WRITE A HEADLINE WITH A HOOK!
Your flyer headline must immediately
hook prospective customers by
answering their unspoken question,
“what’s in it for me?”
FOCUS ON CUSTOMER BENEFITS
Flyer copy should use the reader’s self-
interest to promote your product or
service. If possible, show the benefit
SET YOURSELF APART
Tell what makes you different and better,
by giving one really good reason why
someone should do business with you
instead of one of your competitors.
KEEP IT SHORT
For best results, flyers should have just
enough information to attract interest
and inquiries. Try to limit your main copy
block to no more than 100 words.
GIVE IT ALL YOU'VE GOT
Your flyer should include lists of other
benefits, uses, or service offerings. One
may be the trigger for a call.
Using the words ‘you’ or ‘your’ indicates
you are speaking directly to the reader,
not abstractly to some unknown ‘they’ or
CONTACT INFO AT THE BOTTOM
Save the most prominent spot for the
headline. The last thing the reader sees,
your business’ name and contact info,
will be the thing to stay in their mind.
ORGANISE YOUR INFO
Use bullet points, text boxes and
infographics to organize the information
into readable portions.
CHECK YOUR SPELLING
Misspelled words reduce your credibility.
Even people who are not good spellers
will sense that something “doesn’t look
right” about your flyer.
CLOSE YOUR FLYER WITH
Always ask for the sale. And, give potential
customers an incentive to act quickly. That
incentive could be a free estimate, a limited-time
special offer or coupon, or a reminder of urgency.
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