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Things You Need To Know For
Facebook Marketing
In 2015
4
Pranav is the Social Media
Community Manager at Fusionfarm.
He is currently working on numerous
social media marketing campaigns
for a number of locally owned Iowa
businesses as well as national
franchisees.
PRANAV SHRESTHA
Social Media Community Manager
Fusionfarm
4 Things You Need To Know For Facebook Marketing In 2015
#1.
ALGORITHM
CHANGES.
Facebook updates
its algorithms to
personalize the News
Feed for each user.
“Our goal with News
Feed has always
been to show people
the things they want
to see.” – Facebook
https://www.facebook.com/business/news/update-to-facebook-news-feed
Businesses need to
adapt their strategy to
these algorithm changes
to avoid their posts from
being penalized by
Facebook.
Beginning January 2015,
Faceboook rolled out its
latest algorithm update.
No More
Promotional
Posts.
What are
promotional posts?
According To Facebook,
Promotional Posts Are…
1.Posts that solely push people to buy a
product or install an app.
https://www.facebook.com/business/news/update-to-facebook-news-feed
1.Posts that solely push people to buy a
product or install an app.
2.Posts that push people to enter
promotions and sweepstakes with no real
context.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook,
Promotional Posts Are…
1.Posts that solely push people to buy a
product or install an app.
2.Posts that push people to enter
promotions and sweepstakes with no real
context.
3.Posts that reuse the exact same
content from ads.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook,
Promotional Posts Are…
1.Posts that solely push people to buy a
product or install an app.
2.Posts that push people to enter
promotions and sweepstakes with no real
context.
3.Posts that reuse the exact same
content from ads.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook,
Promotional Posts Are…
FOR EXAMPLE,
SOMETHING LIKE
THIS:
WHAT MADE IT TOO
PROMOTIONAL?
ANOTHER EXAMPLE
FROM FACEBOOK:
WHAT MADE IT TOO
PROMOTIONAL?The entire post
solely pushes
people to install
the app.
Use Facebook
ads to promote
the app not the
organic posts.
In short, stop doing
this with your organic
posts:
This isn’t the first time
Facebook has changed its
algorithm to prevent people
from exploiting its platform
and it certainly won’t be the
last.
Remember
Clickbait?
4 Things You Need To Know For Facebook Marketing In 2015
And when Facebook got overrun
by memes?
SET A GOAL:
To read Facebook’s Business Page
Best Practices and take algorithm
changes into consideration for your
strategy.
#2
DECLINING
ORGANIC REACH.
Why Is The Organic
Reach Declining?
TWO REASONS WHY FROM
FACEBOOK:#1. There’s far more content being made
than there is time to absorb it.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
TWO REASONS WHY FROM
FACEBOOK:#1. There’s far more content being made
than there is time to absorb it.
#2. News Feed is designed to not show all
the content but rather only the content that
Facebook thinks is the most relevant.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
Average Facebook user
would see 1,500 stories in a
given day. Facebook’s
algorithms bring that number
down to a more manageable
300.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
Don’t Expect To Reach
100% of Your Fans.
Don’t Expect To Reach
100% of Your Fans.
And that’s okay.
There are over 1 Billion
users on Facebook.
There are over 1 Billion
users on Facebook.
And similarly high
number of marketers.
Competition is
higher than
ever.
So, should I
Boost everything?
No.
FACEBOOK’S NEWS
FEED ALGORITHM
SELECTS CONTENT:- To only show relevant, high-
quality content to users.
- To clean up News Feed spam.
Organic content still has
value on Facebook. But,
anticipating organic
reach can be
unpredictable.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
You can now maximize
organic reach by
targeting interests in
organic posts.
Post stories that appeals
to specific audience
segments.
Make it relevant to your
audience first, business
second.
SET A GOAL:
Don’t worry about reaching 100% of
your fans. Change your content
strategy to speak to the audience
more and less about your business.
#3
PAY TO PLAY.
“There’s no such
thing as free lunch.”
