UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv
      Web TV and Transmedia Research and Reports
ABOUT UK WEB SHOWS NOW



      “Far-sighted indies are already carving a new niche in Web-only
    content, as the report...
In the report                          Who should read this?
   Covers British original Web TV and           Business de...
Full Media Coverage




“As traditional TV funding comes under threat, the Web offers a way forward.
Far-sighted indies ar...
Sample Pages from UK Web Shows Now

        Web series business profile – The Secret World Of Sam King

Drama series about...
Sam King screenshots




    Sam King on Bebo (top) and Sony Ericsson sponsor page


UK Web Shows Now © Futurescape Ltd 20...
Sample Pages from UK Web Shows Now

DIGITAL STRATEGY: SUPER-INDIES INVEST IN ONLINE
PRODUCTION

Start-ups

Futurescape’s f...
Sample Pages from UK Web Shows Now

PRODUCTION TRENDS

Which production companies are in the market?

Although Web show pr...
Table of Contents – UK Web Shows Now


INTRODUCTION                                                                  8
 N...
DIGITAL STRATEGY: SUPER-INDIES INVEST IN ONLINE PRODUCTION                    29

Start-ups
 Table: Web production compan...
   Year Dot
   Central Station
   4IP Digital Production Fund
   Children’s multimedia content fund

Social networking...
Mobile-sponsored shows
 The Cell
 Orange Unlit
 Somebody Else’s Phone


ADVERTISING AND PRODUCT PLACEMENT              ...
WEB SERIES BUSINESS PROFILES: BUDGETS, SPONSORS, INTERACTIVITY           83

Web shows
 b-box
 Beat
 Bite
 Bryony Make...
   Beyond The Rave
   Faintheart

Shows awaiting release
 Block X
 Central Station – The Gallery Of Life
 Flatmates
...
   Touch Illumina
   UMTV
   Vertigo Films
   World of Wonder


SELECTED MEDIA AND BRAND INTEGRATION AGENCIES         ...
To order your copy online visit: www.futurescape.tv




UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv
     ...
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UK Web Shows Now – discover how British producers are pioneering new online TV formats and business models

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The UK is already a key territory for the creation of highly innovative Web television and transmedia formats and the commercial models for their production.

UK Web Shows Now is the only business report to cover the market’s original Web TV series, made-for-mobile shows and online feature films, across scripted comedy and drama, entertainment and factual genres.

In this PDF, you can read a full business profile of the music drama The Secret World Of Sam King, sponsored by Virgin Mobile and Sony Ericsson, plus sample pages on Web show production companies starting up and which production companies are making what kinds of Web shows.

You can also find out more about the report with the table of contents and press coverage from Broadcast and Brand Republic.

Brand sponsors referenced in the full report include: Cadbury, Colgate, Ford, Jacob’s Creek, Nokia, O2, Orange, Toyota and many more.

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  • A nice article. Webshows are a driving force behind the effort to succeed online. Viewers find that the videos are being one of the primary ways to recieve information. A nice online video example of a web show. http://www.webshow.org/video/
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UK Web Shows Now – discover how British producers are pioneering new online TV formats and business models

