China Media Monitor (Issue 2)


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A fortnightly newsletter covering developments in the Chinese media industry. The newsletter is free and is also available for download at is a leading website providing information and analysis on the global media industry.

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China Media Monitor (Issue 2)

  1. 1. China Media Monitor | Fortnightly newsletter on the China Media industry | Issue No. 2, Published 4th May 2009 | Published by Heernet Ventures Limited ( | News China Digital TV subscribers expected to reach 80.0 million in 2009 Hunan TV plans to launch television channel in Hong Kong China set up rules for foreign financial information providers Wenhui-Xinmin United Press Group launches live news broadcasting service Perfect World and Runic Games form publishing agreement Shanda Online and Razer form partnership Hollywood Reporter form partnership with SAFRT and China Film Group form partnership China Unicom launches 3G services under the Brand “Wo” Data Share price performance Chinese media market coverage Heernet Ventures publishes this newsletter as part of its research coverage of the Chinese media industry. You can access more research on the Chinese media industry from our research website at If you are a media company or financial investor seeking growth opportunities in the Chinese media industry, we can assist you to ensure that you are successful in identifying and executing the best opportunities. With dedicated teams in both Europe and Asia, we are well placed to provide ‘on the ground’ assistance and support. We can help you understand the structure of the Chinese media industry and the key challenges that exist for foreign investors. We can also assist with deep analysis of key industry segments and assist you in both identifying and negotiating with suitable, local companies. For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on 1/6 © Heernet Ventures Limited 2009
  2. 2. China Media Monitor News Media provider, China Satellite Communications Corporation. China Satellite Communications Corporation is one of China’s leading telecom operators; it is a subsidiary of China Digital TV subscribers expected to reach China Aerospace Science and Technology Corporation 80.0 million in 2009 (CASC). Date 29 April, 2009 Government forecasts estimate that the number of digital Hollywood Reporter form a partnership with television subscribers will increase to 80 million by end SAFRT 2009 (Source: China Electronic Chamber of Commerce). Date 27 April 2009 The government is pushing for digital terrestrial television to The film industry trade magazine, Hollywood Reporter has be available nationwide by 2012. formed a content licensing partnership with Zong Yi magazine. The latter is owned by the State Administration Hunan TV plans to launch television channel in of Radio, Film and Television (SARFT). Through the Hong Kong partnership, Hollywood Reporter has licenced its content to Zong Yi magazine on an exclusive basis. Zong Yi is a Date 21 April, 2009 fortnightly entertainment trade magazine with a circulation Television broadcasting group, Hunan Satellite Television is of approximately 50,000. launching a Pay TV channel in Hong Kong; it is its first channel outside China. The company has plans to expand distribution to other Asian countries including Singapore, SEEC Media Group Limited declared its annual Malaysia, Phillippines, Indonesia, Vietnam, Japan and South financial results for the year 2008 Korea. Date 24 April, 2009 The leading Chinese advertising media company, SEEC China set up rules for foreign financial information Media Group, announced its annual results (year ended providers December 2008). The company increased revenues by 65% to HK$ 307.2 million but made a net loss of HK$ 14.4 Date 30 April 2009 million. The Chinese government has issued new regulations for foreign financial information providers (such as Thomson HK$ (000') 2007 2008 % Change Reuters, Bloomberg and Dow Jones). According to the new Advertising income 175,179 276,683 57.9 regulations, foreign financial information providers will not Books and Magazines sales 11,312 30,493 169.6 be allowed to operate newsgathering operations or agencies Total Revenue 186,491 307,176 64.7 in China. The regulations make a distinction between news EBITDA 20,936 7,825 -62.6 content that can be carried by traditional news agencies and Net Profit/Loss 6,141 -14,354 that offered by financial information providers. Source: company website Wenhui-Xinmin United Press Group launches live Peoples Daily launches new English language news broadcasting service newspaper Date 29 April 2009 Date 21 April 2009 Shanghai-based newspaper publishing group, Wenhui- Communist Party controlled People’s Daily has launched a Xinmin United Press Group has launched a live news new English language newpaper, The Global Times. It is the broadcasting service through its website, The second English language national newspaper in the country. service is offered in partnership with the satellite service © Heernet Ventures Limited. All Rights Reserved
  3. 3. China Media Monitor Beijing Media Corporation Limited declared its Shanda Online and Razer form partnership annual financial results for the year 2008 Date 22 April, 2009 Date 24 April, 2009 Shanda Online Holdings Limited, a wholly owned The leading Chinese media Group, Beijing Media subsidiary of Shanda Interactive Entertainment Ltd and Corporation Limited announced its annual financial results Razer, announced a partnership to promote Razer’s gaming for the year 2008. The company increased revenues by 29% and lifestyle peripherals in China. to CNY 1,081.1 million and net profit by 244.2% generating CNY 34.5 million. and China Film Group form partnership CNY (000) 2007 2008 % Change Date 20 April 2009 Total Revenue 837,767 1,081,116 29.0 EBIT 61,480 80,954 31.7 Online video website, and state controlled film EBITDA 67,840 86,635 27.7 enterprise group, China Film Group Corporation have formed a partnership to jointly invest in online media video Net Profit 10,885 37,463 244.2 Source: company website programmes. also