Popular saying in Economics
Competition among
brands in
Facebook is higher
than ever.
"If you build it, they will
come."
"If you build it, they will
come."
Except, not on Facebook.
Now you need to
advertise on
Facebook, just
like you have to
on TV or radio.
Facebook Advertising
Check out our previous post to
get started on
http://www.slideshare.net/Fusionfarm/best-practices-for-facebook-advertising-30230048
SET A GOAL:
To allocate a separate budget just for
Facebook advertising.
#4
THE RISE OF
VIDEO.
In just one year, the
number of video posts
per person on Facebook
has increased 75%
globally and 94% in the
US.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Facebook has
averaged more than
1 billion video views
every day.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Expect to see a rise
in number of videos
on your News Feed.
Ok cool. So, what
type of videos should
I be posting on
Facebook?
Shorter, timely
video content
tends to do well in
News Feed.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Make it interesting
from the very first
frame of the video.
Make it interesting
from the very first
frame of the video.
Since the videos
auto-plays silently in
the News Feed.
Upload videos that
are exclusive to
Facebook.
The videos don’t
need to break your
budget. Keep it
simple.
You can also add
call to action
buttons on the
videos to drive
engagement to
your website.
SET A GOAL:
Add videos to your content strategy for
2015. Monitor its performance through
Video Insights.
GET STARTED
Download our
free social
media plan
template:
http://resources.fusionfarm.com/social-media-free-template
RECAP.
Take Facebook’s algorithm changes into
consideration for your strategy.
Save your promotional messages for Facebook ads.
Create and share content that speaks to your
audience and their interests.
Allocate a separate budget for Facebook advertising.
Add videos to your content strategy for 2015.
RECAP.
GOT QUESTIONS?
ASK US @FUSIONFARM
Fusionfarm is an award-winning digital marketing and creative agency devoted to
solving the problems that small and medium-sized businesses face.
www.fusionfarm.com

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4 Things You Need To Know For Facebook Marketing In 2015

  • 1. Things You Need To Know For Facebook Marketing In 2015 4
  • 2. Pranav is the Social Media Community Manager at Fusionfarm. He is currently working on numerous social media marketing campaigns for a number of locally owned Iowa businesses as well as national franchisees. PRANAV SHRESTHA Social Media Community Manager Fusionfarm
  • 5. Facebook updates its algorithms to personalize the News Feed for each user.
  • 6. “Our goal with News Feed has always been to show people the things they want to see.” – Facebook https://www.facebook.com/business/news/update-to-facebook-news-feed
  • 7. Businesses need to adapt their strategy to these algorithm changes to avoid their posts from being penalized by Facebook.
  • 8. Beginning January 2015, Faceboook rolled out its latest algorithm update.
  • 11. According To Facebook, Promotional Posts Are… 1.Posts that solely push people to buy a product or install an app. https://www.facebook.com/business/news/update-to-facebook-news-feed
  • 12. 1.Posts that solely push people to buy a product or install an app. 2.Posts that push people to enter promotions and sweepstakes with no real context. https://www.facebook.com/business/news/update-to-facebook-news-feed According To Facebook, Promotional Posts Are…
  • 13. 1.Posts that solely push people to buy a product or install an app. 2.Posts that push people to enter promotions and sweepstakes with no real context. 3.Posts that reuse the exact same content from ads. https://www.facebook.com/business/news/update-to-facebook-news-feed According To Facebook, Promotional Posts Are…
  • 14. 1.Posts that solely push people to buy a product or install an app. 2.Posts that push people to enter promotions and sweepstakes with no real context. 3.Posts that reuse the exact same content from ads. https://www.facebook.com/business/news/update-to-facebook-news-feed According To Facebook, Promotional Posts Are…
  • 16. WHAT MADE IT TOO PROMOTIONAL?
  • 18. WHAT MADE IT TOO PROMOTIONAL?The entire post solely pushes people to install the app. Use Facebook ads to promote the app not the organic posts.
