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PERSONAL BRAND EXPLORATION
McCauley Bullock-Womble
Project & Portfolio I: Week 1
01, 07, 2023
Professional athlete in snowboarding and wakeboarding
Sponsored athlete in both wakeboarding and snowboarding
Member US Snowboard Team
Pro Tour and WorldCup Competitor
Full Sail University Sports Marketing and Digital Media
Videography and editing and production for sports marketing
Photography and videography production for digital media
Content production for social media and blog sites.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Professional athlete- Assess performance following athletic
competition, identifying strengths and weaknesses and making
adjustments to improve future performance.
• Athlete manager- Negotiate with managers, promoters, union officials,
and other persons for the athlete
• Brand Marketing/athlete brand development-Identify, develop, or
evaluate marketing strategy.
BRAND ARCHETYPE - My
archetype is HERO, Warrior, Champion
and Victor. I go about work more driven
and passionate about what I do. I want
my work to show the type of person I
am and make it flawless
Athlete for Snow and Water Sports Industry
Videographer and Content Creator
Picture Relevant
to Your Industry
Goes Here
Corporate Sponsors/Brand Managers
TARGET AUDIENCE
Philippe Zarif
Outreach Plan:
• Perform well at contests.
• Social media or in person at an elite level contest.
• I would keep in contact with them to build a relationship,
preferably try to reach out every month.
PROFILE
PICTURE [Team Manager] at [RedBull]
Bob Moore
Outreach Plan:
• Perform well at contests and have a good social media
following.
• Social media or in person at an elite level contest.
• A few times a month to see what brand deals I have
received and keep in touch.
PROFILE
PICTURE [Athlete Agent] at
[Wasserman]
Fynn Bullock (Me) Outreach Plan:
• They reach out to me about a contract for my sports.
• Email or Text.
• Every other week to make sure I am completing
contract needs and doing all I can for the company.
PROFILE
PICTURE [Athlete] at [ Billabong ]
GOALS
Short Term: (Immediately After Graduation, 2023)
• Athlete- ProTour Overall.
‣ This is for my 2023-24 Wakeboard season. I am
on track to make this happen this summer. This
will happen from winning contests and putting a
bit more strategy into my runs.
Mid Term: (2024)
• X-Games GOLD.
‣ To win multiple X-Games Gold medals. I am on
track for my first X-Games appearance in 2024.
This will happen from riding well and being at the
top of my game.
Long Term: (2026 & 2030)
• 2026/2030 Winter Olympics Gold.
‣ 2026 Winter Olympics Gold. I am on the U.S.
Olympic Snowboard team and am on track for
gold in 2026 and 2030 Olympic Games. This will
happen from me doing well at the qualifier events
and making a quota spot for the games.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Athlete Expert
SOFT
HARD
Novice / Adept / Expert
Attention to detail Novice / Adept / Expert
Organization Novice / Adept / Expert
Communication Novice / Adept / Expert
Stress Tolerant
SOFT
HARD
Novice / Adept / Expert
Perseverance Novice / Adept / Expert
Relationship Building Novice / Adept / Expert
Mindfulness Novice / Adept / Expert
I help People follow their dreams by
following mine.
[WHO?] [WHAT?] [HOW?]
PROMISE
CREDENTIALS
Work Experience:
• U.S. Snowboard Team
• Sponsored Athlete- ThirtyTwo, Liquid
Force, Billabong, Gopro, RedBull, Jones
Snowboards, Etnies Shoes.
• 41.7K followers on Instagram
• 14 years of snowboard and wakeboard
experience
Education:
• BA- Spanish from Valencia (2024)
• Sports marketing and digital media, B.S., Full Sail University (Exp. 2024)
Awards:
• 2020 PWT Rookie of the year
• 2020 Burton U.S. Open Champion
• 2022 Junior Worlds 3rd
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Chris Corning
Industry Experience:
• 8 Years of snowboard experience
Education:
• Eagle Highschool
Leadership Experience:
• A 2x Olympian
• Hard worker, pushes himself to be his best self
Skills and Proficiencies:
• Professional Snowboarder - Rockstar Energy Drink,
Never Summer Snowboards, Flux, Holiday outerwear
• Chef (Hobby)
• Deals well under pressure in contests
Fynn Bullock
Overall Online Presence:
• 26.7K Instagram Followers, Has a professional logo, 8
out of 10 for headshot professionalism. Doesn’t share
much about him, Shows all of his accolades and
sponsors. Content is all of his sports, Yes, lots of
Articles Mostly just instagram but does have
Facebook,Yes, but LinkedIn is now outdated.