formed partnership with and to offer video and music contents. Internet Taobao and UNIQLO form e-commerce partnership Telecoms Date 23 April, 2009 Taobao, an e-commerce company operated by formed a partnership with UNIQLO to launch the online China launches trial operation of mobile number retailing of UNIQLO’s casual wear products in China. portability UNIQLO is a casual wear brand of an apparel retail group, Date 30 April 2009 Fast Retailing Co. Ltd. UNIQLO will form a virtual store China’s Ministry of Industry and Information, through on Hainan Provincial Administration of Communication, has launched the trial operations of mobile number portability in Hainan region. TripAdvisor launches Date 23 April 2009 TripAdvisor, the leading tourism review website has China Unicom launches 3G services under the launched its chinese website, Brand “Wo” offers local and hotels information and reviews to Chinese Date 27 April 2009 travellers. It offers data and reviews of about 18,000 chinese China Unicom, a leading telecom operator, has launched its hotels. The website also provides additional services like 3G service brand, WO. The brand targets business people pay-per-click advertising and display advertising to online and young professionals. The operator has constructed travel agencies, hotels, restaurants and airline companies. WCDMA networks in Tier 1 cities including Beijing and Shanghai. The company plans to complete the construction of WCDMA networks in 55 cities by May 2009. It will Perfect World Co., Ltd and Runic Games, Inc enter formally launched the service in the country from into publishing agreement September, 2009. Date 22 April, 2009 Perfect World Co., an online game developer in China and Runic Games, Inc, an entertainment software developer in the USA has entered into an agreement to publish Torchlight, an MMOG (massively multiplayer online role- playing game) in China. © Heernet Ventures Limited. All Rights Reserved
  4. 4. China Media Monitor China Mobile acquires 12% stake in Far EasTone Telecommunications China Telecom to invest CNY 26.0 billion in Date 29 April 2009 Shanghai in next 2 years The leading Chinese telecoms operator, China Mobile has Date 28 April 2009 acquired a 12% stake in the Taiwanese operator, Far China Telecom has formed an agreement with the Shanghai EasTone Telecommunications for a consideration of HK$ municipal government to invest CNY 26.0 billion over the 4.1 billion. next 2 years to construct telecoms infrastructure. China’s mobile subsbcribers base reaches 670.3 China Unicom plans to invest CNY 15.0 billion in million in Q1 2009 next 5 years in Central China Date 24 April 2009 Date 21 April 2009 According to Ministry of Industry and Information China Unicom has signed a cooperation agreement with the Technology, China has approximately 670.3 million mobile government of Central China’s Hunan Province to invest subscribers at the end of Q1 2009. The mobile subscriber CNY 15.0 billion over the next 5 years to construct telecoms base has increased by 29.1 million subscribers over the past infrastructure in the region. 12 months. Fixed line subscribers declined to 335.3 million. Mobile penetration rate has increased to 50.7% and fixed line penetration rate has declined to 25.3%. For access to information and analysis on the global media industry, visit The website offers free profiles of over 1,000 media companies worldwide and regularly updated industry research and data. G2Mi also carries information on a wide range of detailed industry reports on key growth segments of the global media industry. For information on G2Mi (including advertising opportunities): Please call +44 (0) 208 180 7223. To subscribe to this newsletter for free, please register at © Heernet Ventures Limited. All Rights Reserved
  5. 5. China Media Monitor Share Price data Company name Reuters Bloomberg Currency Current % Change Code Code price 1 mth 6 mth 12 mth Diversified Media Sing Tao News Corporation Limited 1105.HK 1105:HK HK$ 0.33 8.20 -4.35 -72.27 TOM Group 2383.HK 2383:HK HK$ 0.38 10.00 60.42 -18.09 Broadcasting Hunan TV & Broadcast Intermediary 000917.SZ 000917:CH CNY 16.35 -2.25 89.24 -14.35 Phoenix Satellite Television Holdings 2008.HK 2008:HKG HK$ 1.06 47.22 68.25 -7.02 Shaanxi Broadcast & TV Network 600831.SS 600831:SHH CNY 9.35 1.63 62.05 -32.31 Publishing Ming Pao Enterprise Corp Ltd 0685.HK 685:HK HK$ 1.09 -11.38 -12.80 -58.71 Next Media Limited 0282.HK 282:HKG HK$ 1.03 27.16 -20.16 -64.73 Internet Baidu BIDU.O BIDU:US US$ 232.90 34.63 9.04 -36.30 Alibaba 1688.HK 1688:HK HK$ 9.20 28.13 113.95 -36.11 i-Cable Communications 1097.HK 1097:HK HK$ 0.61 19.61 38.64 -52.71 Shanda Interactive Entertainment Ltd SNDA.O SNDA:US US$ 47.83 29.94 79.95 39.49 Sina Corporation SINA.O SINA:US US$ 28.01 22.74 -13.52 -39.37 Inc. SOHU.O SOHU:US US$ 52.15 30.05 -2.08 -24.56 Tencent Holdings Limited 0700.HK 700:HK HK$ 69.00 20.00 30.93 33.85 Online Gaming China Mass Media International Advertising Corporation CMM.P CMM:US US$ 3.11 72.89 -29.87 -84.44 Giant Interactive group Inc GA.N GA:US US$ 8.27 21.08 24.55 -49.20 Kingsoft Corporation Limited 3888.HK 3888:HK HK$ 3.53 8.62 93.96 10.31 NetDragon Websoft Inc. 0777.HK 777:HK HK$ 5.23 27.87 78.50 -55.75 Outdoor Advertising Clear Media 0100.HK 100:HK HK$ 2.34 31.46 103.48 -64.92 VisionChina Media VISN.O VISN:US US$ 5.37 -17.64 -48.95 -63.59 © Heernet Ventures Limited. All Rights Reserved
  6. 6. China Media Monitor Published by: Heernet ventures limited London UK Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 Web:, © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this publication is correct at the time of publication. Heernet ventures limited and its directors do not accept any liability for any errors or omissions within this publication. Unless specified, the views expressed in this publication are purely those of the author. The content of this publication does not in anyway constitute investment advice or investment recommendations. Heernet Ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this publication can not be reproduced without the written permission of the author. © Heernet Ventures Limited. All Rights Reserved