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Best marketing automation software


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More than 800 marketing professionals shared their experiences with the marketing automation product they use on G2 Crowd; new rankings highlight how 15 products scored. The Grid℠, G2 Crowd’s software recommendation engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Act-On, HubSpot, Marketo (MKTO), Oracle Eloqua (ORCL) and Pardot (CRM) earned Leader status based on the high customer satisfaction rating reported by users and the vendors' high market presence. High Performers – which also received high customer satisfaction scores but have smaller market presence – include Net-Results, ONTRAPORT, SalesFUSION and Genoo.

The infographic highlights some of the key data points generated by the user reviews and vendor analysis, and our Grid℠ report for marketing automation has more in-depth information on each product and how it stacks up.

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Best marketing automation software

  1. 1. BEST MARKETING AUTOMATION SOFTWARE | SPRING 2014 G2 CROWD GRID℠ FOR MARKETING AUTOMATION LeadersContenders High PerformersNiche Market Presence SOCIAL SIGNALS Marketo Pardot ONTRAPORT Net-Results SalesFUSION Genoo Sales Engine International CallidusCloud InfusionSoft Silverpop Adobe Campaign Act-On Teradata IMM Satisfaction USER REVIEWS Eloqua CUSTOMER SATISFACTION (0-100) 95 HUBSPOT 87 ACT-ON 77 ONTRAPORT 75 SALESFUSION 86 PARDOT 85 MARKETO 75 NET-RESULTS 82 ELOQUA 50 CALLIDUSCLOUD 26 SILVERPOP 90-100% 80-89% 65-79% SMALL MIDMARKET ENTERPRISE AVERAGE TIME TO GO LIVE 1.1 MONTHS 1.5 MONTHS 2.9 MONTHS AVERAGE TIME TO ROI 7 MONTHS 10 MONTHS 12 MONTHS TIME TO RESULTS RATE OF SATISFACTION Sending Outbound Emails Automated Email Responses 89% HIGHEST RATED FEATURES RATE OF SATISFACTION SEO / Keyword Analytics72% LOWEST RATED FEATURE NUMBER OF REVIEWS 255 61 40 44 63 130 36 90 25 24 HOW LIKELY ARE USERS TO RECOMMEND THE PRODUCT? 57 SALESFUSION ATLANTA GA, USA 806 HUBSPOT CAMBRIDGE MA, USA 261 ACT-ON BEAVERTON OR, USA 60 ONTRAPORT SANTA BARBARA CA, USA 13,414 SALESFORCE SAN FRANCISCO CA, USA 651 MARKETO SAN MATEO CA, USA 21 NET-RESULTS GOLDEN CO, USA 124,124 ORACLE REDWOOD SHORES CA, USA 583 SILVERPOP ATLANTA GA, USA VENDOR LOCATION & NUMBER OF EMPLOYEES according to LinkedIn 629 CALLIDUS SOFTWARE PLEASANTON CA, USA THE GRID℠ FOR MARKETING AUTOMATION The Grid℠, G2 Crowd’s software recommendation engine, ranks products based on customer satisfaction reported in user reviews and vendor market presence determined from social and public data, including vendor size, market share, and social impact. More than 800 marketing professionals reviewed the marketing automation software they use to help determine the rankings in this release of the Grid. AVERAGE 84% NOTE: Only products with 20+ reviews are highlighted in the infographic.