The Internet is opening up new creative and business opportunities in producing radically innovative and interactive Web TV series and transmedia shows.
The Birth Of Online TV is the first research report to analyse this fast-moving market and the strategies of key players in production and sponsorship.
In this PDF, you can read a full business profile of the interactive parenting comedy In The Motherhood, sponsored by Sprint and Suave, plus sample pages on US Web TV studio funding, and production issues, such as the right length for an online episode.
You can also find out more about the report with the table of contents and press coverage from Variety Video Business and TV Week.
Brand sponsors referenced in the report include Carl’s Jr, CIBA Vision, Ford, Red Bull, Sprint, Suave, Tampax, Tide, Toyota and many more.