ARC [Schools] - The Power of Data


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Presentation on The Power of Data. Presented at Alumni Relations Conference held at ISB, Mohali [India] on 29th March, 2014.

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ARC [Schools] - The Power of Data

  1. 1. #arcindia The Power of Data Session Delivery: Mr. Sahil Dewan
  2. 2. #arcindia Data It’s not important who you know, it’s about what you know about who you know! Alumni data is the core of any alumni office Basis to reach out Means to engagement Data analytics Value creation Importance of Alumni data
  3. 3. #arcindia  Emails  Phone calls  Social media How to gather data?  Running Data Campaigns  Events  Website  Alumni Chapters  Referrals  Lifelong Email IDs Data
  4. 4. #arcindia What all data do you track of your alumni? Data
  5. 5. #arcindia Type of data that you should track: Contact Information Professional Information College Information Data
  6. 6. #arcindia
  7. 7. #arcindia
  8. 8. #arcindia Where do we start • Current Students: How do you maintain a central database? Primary contact details change. Email Server? • Convenient option – Lifelong email IDs
  9. 9. #arcindia Where do we start
  10. 10. #arcindia Where do we start
  11. 11. #arcindia Divide yourselves into groups of 3 Share your story with fellow delegates Question: Once data is gathered, how do you use data? (Focus on different avenues of utilizing data) Activity
  12. 12. #arcindia Utilizing your Data Scenario - Rahul is an alumni of XYZ School - He has done his Biotech Engg - He graduated from the initial batch of the School - He has set up his industry in Biotech locally. What could a School do in such a case? Data
  13. 13. #arcindia Data Analytics - Assign task of data analytics to a team - From the calendar of activities made, know how alumni can be engaged - Start filtering out alumni on the basis of industry, past colleges, location, past giving behavior Data
  14. 14. #arcindia Set up monthly/qu arterly meetings with faculty for data utilizatio n Study trends of alumni giving back through data Mentorship boost – Identify alumni across industries Bring alumni of common interests together Data Utilizing Your Data
  15. 15. #arcindia Do’s and Don’ts Mode Do’s of Data Management Don'ts of Data Management Phone calls Weekends or post working hours Don’t push for information Emails Short, concise & personalized emails Avoid multiple emails Social media Use LinkedIn effectively Don’t spam groups Website Link on home page always Don’t share alumni information Chapters Encourage alumni ambassadors Don’t simply count on this method Referrals Keep minimum target of 5 Don’t rely solely on spreadsheets
  16. 16. #arcindia Start School Database Make a Masterfile (Desired Data Fields) Survey Campaigns Social Media Channels Phone Campaigns Referrals Events Content Strategy
  17. 17. #arcindia Power of Data
  18. 18. #arcindia School X
  19. 19. #arcindia School Y
  20. 20. #arcindia School Z
  21. 21. #arcindia Go back and Do!