  1. 1. UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  2. 2. ABOUT UK WEB SHOWS NOW “Far-sighted indies are already carving a new niche in Web-only content, as the report from research company Futurescape reveals.” Broadcast deputy editor Emily Booth Discover how British producers Key questions answered are pioneering new online TV formats and business models  How are British broadcasters and producers gaining a competitive edge The UK is already a key territory for the by innovating original online TV show creation of highly innovative Web formats that work? television and transmedia formats and the commercial models for their production.  How are pioneering producers, brands and broadcasters developing and UK Web Shows Now is the only business applying the new business report to cover the market’s original Web opportunities in creating online shows? TV series, made-for-mobile shows and online feature films, across scripted  What kind of programmes and comedy and drama, entertainment and interactivity are being made to attract factual genres. The report provides: the teen and young adult Internet audience?  Key data on market trends, growth, budgets and commissioning to inform  Which production companies are strategic planning, forecasting and leading the market – and why? business development  How can brands bypass broadcasters  In-depth coverage of shows as to reach viewers online? branded entertainment: fully-funded by a single brand or featuring multiple  What new production models are product placement emerging, in which production companies collaborate with other  Detailed profiles of 51 major Web TV partners? comedy, drama, entertainment and factual series so you can rapidly 150 pages / 48,000 words, 14 tables, 51 compare their formats and commercial Web show business profiles. First models published November 2008, updated October 2009.  Comprehensive listing of independent production companies making online TV shows, for competitive analysis Fast digital delivery as a PDF. UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  3. 3. In the report Who should read this?  Covers British original Web TV and  Business development executives, transmedia scripted comedy and digital executives and drama, entertainment and factual commissioners in studios, shows, including branded broadcasters, and Web video and entertainment productions social networking sites  8 key findings on the market-leading production companies, the competitive environment and brands bypassing  Branded entertainment specialists broadcasters in advertising and media buying  14 tables: commissions, budgets, agencies advertiser-funded shows, brands sponsoring shows, UK Web show production companies and their series  Innovative brand managers (6 pages), companies with several seeking new opportunities for their shows or seasons, recommissioned brand portfolio in the online video shows space  In-depth business profiles for 43 Web TV shows, 5 made-for-mobile series, 3 feature films: full creative  CEOs, senior executives and and commercial details producers in television and new  62 colour stills and screenshots of media production companies show Web sites  Listings of key market players: UK Web Shows Now gives you and 49 production companies, 6 brand your team a thorough understanding integration agencies and 13 government and other relevant of the UK's dynamic Web TV market organisations, each with a live link to and its innovative formats. take you direct to their Web site  Growth of the market from 2007, Our buyers include global with breakdowns for scripted, advertising agencies, broadcasters, unscripted and mobile shows, Hollywood studios and producers: commissions by broadcasters and social networking sites, and self- AT&T, BBC Worldwide, Digitas, commissions by independent Disney, Eutelsat, Fox, HBO, ITV, production companies MediaCom, Ogilvy, Publicis, RTE, Warner Bros.  Brand sponsors referenced in the report include Cadbury, Colgate, Ford, Jacob’s Creek, Nokia, O2, Orange, Toyota and many more Futurescape's research is regularly quoted in media and marketing  Case study: The production process publications such as Variety's Video for Nokia’s international multiplatform Business, Broadcast, Televisual, TV drama Somebody Else’s Phone Week, MediaPost and Campaign.  In-depth interview with Luke Taylor, co-founder of leading Web show production company Big Balls Films  Methodology: the analysis is based on production company information, authoritative industry sources and original research To order your copy online visit: www.futurescape.tv UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  4. 4. Full Media Coverage “As traditional TV funding comes under threat, the Web offers a way forward. Far-sighted indies are already carving a new niche in Web-only content, as the report from research company Futurescape reveals.” Emily Booth, deputy editor, Broadcast Click on the links below to see the original articles Extensive media coverage for the research included news article and the editor’s column in Broadcast. Plus other news articles in New Media Age, Brand Republic, Netimperative, and The Stage, which emphasises brands bypassing broadcasters for online product placement opportunities. UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  5. 