.97% 2.26% -57.63% Navneet Publication NAVN.BO NPI:IN INR 51.05 2.30% 23.16% 12.57% -48.95% HT Media HTML.BO HTML:IN INR 65 9.89% 43.91% 17.08% -55.04% Jagran Prakashan JAGP.BO JAGP:IN INR 58.55 1.98% 11.60% 9.86% -43.91% Entertainment K Sera Sera Productions KSER.BO GPM:IN INR 10.55 0.00% -13.17% -44.33% -58.38% Mukta arts MUKR.BO MUKR:IN INR 44.05 4.01% 28.05% -37.03% -59.23% Prime Focus PRFO.BO PRIF:IN INR 127.95 19.95% 65.45% -39.45% -81.81% Pritish Nandy Communications PNCL.BO PRTN:IN INR 18.75 -4.82% 33.93% 1.08% -67.25% Pyramid Saimira Theatre limited PYSA.BO PSTL.IN INR 19.05 5.54% 28.72% -69.47% -94.47% Crest Animation CRCO.BO CRSA:IN INR 22.3 12.63% 53.79% 3.96% -65.95% PVR limited PVRL.BO PVRL:IN INR 83.3 -4.77% 12.11% -20.94% -56.80% Internet Info Edge INED.BO INED:IN INR 528.1 1.95% 20.41% 24.26% -44.81% Northgate Technologies NOTC.BO NORT:IN INR 43.05 6.17% 26.62% -38.32% -88.96% © Heernet Ventures Limited. All Rights Reserved
  5. 5. India Media Monitor Share Price Data 12 month share price performance -26.8% IBN Broadcast -31.5% TV Today Network -33.3% Sun TV -36.2% Zee News -40.5% Zee Entertainment -43.9% Jagran Prakashan -44.8% Info Edge -49.0% Navneet Publications -55.0% HT Media -56.8% PVR limited -57.6% Mid-day Multimedia -58.4% K Sera Sera Productions -59.2% Mukta Arts -62.9% Deccan Chronicle -64.3% Entertainment Network india -66.0% Crest Animation -67.3% Pritish Nandy Communications -67.8% UTV Software Communications -68.5% Adlabs Films -74.0% NDTV -76.4% Balaji Telefilms -81.8% Prime Focus -89.0% Northgate Technologies -94.5% Pyramid Saimira Theatre -100% -80% -60% -40% -20% 0% % Share price change (12 months to 16th April 2009) © Heernet Ventures Limited. All Rights Reserved
  6. 6. India Media Monitor Data Snapshot Radio audience share analysis Audience share data from Week 11 (2009) Delhi Mumbai Channel Broadcaster % Share Channel Broadcaster % Share Radio Mirchi ENIL 26.0% Red FM Sun TV, NDTV, Value labs 18.3% AIR FM Gold All India Radio 16.1% Radio Mirchi ENIL 16.3% Fever FM HT Music 13.7% Big FM Adlab Films 14.4% Radio City Music Broadcast Private Ltd 8.5% Air FM Gold All India Radio 12.5% Radio One Mid-Day Multimedia 7.1% Radio City Music Broadcast Private Ltd 12.1% Red FM Sun TV, NDTV, Value labs 8.4% Fever FM HT Music 8.8% Big FM Adlab Films 6.6% Radio One Mid-Day Multimedia 7.1% Hit FM Clear Media 3.5% Air Rainbow All India Radio 3.2% AIR Rainbow All India Radio 3.4% Akashvani All India Radio 2.9% Meow Radio Today Broadcasting Ltd 4.9% Meow Radio Today Broadcasting Ltd 2.6% Vivid Bharti All India Radio 1.5% Vivid Bharti All India Radio 1.8% Akashvani All India Radio 0.3% Bengaluru Kolkata Channel Broadcaster % Share Channel Broadcaster % Share Big FM Adlab Films 23.6% Radio Mirchi ENIL 19.3% Radio Mirchi ENIL 17.6% Big FM Adlab Films 16.6% Air FM Rainbow All India Radio 11.5% Friends FM Ananda offset 13.6% Radio One Mid-Day Multimedia 10.2% Fever FM HT Music 7.6% S FM Udaya TV 9.7% Amaar FM Hitz fm 8.8% Radio City Music Broadcast Private Ltd 8.5% Red FM Sun TV, NDTV, Value labs 7.9% Fever FM HT Music 8.7% Radio One Mid-Day Multimedia 7.6% Vivid Bharti All India Radio 4.1% Meow Radio Today Broadcasting Ltd 6.2% Radio Indigo India Radio Ventures 4.1% Air Rainbow All India Radio 4.8% Gyan Vani All India Radio 1.3% Air FM Gold All India Radio 3.0% Akashvani All India Radio 0.6% Akashvani All India Radio 2.1% Power FM India fm 1.5% Vivid Bharti All India Radio 1.0% © Heernet Ventures Limited. All Rights Reserved
  7. 7. India Media Monitor Published by: Heernet ventures limited London UK, Gurgaon India Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 Web:, © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet ventures limited and its directors do not accept any liability for any errors or omissions within this report. Unless specified, the views expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this report can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation. © Heernet Ventures Limited. All Rights Reserved