• Grade: Average, 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 14 Years of Snowboard and
Wakeboard experience
Education:
• HomeSchool Highschool (2020), BA- Spanish and BS-
Sports Marketing (2024)
Leadership Experience:
• Helps the younger generation to be stoked on the sport
and loving what they do while progressing.
• Driven and stops at nothing until the goal is reached.
Skills and Proficiencies:
• Professional Snowboarder - Redbull, Thirtytwo, Jones
Snowboards.
• Professional Wakeboarder- Liquidforce, Redbull,
Etnies, Billabong
• Determination
Overall Online Presence:
• 41.6K Instagram Followers, Has a self made logo, could be better,
10 out of 10, I have a very professional Headshot that expresses
me. Has all of my Sponsors for Wake and Snow. All of my content
is of my sports,Yes, lots of articles (Chris does have more),
Youtube. I also have a Facebook but rarely use it, Yes, and
LinkedIn is up to date.
• Grade: Superior , 90 out of 100
COMPETITION
Cory Teunissen
Noteworthy Experience:
• 2022 PWT overall champion
• 2022 Nautique Overall champion
Fynn Bullock
HEADSHOT HEADSHOT
Industry Experience:
• 15 Years of Wakeboard Experience
Education:
• Middleschool
Skills and Proficiencies:
• Professional Wakeboarder - Redbull, Hyperlite,
Billabong, Nautique
• Good under pressure
• Does well in contest
Overall Online Presence:
• 55.9K instagram Followers, Does not have a logo or
banner image, 10 out of 10, he has a very professional
headshot, Shows his sports and accolades,Yes, not a
ton though, Snapchat, No, He does not have a LinkedIn
• Grade: In between Average Superior, 85 out of 100
Industry Experience:
• 14 Years of Snowboard and
Wakeboard experience
Education:
• HomeSchool Highschool (2020), BA- Spanish and
BS- Sports Marketing (2024)
Leadership Experience:
• Helps the younger generation to be stoked on the sport
and loving what they do while progressing.
• Driven and stops at nothing until the goal is reached.
Skills and Proficiencies:
• Professional Snowboarder - Redbull, Thirtytwo, Jones
Snowboards.
• Professional Wakeboarder- Liquidforce, Redbull,
Etnies, Billabong
• Determination
Overall Online Presence:
• 41.6K Instagram Followers, Has a self made logo, could be better,
10 out of 10, I have a very professional Headshot that expresses
me. Has all of my Sponsors for Wake and Snow. All of my content
is of my sports,Yes, lots of articles (Chris does have more),
Youtube. I also have a Facebook but rarely use it, Yes, and
LinkedIn is up to date.
• Grade: Superior , 90 out of 100
BRAND POSITION
•As an elite level, world class athlete in both water and
snow sports, my brand will cover a larger spectator
base that a single sport athlete. My work ethic,
communication skills and sports marketing
background sets me apart from fellow athletes and I
can bring a larger audience to sponsors.
“FYNN_TASTIC”
NETWORKING &
MARKETING
Industry Events & Organizations
• Ride with the Pros Stop 2
‣ France 27 / 28th May
• Ride with the Pros Stop 3
‣ Germany stop 1, 1 / 2nd July
• Ride with the Pros Stop 4
‣ Germany stop 2, 8 / 9th July
Digital Marketing
• Primary Content: I produce professional videos of my riding in
both sports. Social media helps me grow my personal brand
by giving me the option to share my skills with the world and
potential sponsors.
• Primary Tools:I use instagram and Youtube. I post on
instagram at least one hard post and 2-3 stories per day.
Youtube I usually post 2 Sundays per month.