5. Sample Pages from UK Web Shows Now Web series business profile – The Secret World Of Sam King Drama series about Sam King, a fictional junior employee working in the real offices of Universal Music UK, who sets up his own, secret record label. Production  Produced by: Indie TV production company Monkey Kingdom and Universal Music’s production arm, Globe Productions  Commissioned by: Bebo  Production company Web site: www.monkeykingdom.com Advertising and sponsorship  Universal Music – the company’s artists, such as The Automatic and Sam Sparro, appear in cameos on the show  Virgin Mobile and Sony Ericsson: some episodes have been shot on location at the Ibiza Rocks festival, sponsored by Sony Ericsson, and at Virgin’s V Festival Key innovative and interactive features  Whole production includes three content strands:  The Secret World Of Sam King drama on Bebo  Katie’s Love-In: a music TV show on Bebo presented by Sam’s love interest, Katie o Negotiations are in progress for this show to transfer to broadcast television, in a 30-minute or five-minute version, the latter fitting into the schedule after US shows that are too short to fill one hour of broadcast time in UK television  Johnny’s radio podcast, a weekly radio show DJed by Sam’s friend  Dual storylines: Sam setting up his record label in a glamorous setting and also a “traditional domestic drama” about personal relationships, closer to Bebo members’ own lives  In Sam’s blog, the character talks to Bebo members about his fictional label and how they can take part in it, inviting them to help him make decisions via online polls  Multiple competitions, including choosing the record label’s logo and an opportunity to become Sam’s intern and help him on Bebo  Guest appearances by major artists, including The Jonas Brothers, The Pussycat Dolls Web site www.bebo.com/samking Premiere date and schedule  August 2008, new episodes weekdays, 3pm, also weekly preview and recap episodes  Season one ran for three months, approx 65 episodes x 3 – 5 mins  Season two has been commissioned for 2009 Notes The Secret World Of Sam King is designed to “appeal to creative Bebo users with broad-ranging interests – all connected to music” (David Joseph, chief executive, Universal Music UK). The label claimed in mid-October that 5.4m people had watched the show, which was averaging 100,000 viewers a day on Bebo and more on YouTube. The show is part of a broader initiative by Bebo to improve its music offering in competition with MySpace – in June 2008, the company extended its Open Media strategy to include music companies as well as broadcasters, enabling record labels to make their own pages and keep the advertising revenue. The storyline is featured on the teen entertainment site beRed, owned by Bebo’s owner AOL – www.bered.com Producer Monkey Kingdom also makes the Orange Unlit music Web show and BBC Switch’s Sound television music show, while Universal Music’s Globe Productions also co- produces the Britannia High teen music drama with ITV Productions. UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  6. 6. Sam King screenshots Sam King on Bebo (top) and Sony Ericsson sponsor page UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  7. 7. Sample Pages from UK Web Shows Now DIGITAL STRATEGY: SUPER-INDIES INVEST IN ONLINE PRODUCTION Start-ups Futurescape’s first report on the state of the Web show market, The Birth of Online TV, revealed a significant scale of investment in new American studios and production companies dedicated to making original online television. Start-ups such as Lonelygirl15 producer Eqal, Next New Networks and Revision3 between them attracted at least $52m in funding from a range of sources, including the venture fund Spark Capital and Atomico, the investment company started by Skype founders Niklas Zennström and Janus Friis. The British scene is significantly different. Web show production as a whole has from the outset been entwined with the well-established independent television production sector. Many of the shows are made by existing indies and commissioned by the terrestrial broadcasters with whom they already have a relationship. A number of UK start-ups aim to produce primarily for the Internet, but are much smaller than their American counterparts. The only one with publicly-declared launch funding (as opposed to production funding) is Be Entertainment. It has gained support out of a £250,000 digital media development fund set up by the development agency Invest Northern Ireland and the media development agency Northern Ireland Screen. The companies are typically well-founded in that they have completed productions to their credit or some development funding: from a supporting company or production finance. The individuals involved typically have a track record in the film or television industry, or have moved quickly to establish one. (See company profiles for full details.) Table: Web show production company start-ups in 2007 – 2009 Company Support Be Entertainment Support from Invest Northern Ireland