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10 Tips to Write Flyer That Sells


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Your 2 minutes guide to write effective flyer that helps you to close sales

Published in: Marketing
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10 Tips to Write Flyer That Sells

  2. 2. 01 02 03 WRITE A HEADLINE WITH A HOOK! Your flyer headline must immediately hook prospective customers by answering their unspoken question, “what’s in it for me?” FOCUS ON CUSTOMER BENEFITS Flyer copy should use the reader’s self- interest to promote your product or service. If possible, show the benefit visually. SET YOURSELF APART Tell what makes you different and better, by giving one really good reason why someone should do business with you instead of one of your competitors.
  3. 3. 04 05 06 KEEP IT SHORT For best results, flyers should have just enough information to attract interest and inquiries. Try to limit your main copy block to no more than 100 words. GIVE IT ALL YOU'VE GOT Your flyer should include lists of other benefits, uses, or service offerings. One may be the trigger for a call. USE 'YOU' Using the words ‘you’ or ‘your’ indicates you are speaking directly to the reader, not abstractly to some unknown ‘they’ or ‘them.’
  4. 4. 07 08 09 CONTACT INFO AT THE BOTTOM Save the most prominent spot for the headline. The last thing the reader sees, your business’ name and contact info, will be the thing to stay in their mind. ORGANISE YOUR INFO Use bullet points, text boxes and infographics to organize the information into readable portions. CHECK YOUR SPELLING Misspelled words reduce your credibility. Even people who are not good spellers will sense that something “doesn’t look right” about your flyer.
  5. 5. CLOSE YOUR FLYER WITH AN OFFER Always ask for the sale. And, give potential customers an incentive to act quickly. That incentive could be a free estimate, a limited-time special offer or coupon, or a reminder of urgency. 10
  6. 6. LET'S KEEP IN TOUCH +6012 7863300