• Website: I will be able to update it with all of my current and
future accolades. I can also promote my social media to more
fans that may have not found my content on instagram yet.
PROFESSIONAL DEVELOPMENT
Mentor
• A coach and Filmer. They should be able to ride
and know how to use a camera well. I want them
to have the same vision that I have. I already have
a coach and Filmer. Est 2012
Formal Education
• BA- Spanish , Valencia by the end of 2024
• BS- Sports marketing and digital media, Fullsail by
2024
Technical Skills
• Commit to my goals of making the 2026 Olympics
- U.S. Snowboard team,Feb 2026
• Win my first World Cup - FIS , January 2023
Soft Skills
• Build my people skills - Fynn Bullock Brand, Jan
2023
• Stay Motivated and Concentrated -Fynn Bullock
Brand, Jan- Dec 2023 and beyond
Fynn Bullock
As an elite-level athlete, I will use my online presence, innovative
video content, event exposure, and worldwide travel to promote your
brand. By combining my athletic skills, communication skills and
online following, I will use positive influence to promote and
grow with your company.
A single sport athlete with minimal knowledge of
marketing and brand enhancement will not drive new
business to corporate sponsors. With a strong online
presence and strong content production, I will grow your
brand with me.
REFERENCES
O*Net. (27-2021).
Athletes and Sports Competitors
https://www.onetonline.org/link/summary/27-2021.00
Baylis, Chris (December 2022) Sponsorship for Athletes: Everything You Need to Know.
https://sponsorshipcollective.com/sponsorship-for-athletes-everything-you-need-to-know/
Corning,Chris. (2020)
Linkedin page
https://www.linkedin.com/feed/
https://www.linkedin.com/
https://www.onetonline.org/
Unknown (January 2023) Sports Marketing: Salary and Responsibilities
https://www.sports-management-degrees.com/job-profiles/sports-marketing/
https://www.onetonline.org/
Unknown (December 2020). The Ten Most Influential Riders of the Decade.
https://www.wakeboardingmag.com/story/news/the-ten-most-influential-riders-of-the-decade/
US SKI & SNOWBOARD, (01-02-23).
Jobs https://usskiandsnowboard.org/about/careers
US Bureau of Statistics (January 2023), Athletes and Sports Competitors
.https://www.bls.gov/ooh/entertainment-and-sports/athletes-and-sports-competitors.htm
https://www.ziprecruiter.com/

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My personal brand

  • 1. PERSONAL BRAND EXPLORATION McCauley Bullock-Womble Project & Portfolio I: Week 1 01, 07, 2023
  • 2. Professional athlete in snowboarding and wakeboarding Sponsored athlete in both wakeboarding and snowboarding Member US Snowboard Team Pro Tour and WorldCup Competitor Full Sail University Sports Marketing and Digital Media Videography and editing and production for sports marketing Photography and videography production for digital media Content production for social media and blog sites. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Professional athlete- Assess performance following athletic competition, identifying strengths and weaknesses and making adjustments to improve future performance. • Athlete manager- Negotiate with managers, promoters, union officials, and other persons for the athlete • Brand Marketing/athlete brand development-Identify, develop, or evaluate marketing strategy. BRAND ARCHETYPE - My archetype is HERO, Warrior, Champion and Victor. I go about work more driven and passionate about what I do. I want my work to show the type of person I am and make it flawless Athlete for Snow and Water Sports Industry Videographer and Content Creator Picture Relevant to Your Industry Goes Here
  • 4. Corporate Sponsors/Brand Managers TARGET AUDIENCE Philippe Zarif Outreach Plan: • Perform well at contests. • Social media or in person at an elite level contest. • I would keep in contact with them to build a relationship, preferably try to reach out every month. PROFILE PICTURE [Team Manager] at [RedBull] Bob Moore Outreach Plan: • Perform well at contests and have a good social media following. • Social media or in person at an elite level contest. • A few times a month to see what brand deals I have received and keep in touch. PROFILE PICTURE [Athlete Agent] at [Wasserman] Fynn Bullock (Me) Outreach Plan: • They reach out to me about a contract for my sports. • Email or Text. • Every other week to make sure I am completing contract needs and doing all I can for the company. PROFILE PICTURE [Athlete] at [ Billabong ]