  • 19. In short, stop doing this with your organic posts:
  • 20. This isn’t the first time Facebook has changed its algorithm to prevent people from exploiting its platform and it certainly won’t be the last.
  • 23. And when Facebook got overrun by memes?
  • 24. SET A GOAL: To read Facebook’s Business Page Best Practices and take algorithm changes into consideration for your strategy.
  • 26. Why Is The Organic Reach Declining?
  • 27. TWO REASONS WHY FROM FACEBOOK:#1. There’s far more content being made than there is time to absorb it. https://www.facebook.com/business/news/Organic-Reach-on-Facebook
  • 28. TWO REASONS WHY FROM FACEBOOK:#1. There’s far more content being made than there is time to absorb it. #2. News Feed is designed to not show all the content but rather only the content that Facebook thinks is the most relevant. https://www.facebook.com/business/news/Organic-Reach-on-Facebook
  • 29. Average Facebook user would see 1,500 stories in a given day. Facebook’s algorithms bring that number down to a more manageable 300. https://www.facebook.com/business/news/Organic-Reach-on-Facebook
  • 30. Don’t Expect To Reach 100% of Your Fans.
  • 31. Don’t Expect To Reach 100% of Your Fans. And that’s okay.
  • 32. There are over 1 Billion users on Facebook.
  • 33. There are over 1 Billion users on Facebook. And similarly high number of marketers.
  • 35. So, should I Boost everything?
  • 36. No.
  • 37. FACEBOOK’S NEWS FEED ALGORITHM SELECTS CONTENT:- To only show relevant, high- quality content to users. - To clean up News Feed spam.
  • 38. Organic content still has value on Facebook. But, anticipating organic reach can be unpredictable. https://www.facebook.com/business/news/Organic-Reach-on-Facebook
  • 39. You can now maximize organic reach by targeting interests in organic posts.
  • 40. Post stories that appeals to specific audience segments.
  • 41. Make it relevant to your audience first, business second.
  • 42. SET A GOAL: Don’t worry about reaching 100% of your fans. Change your content strategy to speak to the audience more and less about your business.
  • 44. “There’s no such thing as free lunch.” Popular saying in Economics
  • 45. Competition among brands in Facebook is higher than ever.
  • 46. "If you build it, they will come."
  • 47. "If you build it, they will come." Except, not on Facebook.
  • 48. Now you need to advertise on Facebook, just like you have to on TV or radio.
  • 49. Facebook Advertising Check out our previous post to get started on http://www.slideshare.net/Fusionfarm/best-practices-for-facebook-advertising-30230048
  • 50. SET A GOAL: To allocate a separate budget just for Facebook advertising.
  • 52. In just one year, the number of video posts per person on Facebook has increased 75% globally and 94% in the US. http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
  • 53. Facebook has averaged more than 1 billion video views every day. http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
  • 54. Expect to see a rise in number of videos on your News Feed.
  • 55. Ok cool. So, what type of videos should I be posting on Facebook?
  • 56. Shorter, timely video content tends to do well in News Feed. http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
  • 57. Make it interesting from the very first frame of the video.
  • 58. Make it interesting from the very first frame of the video. Since the videos auto-plays silently in the News Feed.
  • 59. Upload videos that are exclusive to Facebook.
  • 60. The videos don’t need to break your budget. Keep it simple.
  • 61. You can also add call to action buttons on the videos to drive engagement to your website.
  • 62. SET A GOAL: Add videos to your content strategy for 2015. Monitor its performance through Video Insights.
  • 63. GET STARTED Download our free social media plan template: http://resources.fusionfarm.com/social-media-free-template
  • 65. Take Facebook’s algorithm changes into consideration for your strategy. Save your promotional messages for Facebook ads. Create and share content that speaks to your audience and their interests. Allocate a separate budget for Facebook advertising. Add videos to your content strategy for 2015. RECAP.
  • 66. GOT QUESTIONS? ASK US @FUSIONFARM Fusionfarm is an award-winning digital marketing and creative agency devoted to solving the problems that small and medium-sized businesses face. www.fusionfarm.com