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G2 Crowd just released the first-ever crowdsourced rankings of 13 social media management products based on 350 user reviews. The Grid℠, G2 Crowd’s software recommendation engine, factors in customer satisfaction reported by users and vendor scale determined from social and public data to rank products.
HootSuite earned Leader status based on its high scale scores and the highest customer satisfaction rating reported by users; TweetDesk was also named a Leader. High Performers – which also received high customer satisfaction scores but have lower scale scores – include Sprout Social, GroSocial, AgoraPulse, and Sendible.
With a social media management tool, marketing departments, organizations and individual users can publish to various social media platforms; users can manage multiple accounts across multiple channels. Many social media products now offer monitoring and analytics features in addition to publishing capabilities. Overall, reviewers reported an 81% rate of satisfaction with the social marketing features of their social media platform; users were most satisfied with the tools' social sharing features (88% rate of satisfaction) and least satisfied with the social advertising capabilities (70% rate of satisfaction).