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Athlete- ProTour Overall. ‣ This is for my 2023-24 Wakeboard season. I am on track to make this happen this summer. This will happen from winning contests and putting a bit more strategy into my runs. Mid Term: (2024) • X-Games GOLD. ‣ To win multiple X-Games Gold medals. I am on track for my first X-Games appearance in 2024. This will happen from riding well and being at the top of my game. Long Term: (2026 & 2030) • 2026/2030 Winter Olympics Gold. ‣ 2026 Winter Olympics Gold. I am on the U.S. Olympic Snowboard team and am on track for gold in 2026 and 2030 Olympic Games. This will happen from me doing well at the qualifier events and making a quota spot for the games.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Athlete Expert SOFT HARD Novice / Adept / Expert Attention to detail Novice / Adept / Expert Organization Novice / Adept / Expert Communication Novice / Adept / Expert Stress Tolerant SOFT HARD Novice / Adept / Expert Perseverance Novice / Adept / Expert Relationship Building Novice / Adept / Expert Mindfulness Novice / Adept / Expert
  • 7. I help People follow their dreams by following mine. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: • U.S. Snowboard Team • Sponsored Athlete- ThirtyTwo, Liquid Force, Billabong, Gopro, RedBull, Jones Snowboards, Etnies Shoes. • 41.7K followers on Instagram • 14 years of snowboard and wakeboard experience Education: • BA- Spanish from Valencia (2024) • Sports marketing and digital media, B.S., Full Sail University (Exp. 2024) Awards: • 2020 PWT Rookie of the year • 2020 Burton U.S. Open Champion • 2022 Junior Worlds 3rd Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Chris Corning Industry Experience: • 8 Years of snowboard experience Education: • Eagle Highschool Leadership Experience: • A 2x Olympian • Hard worker, pushes himself to be his best self Skills and Proficiencies: • Professional Snowboarder - Rockstar Energy Drink, Never Summer Snowboards, Flux, Holiday outerwear • Chef (Hobby) • Deals well under pressure in contests Fynn Bullock Overall Online Presence: • 26.7K Instagram Followers, Has a professional logo, 8 out of 10 for headshot professionalism. Doesn’t share much about him, Shows all of his accolades and sponsors. Content is all of his sports, Yes, lots of Articles Mostly just instagram but does have Facebook,Yes, but LinkedIn is now outdated. • Grade: Average, 80 out of 100 HEADSHOT HEADSHOT Industry Experience: • 14 Years of Snowboard and Wakeboard experience Education: • HomeSchool Highschool (2020), BA- Spanish and BS- Sports Marketing (2024) Leadership Experience: • Helps the younger generation to be stoked on the sport and loving what they do while progressing. • Driven and stops at nothing until the goal is reached. Skills and Proficiencies: • Professional Snowboarder - Redbull, Thirtytwo, Jones Snowboards. • Professional Wakeboarder- Liquidforce, Redbull, Etnies, Billabong • Determination Overall Online Presence: • 41.6K Instagram Followers, Has a self made logo, could be better, 10 out of 10, I have a very professional Headshot that expresses me. Has all of my Sponsors for Wake and Snow. All of my content is of my sports,Yes, lots of articles (Chris does have more), Youtube. I also have a Facebook but rarely use it, Yes, and LinkedIn is up to date. • Grade: Superior , 90 out of 100
  • 10. COMPETITION Cory Teunissen Noteworthy Experience: • 2022 PWT overall champion • 2022 Nautique Overall champion Fynn Bullock HEADSHOT HEADSHOT Industry Experience: • 15 Years of Wakeboard Experience Education: • Middleschool Skills and Proficiencies: • Professional Wakeboarder - Redbull, Hyperlite, Billabong, Nautique • Good under pressure • Does well in contest Overall Online Presence: • 55.9K instagram Followers, Does not have a logo or banner image, 10 out of 10, he has a very professional headshot, Shows his sports and accolades,Yes, not a ton though, Snapchat, No, He does not have a LinkedIn • Grade: In between Average Superior, 85 out of 100 