and Northern Ireland Screen, plus continuing production of Sofia’s Diary Fortune Cookie Backed by established creative media group Everybody’s Greenroom Entertainment Completed student sitcom Fresh! for BBC Switch, working on sitcom for BBC Wales Shimmer Productions Awarded €25,000 for interactive project P&J from the EU MEDIA fund Shine spin-off JV between Elisabeth Murdoch’s Shine indie production company and former Bebo senior exec Joanna Shields to invest, develop and partner in transmedia shows. Silk Press Productions Has self-funded soap Spinning Jenny as its first production Te Papa Films Has completed online romantic comedy feature film All Bar Love Teen Star Inc Making sponsored student vox pops series Meet the Freshers, distributed via Bebo Touch Illumina Multiplatform joint venture between Touch Productions and All3Media’s Illumina Digital, with a major BBC commission UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  8. 8. Sample Pages from UK Web Shows Now PRODUCTION TRENDS Which production companies are in the market? Although Web show production mainly consists of external commissions by broadcasters and advertisers from established independent production companies, plus some in-house commissions, not all indies have yet entered the market. In the following table, we summarise all parties – indies, broadcasters and others – that have made any Web shows, together with indies starting up to do so. Table: UK Web show producers Producer Show Title Genre Description Commissioner Academy Somebody Drama Global drama Nokia Films / Big Else's Phone about a model, Balls Films film director and PR executive in London, Los Angeles and Shanghai Avalon Mouth To Comedy-drama Follows the BBC3 Television Mouth career of the fictional girl band Cat’s Eyes Baby Cow / Where Are Interactive Road trip Ford Imagination The Joneses? comedy mockumentary about a sister and brother travelling Europe to find their numerous siblings via their sperm-donating father BBC Switch The 5.19 Entertainment Talk show about In-house Show fashion, celebrity and music with chat, sketch comedy and guest gigs by new bands BBC Switch Them Factual Documentary In-house series about the UK’s different teen “tribes” BBC Switch To Be Interactive The drama is In-house Continued... drama created between BBC Switch and “young budding actors, screenwriters and directors” UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  9. 9. Table of Contents – UK Web Shows Now INTRODUCTION 8  New medium, new business  The UK Web show market as pioneer EXECUTIVE SUMMARY 9 Key findings  The market leaders: Big Balls Films, Endemol and Conker Media  Indies are moving to seize new business opportunities  Broadcasters are confronting social networks competing for online viewers  Competition is intensifying for teen and young adult viewers  Major brands are bypassing broadcasters and commissioning shows directly  New, collaborative production models are emerging  Shows are becoming increasingly complex to make  Productions are increasingly ambitious Does the downturn support online television? Challenges for online production GROWTH OF THE UK WEB SHOW MARKET 2007 - 09 17 Drivers for growth  Broadband penetration rising  HD production costs falling  In-browser viewing has triumphed  Increasing online viewing Growth in scripted and unscripted productions  Table: Scripted and unscripted productions 2007 – 08  2007 scripted shows  2007 unscripted shows  2007 mobile shows  2008 scripted shows  2008 unscripted shows  2008 mobile shows  2008 feature films  2007 – 09 multiplatform productions  2007 – 09 external and internal commissions  Table: External and in-house commissions 2007 – 09 2009 production predictions  External commissions  In-house commissions and in development 2007 – 09 scripted show budgets  Table: Scripted show budget range 2007 – 08  Minimum scripted market size for 2009  Table: Minimum scripted show budgets for 2009 UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  10. 10. DIGITAL STRATEGY: SUPER-INDIES INVEST IN ONLINE PRODUCTION 29 Start-ups  Table: Web production company start-ups in 2007 – 2008 Investments by super-indies and others  Table: British television companies investing in Web show producers, 2008  The significance of the deals Endemol – the major British web show producer  Table: Endemol’s productions  Endemol’s digital ambitions and digital media fund  John De Mol – at the heart of British Web show production All3Media – positioning itself for the digital future  Table: All3Media companies and digital production Other potential investors in British producers  FremantleMedia Talent Fund  NBC Universal  Saban Capital Group Commercial innovation  Company structures and partnerships  London – already a Web show production hub  Outside London COMMISSIONING COMPETITION HEATS UP 37 The BBC’s £1.3m fund for online drama  BBC online drama since 2005  How much drama for £1.3m? Competition in the teen to young adult market  BBC Switch and BBC3 vs Channel 4 vs Bebo BBC Switch in-house commissions  The 5.19 Show  To Be Continued  Them BBC Switch external commissions  Meta4orce  Fresh!  