An online survey of 19,520 adults in 27 countries found that optimism about climate change correlates with a country's economic development. Within countries, those with lower education and income were less optimistic. The biggest expectation gap was found between younger and older generations. This creates a "solutions gap" where attitudes are determined more by attributes like country, education, income and age rather than the available solutions. Closing this gap requires communicating the "solutions story" more effectively.
4. 4
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
4
7. 7 Source: Ipsos Global Advisor, rep sample of 19,520 adults aged 16-74
in 27 participating countries, January 18th 2021 – February 5th 2021
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
7
8. 8
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
8
9. 9 9
The big question is…
can we still win?
done
9
10. 10
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
10
11. 11
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
11
12. 12
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
12
13. 13
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
13
14. 14
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
14
15. 15 1
If you thought you saw a trend there…
Yes. Optimism correlates with economic development.
done
15
16. 16
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
16
17. 17 1
That’s not all.
Within countries, those with lower education & lower income are less
likely to feel optimistic about climate change.
done
17
18. 18
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
18
20. 20
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
20
21. 21
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
22. 22 2
The new inequality of attitude:
Your country of origin, education level, income and age are the best
determinants of your attitude around climate change.
done
22
24. 24 2
= a SOLUTIONS GAP
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
24
26. 26
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
26
30. 30 3
How do we close this solutions gap?
done
30
31. 31
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
31
32. 32
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
32
33. 33 3
It’s time to start telling the Solutions Story.
Add star burst asterisk
33