Industry Experience: • 14 Years of Snowboard and Wakeboard experience Education: • HomeSchool Highschool (2020), BA- Spanish and BS- Sports Marketing (2024) Leadership Experience: • Helps the younger generation to be stoked on the sport and loving what they do while progressing. • Driven and stops at nothing until the goal is reached. Skills and Proficiencies: • Professional Snowboarder - Redbull, Thirtytwo, Jones Snowboards. • Professional Wakeboarder- Liquidforce, Redbull, Etnies, Billabong • Determination Overall Online Presence: • 41.6K Instagram Followers, Has a self made logo, could be better, 10 out of 10, I have a very professional Headshot that expresses me. Has all of my Sponsors for Wake and Snow. All of my content is of my sports,Yes, lots of articles (Chris does have more), Youtube. I also have a Facebook but rarely use it, Yes, and LinkedIn is up to date. • Grade: Superior , 90 out of 100
  • 11. BRAND POSITION •As an elite level, world class athlete in both water and snow sports, my brand will cover a larger spectator base that a single sport athlete. My work ethic, communication skills and sports marketing background sets me apart from fellow athletes and I can bring a larger audience to sponsors. “FYNN_TASTIC”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Ride with the Pros Stop 2 ‣ France 27 / 28th May • Ride with the Pros Stop 3 ‣ Germany stop 1, 1 / 2nd July • Ride with the Pros Stop 4 ‣ Germany stop 2, 8 / 9th July Digital Marketing • Primary Content: I produce professional videos of my riding in both sports. Social media helps me grow my personal brand by giving me the option to share my skills with the world and potential sponsors. • Primary Tools:I use instagram and Youtube. I post on instagram at least one hard post and 2-3 stories per day. Youtube I usually post 2 Sundays per month. • Website: I will be able to update it with all of my current and future accolades. I can also promote my social media to more fans that may have not found my content on instagram yet.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • A coach and Filmer. They should be able to ride and know how to use a camera well. I want them to have the same vision that I have. I already have a coach and Filmer. Est 2012 Formal Education • BA- Spanish , Valencia by the end of 2024 • BS- Sports marketing and digital media, Fullsail by 2024 Technical Skills • Commit to my goals of making the 2026 Olympics - U.S. Snowboard team,Feb 2026 • Win my first World Cup - FIS , January 2023 Soft Skills • Build my people skills - Fynn Bullock Brand, Jan 2023 • Stay Motivated and Concentrated -Fynn Bullock Brand, Jan- Dec 2023 and beyond
  • 14. Fynn Bullock As an elite-level athlete, I will use my online presence, innovative video content, event exposure, and worldwide travel to promote your brand. By combining my athletic skills, communication skills and online following, I will use positive influence to promote and grow with your company. A single sport athlete with minimal knowledge of marketing and brand enhancement will not drive new business to corporate sponsors. With a strong online presence and strong content production, I will grow your brand with me.
  • 15. REFERENCES O*Net. (27-2021). Athletes and Sports Competitors https://www.onetonline.org/link/summary/27-2021.00 Baylis, Chris (December 2022) Sponsorship for Athletes: Everything You Need to Know. https://sponsorshipcollective.com/sponsorship-for-athletes-everything-you-need-to-know/ Corning,Chris. (2020) Linkedin page https://www.linkedin.com/feed/ https://www.linkedin.com/ https://www.onetonline.org/ Unknown (January 2023) Sports Marketing: Salary and Responsibilities https://www.sports-management-degrees.com/job-profiles/sports-marketing/ https://www.onetonline.org/ Unknown (December 2020). The Ten Most Influential Riders of the Decade. https://www.wakeboardingmag.com/story/news/the-ten-most-influential-riders-of-the-decade/ US SKI & SNOWBOARD, (01-02-23). Jobs https://usskiandsnowboard.org/about/careers US Bureau of Statistics (January 2023), Athletes and Sports Competitors .https://www.bls.gov/ooh/entertainment-and-sports/athletes-and-sports-competitors.htm https://www.ziprecruiter.com/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.