Myths  Proper Messy BBC3 commissions  Upstaged  Bryony Makes A Zombie Movie  Mouth To Mouth Channel 4 commissions  Dubplate Drama  Bite  Runners UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  11. 11.  Year Dot  Central Station  4IP Digital Production Fund  Children’s multimedia content fund Social networking sites as commissioners Bebo commissions  Bebo Originals  KateModern  Sofia’s Diary  The Gap Year  The Secret World Of Sam King  Chelsey: OMG! Bebo partner projects  The Leon Jackson Show  A Message From Earth  Meet The Freshers The Bebo production method MySpace commissions  Beyond The Rave  Faintheart  I Luv Chieftown Other commissioners  MSN commission: Kirill  iVillage (NBCU) commission: Parentshood  ITV commissions  BSkyB commissions  Other broadcasters’ commissions  Babelgum commissioning  Broadcasters licensing shows In-house commissions from indies  Be Entertainment  Channel X  Fourth Passenger  Silk Press Productions  Shimmer Productions  So Television  Talkback Thames Producers vs broadcasters for distribution ADVERTISERS FUND INCREASINGLY AMBITIOUS PRODUCTIONS 54 Advertiser-funded commissions  Table: Advertiser-funded and single-sponsor shows Ford-sponsored shows  Where Are The Joneses?  Bite  Neon Candy UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  12. 12. Mobile-sponsored shows  The Cell  Orange Unlit  Somebody Else’s Phone ADVERTISING AND PRODUCT PLACEMENT 57 The product placement learning curve  Table: Major brands sponsoring Web shows  Product integration fees  Results: Golddigga in Sofia’s Diary PRODUCTION TRENDS 61 Which production companies are in the market?  Table: UK Web show producers Web show market leaders  Table: Production companies with several shows or seasons Successful productions  Table: Shows that have been recommissioned  Distribution rights acquired by a third party  Table: Self-reported viewing figures Risk and reward in creating new shows  Low risk broadcaster commissions  Indies and risk  Managing risk with the Bebo method Global traffic: Web show exports and imports  Exports  Imports GOVERNMENT AND THE PUBLIC SECTOR: ACCELERATOR OR BRAKE? 73  Anticipating and stimulating market growth  Increasing government support and intervention  How might the Digital Britain plan affect Web video?  Will government regulate online video?  Will government restrict Web show advertising?  Regulation vs innovation?  Public sector Web show funding  Support for the sector to develop  Project development and training courses INTERVIEW: LUKE TAYLOR, CO-FOUNDER, BIG BALLS FILMS 79 UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  13. 13. WEB SERIES BUSINESS PROFILES: BUDGETS, SPONSORS, INTERACTIVITY 83 Web shows  b-box  Beat  Bite  Bryony Makes A Zombie Movie  Celia and Chlöe  Chelsey: OMG!  The Closet  The Cut  Dubplate Drama  EastEnders: E20  Extinction Sucks  The 5.19 Show  Freak  Fresh! / Off The Hook  The Gap Year  The Gloryhunter  Heart And Soul  Hollyoaks: The Morning After the Night Before  KateModern  Katie & Co  Kirill  Meet The Freshers  A Message From Earth  Meta4orce  Mouth To Mouth  Neon Candy  Noostar  Orange Unlit  Proper Messy  The Secret World Of Sam King  Signs Of Life  Sofia’s Diary  Somebody Else’s Phone  Case study: The production process for Somebody Else’s Phone  Spinning Jenny  SyCo shows for Leon Jackson and George Sampson  Them  To Be Continued  Toyboize  Upstaged  Wannabes  Where Are The Joneses?  Who Killed Summer?  Year Dot Mobile TV shows  The Belly Dancing Mobi-Diaries  The Cell  The Gym  The Hot Desk  When Evil Calls Online feature films  All Bar Love UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  14. 14.  Beyond The Rave  Faintheart Shows awaiting release  Block X  Central Station – The Gallery Of Life  Flatmates  I Luv Chieftown  Parentshood  Runners  Shimmer Productions projects  Tough Cookie’s music-based drama for Bebo WEB SHOW PRODUCER LISTINGS AND LINKS 155  Academy Films  All3Media  Avalon Television  Baby Cow  BBC Switch  Be Entertainment  Big Balls Films  Big Kid  Bloc Media  Channel X  CogApp  Conker Media  Endemol UK  Eqal  FMX  Fortune Cookie  Fourth Passenger  Globe Productions  Greenroom Entertainment  Hammer Films  Hat Trick  Hub TV  Illumina Digital  Imagination  Intelligent Digital  ISO Design  Livity  Mobstar Media  MoMedia  Monkey Kingdom  Navelgazing  Off The Fence  Pure Grass Films  RDF Digital  Red Mullet  RSA Films  Shimmer Productions  Silk Press Productions  So Television  Talkback Thames  Te Papa Films  Teen Star Inc UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  15. 15.  Touch Illumina  UMTV  Vertigo Films  World of Wonder SELECTED MEDIA AND BRAND INTEGRATION AGENCIES 167  Brandirector  Endemol New State  Kameleon Worldwide  MindShare  Vizeum GOVERNMENT AND ORGANISATION LINKS 168  BERR  DCMS  EU MEDIA fund  Film London  InSync  Invest Northern Ireland  London Development Agency  NESTA  Northern Ireland Screen  Pact  Power To The Pixel  Skillset  Yorkshire Screen UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports
  16. 16. To order your copy online visit: www.futurescape.tv UK Web Shows Now © Futurescape Ltd 2009 – www.futurescape.tv Web TV and Transmedia Research and Reports

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